In mid-March 2017, Linden Lab introduced a new member of the board of directors via a press release.
William “Bing” Gordon is a man with impressive credentials. The Chief Product Officer of Kleiner Perkins Caufield & Byers (KPCB), where he serves as an advisor and General Partner, Gordon worked with Electronic Arts for 26 years from its founding in 1982, driving the company’s branding strategy with EA Sports, developed EA’s pricing strategy for package goods and on-line games, created EA’s studio organization, and contributed to the design and marketing of many EA franchises, including John Madden Football, The Sims, Sim City, Need for Speed, Tiger Woods Golf, Club Pogo and Command and Conquer. As well as EA and KPCB, he has He has served on the boards of public companies Amazon and Zynga, and was a founding director at Katango (acquired by Google 2011), ngmoco (acquired by DeNA 2010) and Audible (acquired by Amazon in 2008).
William “Bing” Gordon
One of the acknowledged experts in computer gaming, Bing Gordon was awarded the Academy of Interactive Arts & Sciences’ Lifetime Achievement Award in 2011, and he held the game industry’s first endowed chair in game design at The University of Southern California’s School of Cinematic Arts. He is a robust thinker and, unlike many in the tech industry, retains a level head when it comes to the subject of VR – in 2015, he spoke to Fortune.com about the risks involved for companies leaping into the emerging VR market.
In joining Linden Lab, Gordon will will advise on strategy, product, marketing and other issues as Linden Lab continues to improve Second Life and brings to market its new platform for user-created social VR experiences, Sansar – with the Lab particularly emphasising the latter for understandable reasons, CEO Ebbe Altberg noting:
We’re honoured to have Bing join our board of directors and work with our team,” said Ebbe Altberg, CEO of Linden Lab. “He’s helped to bring to life some of the most influential entertainment experiences in recent memory, and as we prepare to open Sansar for all creators, his insights, expertise, and counsel will prove invaluable.
Bing Gordon isn’t the only relatively recent appointee to the Lab’s board of directors. He joins Mark Britto, in adding his name to LL’s board. Britto is most recently the founder/chairman of Boku, Inc., a mobile on-line payments company he founded in 2009 and which now is the leading name in mobile payments, servicing 50 countries through more than 200 carrier partners. Mr. Britto also serves on the Boards of Angieslist, PayNearMe and Sonder.
After starting his career in banking, Britto co-founded Accept.com, a peer-to-peer payments company which was purchased by Amazon in 1999, where it became the primary backbone of Amazon’s global payments platform. Britto himself worked for Amazon as a Senior Vice President of Worldwide Services and Sales, prior to departing the company to take over the helm of Ingenio, a communication and e-commerce platform acquired by AT&T in 2007, and more recently re-established as an independent company in May 2013.
From this, it is clear that Britto has a wealth of experience in developing and managing payment services which would appear to be of particular merit to Linden Lab as they continue to operate their micro-currency systems for Second Life and Sansar, together with their Tilia Inc., subsidiary.
Interestingly, Mark Britto joined the Lab’s board in August 2016. However, his biography notes only appeared on the company’s leadership page in April 2017, when it was updated with Bing Gordon’s details.
Together, Mark Britto and Bing Gordon join Jed Smith, Bill Gurley and Dana L. Evan as serving members of the board at Linden Research Inc.