A look at the Lab’s new promo videos

secondlifeUpdate: December 26th: Seems I may have been a little hasty in critiquing the Welcome to Second Life video. Both of the new videos are intended as part of an e-mail campaign, and so additional context will be given. 

Tuesday, December 23rd saw the Lab issue two new promotional videos on You Tube (although interestingly, at the time of writing, one one appears on the WhatIs page of the official SL website). I missed both when released – so thank you to Whirly Fizzle for sending a G+ notification of both, which showed-up on my Nexus tablet.

There has often been strong criticism of past SL promotional videos produced by the Lab, some if which have seemed a tad confusing, while others have perhaps given a bit of a false impression about the platform. In the past I’ve droned on about the Lab doing more to work with established machinima makers to put together promotional material; in fact I did so as recently as January, thanks to Strawberry Singh raising awareness of a very slick promo video for an in-world brand.

So what are the latest videos like?

Well, pretty good, actually. The first one I caught is called Create in Second Life, and it’s a very good demonstration of just that – content creation in Second Life. It comes with the descriptive tag of Second Life is a powerful platform for creativity. Everything in Second Life – interactive 3D objects, unique experiences, global communities, and more – is created by people just like you.

It runs for bang-on one minute (with 52 seconds of actual footage). The editing is fast-paced without being confusing, and the various sequences provide a pretty good glimpse at various elements of content creation within the platform.  There is a lot showcased in the film, including Cica Ghost’s Little Town and the famous Dwarfins, together with Chouchou, to name the three I instantly recognised. What’s more, footage from The Drax Files: world Makers series is used (notably clips from segment #23, featuring Loz Hyde).

All told, it is a snappy, tightly-produced video that showcases SL very well.

The second (for me in terms of viewing order) is entitled Welcome to Second Life. It runs to slightly longer – 1:07 minutes, with 1:04 comprising footage. It also includes a more detailed description:

Second Life is an online 3D virtual world imagined and designed by you. From the moment you enter Second Life, you’ll discover a universe brimming with people and possibilities.

Create and customize your own digital 3D persona, also known as your avatar. Be a fashion diva, a business-savvy entrepreneur, or a robot or all three. Changing identities is quick and easy, so if you tire of your avatars outfit or body, shop for a new one in Second Life or from your web browser. Then switch it in seconds.

Every minute, Residents assemble buildings, design new fashion lines and launch clubs and businesses. There’s always more to see and do.

However, as much as I like it, it does cause something of a niggle; the video supposedly takes one through engaging in Second Life in “five easy steps”. However, actually joining SL by creating an account is completely missed. Instead, the video  gives the visual impression that all someone has to do is download the viewer and start from there (i.e. any sign-up process is inclusive to the viewer, when in fact it is a separate step), the second step being to “login to Second Life”.

A persona niggle for me with the second video is it does gloss over the need to have an SL account before downloading the viewer
A personal niggle for me in the “Welcome to Second Life” video, which is otherwise pretty good overall, is it does gloss over the need to have an SL account before a new user downloads the viewer and attempts to log-in.

This may sound nit-picky, given it is a promotional, rather than instructional, video. While I don’t expect a promo video to get bogged-down in all the steps required to sign-up, at the same time I can’t help but feel that failing to even point to the Join Now options on the web page could result in people following the steps as outlined by the video only to find themselves facing the viewer log-in screen and screaming a frustrated, “HOW?!”

Beyond this, however, the video is again slick, well-edited and does show off SL’s better features – and it is certainly good to see attention drawn to the likes of the Destination Guide to help people with their engagement in the platform, and to aspects of help and support, as well as to the broader community as represented through the website and forums.

Having said that, both videos do offer a bright, positive look at SL, with Create in Second Life really carrying the banner very well.

2014: A look back – part 1

Isle of Mousai, January 2014Isle of Mousai, Ancient Alexandria, one of my first ports of call in 2014 for my Exploring Second Life series

Christmas is upon us, and following not far behind, the year’s end, which is often a time of reflection as we look back over the old before pausing to await the arrival of the new. It’s become something of a tradition in these pages to look back over the virtual year’s events as I’ve seen and reported them, and offer a chance to revisit the ups and downs and the good and the bad the last twelve months have brought us.

Once again, this has been an incredibly busy year for me, blog-wise – over 950 articles published so far (and counting!) since the start of the year. So I hope you’ll forgive that as I look back over the year as I’ve managed to report it through this blog, I’ve broken it down into three parts, which I’ll be publishing between now and the end of the year. Not everything that happened through the year may be here; there are some aspects of  SL in which I’m not active, and so may have missed some headlines. Nevertheless, I hope this review sparks a few memories and provides some interesting holiday reading.  Just to (hopefully) make the reading a little more interesting, I’ve tried to avoid just breaking things down entirely by month, in favour of offering what I hope is more of a narrative flow. Part two and part three are also available.

The Lab

The year gets off to something of a quiet start – literally. With communications from the Lab slowly drying-up throughout the period 2010-2013, There is an announcement (absent from any of the SL channels, due to the Lab’s approach of “siloing” what communications were forthcoming), that the still pre-release Patterns sandbox game / creation tool for Mac and PCs had been updated with materials processing and more, some of which gets a further tweak during the month. An update on the required documentation being sought from users meeting certain transaction thresholds is given, but doesn’t entirely enlighten, prompting me to seek further clarification from the Lab. Given the confusion evident, the Lab does issue a tax and account info FAQ to help people.

Rod Humble, with a little reminder from his past, becomes an CEO of the past at Linden Lab
Rod Humble, with a little reminder from his past, becomes an CEO of the past at Linden Lab

However, the biggest news to start the year comes  via Facebook messages, Tweets and tech media reports, as it emerges that, after three years at the Lab, Rod Humble had departed for pastures new around the end of 2013.

As a result, I look back over his tenure, and decide that, allowing for the warts it brought with it (breakdown of communications, the ToS changes, etc), in terms of the technical aspects of SL, it wasn’t that bad. It wasn’t a popular view.

However, the lack of anything from the Lab one the matter wasn’t encouraging at the time.

The first real confirmation of Mr. Humble’s departure from the Lab came with the announcement that Ebbe Altberg had been hired, and would join the company officially in February. This was met with statements of “Who he?” from many, so I dug around and put together a brief profile, which in turn prompted the man himself to drop by the blog – which is always welcome! Although admittedly, I couldn’t resist dropping him a letter on the subject of communications – not that I needed to have worried, as it turned out.

One of the first things undertaken as a result of Ebbe’s appointment is a review of the Lab’s attempts at diversification.This results in Creatorverse, dio and Versu being  axed, and I’m left wondering if Versu doesn’t deserve a future, particularly given a new title, Blood & Laurels, appeared ready to be launched; I’m not alone in this view. However, the Lab initially refuses the idea.

In the meantime, Patterns, having escaped the chopping block (or at least getting a stay of execution), gets its new UI. Positive moves continue elsewhere in the Lab as the door to improved communications is further pushed open, including a promise to re-open the SL JIRA  to public viewing and a promise to revisit the August 2013 changes to the Lab’s Terms of Service. The latter is made during an open Q&A session Ebbe takes  at the 2014 VWBPE; unfortunately, when it arrives, the update doesn’t, in the eyes of many (myself included), really seem to actually clarify anything – but more of that anon.

New man at the top, Ebbe Altberg (l), who quickly sets about reversing the Lab's policy on communications, opening things out and taking time to attend events such as the Virtual Worlds Best Practice in Education, where he appear via his alt-ego Ebbe Linden (r - image by Strawberry Singh)
New man at the top, Ebbe Altberg (l), who quickly sets about reversing the Lab’s policy on communications, opening things out and taking time to attend events such as the Virtual Worlds Best Practice in Education, where he appeared via his alter-ego Ebbe Linden (r – image by Strawberry Singh)

The re-engagement with the education sector continues later in the year with Ebbe meeting with representatives in-world, as he did with a number of other user communities, building bridges and seeking to understand needs and wants within SL as a whole – for which he should actually be congratulated. Also on the education front, the Lab  helps to promote education projects, such as the MOOC course for Spanish educators, which was to be repeated later in the year as well.

In April, the Heartbleed situation rears its head across the Internet, and the Lab offers advice to users, while I pick-up on a Tweet from Strawberry Singh concerning promotional videos and SL.

Second Life

The start of the year brings word from Tyche Shepherd’s Grid Survey that while region losses continued through 2013, the total loss is some 40% less than that experienced in 2013, although it still represents an 8.2% reduction in the overall number of regions. This does cause renewed demands for tier cuts from some quarters (although tier cuts are as best a very short-term answer, and could actually do more harm than good, as I explained back in January 2013).

Monty Linden: starts the year as he means to go on: overhauling the Lab's use of HTTP
Monty Linden: starts the year as he means to go on: overhauling the Lab’s use of HTTP

For me, my SL January starts with a number of questions from other users on the status of direct messaging on the SL feeds. Passing the enquiry on to the Lab, I receive confirmation that the option had been turned off, which surprises and disappoints some.

2014’s impressive list of updates and improvements to the platform takes off with the arrival of Monty Linden’s much anticipated HTTP project viewer, which he subsequently blogged about. As well as banging on all things HTTP, Monty also sets about cleaning-up the various third-party libraries used in the viewer build process, the first part of an on-going overhaul of that process that would continue through the year.

January also sees Andrew Linden’s last project for SL (completed prior to him departing for High Fidelity in December 2013), a capability to allow for the uniform scaling of linksets, arrive on the grid. Then, the end of January brings with it a surprise when there’s a change to the land bot policy, causing a few eyebrows to rise.

Among the Lab’s major projects, fitted mesh is impacted by AMD driver issues, one of several  AMD-related problems which will occur through the year, although they don’t prevent fitted mesh being officially launched in early February.

February also sees the first big step in the Lab’s AIS v3 project to improve inventory handling between the viewer and the simulators, with the release of the SSA / AIS v3 project viewer,

Photography in SL takes a couple of hits early in the year. January sees the issues that prevent snapshots being uploaded to the SL feeds continue, while in March, photo uploads to Facebook are disabled due to them violating FB’s policies by including SLurls.  This is finally rectified in April, with the formal release of SL Share 2, which allows photos (and messages) to be shared with Twitter and Flickr, and includes post-processing filter capabilities. I’m able to preview the capabilities ahead of the official announcement, which comes with a welcome video for Torley.

Continue reading “2014: A look back – part 1”

Season’s greetings to all!

Calas Galadhon Noel
Calas Galadhon Noel – please click for full size

Merry Christmas to all, and thank you to everyone who takes the time to drop by this blog and read my ramblings!

And a little re-run of a suitable machinima.

A winter’s scribbled heart

Scribbled Hearts; Inara Pey, August 2013, on FlickrScribbled Hearts (Flickr)

Looking through my travelogue entries for SL, I was surprised to realise I hadn’t paid a visit to Scribbled Hearts in over a year.

Much has changed since I last visited. *. emm [shop] and Little Closet have both now gone, replaced by Alessandra Ambrosio’s Tarte and Plethora Plentiful’s Plethora. However, much of the “old” look and feel of the region is still retained, with landscaping by Elvira Kytori and  Alessandra Ambrosio. Water still very much forms a central feature and the overall appearance is very rural and open.

Scribbled Hearts; Inara Pey, August 2013, on FlickrScribbled Hearts (Flickr)

As one might expect given the time of year in the northern hemisphere, the region is in the grip of winter; snow is beginning to lay on the ground – and has drifted in places as it falls steadily from the sky, misting the horizon. Most of the region is open to explore, although a parcel on the north side is restricted access at ground level, so watch out for bouncing off of ban lines if you decide to flip around by air.

Alongside of the stores, the region has a couple of small homes and a strange little hutch-like cabin scattered across it, with a rutted track leading visitors around them and it little touches of interest – a camp fire and chairs here, a swing hung from the tree there, and so on. None of the houses are occupied, so there is no risk of invasion of privacy, and one of them offers a little backyard jetty where you can sit and strum a guitar. Rezzing has been turned off, so the place isn’t quite and amenable to photographs as it once was, but it still offers some good opportunities for seasonal photos and well as a wander through the stores.

Scribbled Hearts; Inara Pey, August 2013, on FlickrScribbled Hearts (Flickr)

All told, still a pleasing corner of SL to visit.

Related Links

The Drax Files Radio Hour: DMCA explored

radio-hourThe December 19th Drax Files Radio Hour podcast tackles something of a difficult (and emotive) subject: the Digital Millennium Copyright Act (DMCA), and its potential for good and bay in environments such as Second Life.

The DMCA, which is somewhat matched by the European Union’s Directive 2001/29/EC, is intended to protect the rights of copyright holders and to prevent copyright infringement, whilst simultaneously providing ISPs and other intermediaries with exemption from direct and indirect liability in situations where infringement is alleged to have taken place (what is referred to as their “safe harbour” status).

While it is a shame there was no qualified legal voice on the show, it does feature two extremely competent and level-headed commentators in the form of Tracy Redangel, co-owner of {NanTra} Poses, and Kitty O’toole of Kittywitch fame. Drax also chats with former IMVU content creator Fatima Mekkaoui (Imokon Neox in SL), and she also profiles excellent insight into matters and a balanced view of things.

The show was prompted by the  recent Belleza DMCA situation, which although now resolved, has been the latest in an increasing new of cases where the DMCA process appears to be employed as a means of harassment or in anti-competitive behaviour.

How the DMCA process works on the web (click for full size) – an infographic provided by web hosting company Nexcess

This is because of the manner in which the DMCA operates. In essence: if party A believes (emphasis intentional) that party B is using material that infringes upon their copyright, they issue a DMCA notification to party B’s service provider.

The service provider must then act “expeditiously to remove, or disable access to, the material that is claimed to be infringing or to be the subject of infringing activity”, and then notify party B that the content has been removed to comply with a DMCA notification.

Party B can challenge the claim by filing a counter-notification, which is passed to party A (at which point the original notification is passed to party B).

Party A then has 10-14 business days in which to indicate they have filed a claim with the court. If no indication is forthcoming, then the content must be restored by the service provider within 14 business days of the counter-notification being received.

The bias here is clear: a claimant only needs to indicate they are acting in a good faith belief that their copyright is being infringed to warrant content removal. No actual proof is required.

Thus, the door is open to potential misuse of the process. Google, for example, has indicated that around 37% of DMCA notifications it receives “are not valid copyright claims” (as opposed to incorrectly filed claims, which account for just under 10% of all notices filed in the USA). The Electronic Frontier Foundation’s Hall of Shame further demonstrates how the process is frequently used for questionable reasons by corporations and businesses.

In terms of misuse of the process, the Belleza situation is particularly interesting / worrying, as it appears to be rooted in harassment. Not only did the DMCA notification come at a time when the brand was facing significant issues in-world, up to and including the crashing of their store region, it now appears that the DMCA itself had been filed entirely fraudulently, using the details of someone not even involved in using Second Life. In other words, it was a deliberately fraudulent document aimed at disrupting Belleza’s business.

Continue reading “The Drax Files Radio Hour: DMCA explored”

Viewer release summaries: week 51

Updates for the week ending: Sunday December 21st, 2014

This summary is published every Monday, and is a list of SL viewer / client releases (official and TPV) made during the previous week. When reading it, please note:

  • It is based on my Current Viewer Releases Page, a list of all Second Life viewers and clients that are in popular use (and of which I am aware), and which are recognised as adhering to the TPV Policy. This page includes comprehensive links to download pages, blog notes, release notes, etc., as well as links to any / all reviews of specific viewers / clients made within this blog
  • By its nature, this summary presented here will always be in arrears, please refer to the Current Viewer Release Page for more up-to-date information.

Official LL Viewers

  • Current Release version: 3.7.23.297296 December 18th (formerly the Maintenance RC) –  download page, release notes
  • Release channel cohorts (See my notes on manually installing RC viewer versions if you wish to install any release candidate(s) yourself):
    • Experience Keys RC viewer version 3.7.23.297364 released on December 17 – provides support for viewing and managing Experiences and for contributing content for Experiences (download and release notes)
  • Project viewers:
    • No updates.

LL Viewer Resources

Third-party Viewers

V3-style

  • No updates.

V1-style

  • No Updates.

Mobile / Other Clients

  • No Updates.

Additional TPV Resources

Related Links