Linden Lab release “Creatorverse Lite” on the iOS Platform

LL logoOn Monday 17th December, Linden Lab announced the release of “Creatorverse Lite” on the iOS platform.

The new product is available for through the App Store for the iPad, iPod Touch and the iPhone. The press release announcing the release states:

This free version of Linden Lab’s shared creativity app allows users to explore and play with the entire Creatorverse galaxy – every creation made and shared by users of the full Creatorverse app on any platform. To remix others’ creations or create and share their own, users will continue to need the full, paid version of Creatorverse.

Creatorverse - now available in a free "Lite" for the iPhone and iPod Touch
Creatorverse – now available in a free “Lite” for the iPhone and iPod Touch

The press release doesn’t make mention of the “Lite” version being available for the Android / Kindle platforms, but it would seem likely that whither the iOS version goes, the Android / Kindle offerings will follow. We’ll doubtless find out in the new year.

In the meantime, the full version for both the Android and Kindle platforms has been updated to version 1.1.1 as of the 15th December, placing it once again on a par with the iOS version, with object shadows, etc.

GP-statsWhat is to be made of this move? Clever marketing ploy to encourage more take-up of the application, or indicative that while early interest was strong, things may have waned somewhat in terms of interest / purchases? Figures for sales / downloads aren’t available on either the Apple App Store or Amazon, so the take-up on those platforms is hard to judge. Google Play does provide a graphical indication of downloads; while this is very generic, it does show that after an initial strong interest in the product, installs do appear to have plummeted. However, this may be indicative of nothing more than the fact the application is somewhat less popular on Android devices, the majority of which tend to be mobile phones with small screens rather than tablet-sized devices, and Creatorverse is not so ideally suited to these (although the flip side to that, of course, is the same can be said of the IPhone and iPod Touch).

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