Tag: SL19B

Unlike the other summaries in this series, this article focuses on the work of the Moles and the projects they are currently working on and which have recently been launched or will be launched in the near future. Broader questions on individual interests, hopes for the future of SL, subjects (such as the SL20B Sweepstakes) covered in more depth in other Sl20B Lab Gab sessions are not included below. As always, timestamps to the video are included within each topic / sub-topic, allowing comments made to be heard in full.

Meeting Some of the Team & About the LDPW

[Video: 0:00-7:50]

• Short interviews with a number of the Moles covering what they do and how they became members of the LDPW team. These discussions fold-in to them some of the points below.

Who or What are the Moles?

• Officially called the Linden Department of Public Works (LDPW), originally formed in 2008, Moles are residents from all over the world hired by Linden Lab as independent resident-contractors to undertake Lab-led projects.
• Their work was originally focused on the Mainland, adding the infrastructure – road, bridges, etc., and the landscaping, as noted in the official LDPW wiki page, although they actually do a lot more than this.
• Notable major projects carried out by the Moles include:
  • Development of residential centres such as Nautilus City and Bay City and Bellisseria; development of the Lab’s various games accessible through the Portal Parks.
  • Involvement in special development projects for both Second Life (e.g. Bento, Animesh, EEP, PBR), and partnership developments (e.g. Zenescope and Motown Experience), that latter under the banner of Second Life Studios.
  • In keeping with their name, Moles were originally given a mole avatar, complete with hard hat. However, over the years, most have moved to having a more individual and personal look, although some say with their Mole look.
  • As well as being paid for the work they do, Moles also receive and allowance from the Lab, which is primarily intended to go towards the cost of uploads (texture, animations, mesh objects, etc)., but which can also be put towards developing their individual looks.

How to Become a Mole

• Positions in the LDPW are open to application by residents who believe they are qualified to work in the team, and the team may also approach specific residents and ask if they would consider joining them.
• Applications are made by dropping a résumé (note card or email) of qualifications / experience (including links SLurls, Flickr, You Tube, etc.) to Derrick Linden (derrick.linden-at-lindenlab.com) or to Patch Linden (patch.linden-at-lindenlab.com).
• Applicants have to go through a former interview process.
• Successful applicants get to pretty much choose their hours of work – providing agreed tasks are completed on time.
• As they are from around the world, this can allow some projects to move forward on almost a round-the-clock basis.
• Those who are more fully-rounded in skill sets  – content creation, scripting, etc., – are encouraged to apply, but LL will also take on specialists.
• Motivated, outgoing, communicative people with a passion for SL and willing to self-teach themselves new skill sets are particularly considered.

About SL20B

[Video: 7:57-20:32]

• Missy Mole:
  • Planning for SL20B started during SL19B, commencing with a review of what worked / didn’t work at SL19B, and initial discussions on the 20th anniversary theme.
  • The initial planning process for the theme (/build aesthetic) and size of the event took around 3-4 months.
  • The size of the event means there are 321 exhibits – many of them interactive -, compared to 150 just five years ago. The increase in event space has meant some exhibit parcels (around 100) could be offered at 4096 sq m.
  • The focus for the last few SLB events has been not only to encourage people to share in the theme, but to present exhibits that reflect their passions / interests: art, music, community activities, etc.
  • SL20B is also the first SLB event to include the Adult community (also at the Shop and Hop as well). To achieve this, there was a lot of direct canvassing / encouraging of Adult communities to come and participate, rather than just leaving it to people to apply. As well as the Adult region exhibits, there have also been events hosted on them.
  • Discussions within the LDPW team are already in progress to discuss how the Adult presence can be grown in future SLB events, including the possibility of having an “official” event stage within the Adult regions.
• Patch Linden:
  • Given it is the 20th anniversary, the decision was decided to refresh some of the “core” SLB builds (such as the Tapestry of Time) and also the Shop and Hop regions to be more in keeping with the event theme and also to offer fresher designs for future events.
  • The New Shop and Hop region design will be retained and “themed up” for future events.
• Dreaming Mole:
  • The concept of the Welcome Area was to present a setting which reflects both the theme of the event and suggests important factors for the future – sustainability, etc., whilst also acting as a natural information hub and viewing area.
  • The landing point was placed so that people would see the structure before them and be encouraged to walk towards it, along the Community Gallery Walkway.
  • The overall inspiration for the build was modern architecture and the work of architects such as Oscar Niemeyer.

Current LDPW Projects

[Video: 21:45-28:01]

• Linden Homes – with additional content and themes.
• User experience – the experience user have when the come into Second Life, as distinct from the Senra Starter avatars [see below].
• Further entertainment partnerships “in the works” similar to the Motown Experience.
• The TV show tie-in [mentioned in Patch’s SL20B Lab Gab session].
• Further Linden Games are also in discussion.
• LDPW also developed the Social Casino, including the games and the gaming HUD, and which will be expanded on with prizes, rewards, leader boards, etc [see Grumpity Linden’s comments in the Lab Gab session featuring her and Mojo Linden as well].

Senra Starter Avatars

[Video 22:56-24:23]

• Senra is the brand name giving to the upcoming new Bento / Bakes on Mesh complaint starter / new avatar series specifically developed via the Moles as a Lab project, and which were initially previewed at SL19B in 2022.
• Come with a complete set of accessories: hair, skins, clothing, attachments, shoes, etc. All of which will be presented as a full library of content within the viewer (as a part of the overall Library).
• The first phase of the release will feature two human avatars + accessories, etc., referred to as Jamie (female) and Blake (male).
• The second phase of work has already started and will include anthro, allowing Senra to cross over into “other areas.”
• The launch is provisionally targeting middle-to-late-July.
• Prior to the launch, effort will be made to get the developer’s kit (devkit – covering clothing, accessories, skins, etc.) and licensing agreement made available to SL content creators who wish to develop content and sell it into the Senra ecosystem.

The BelliHub and Welcome Hub

[See also: A look at the new Belli Rub – I mean BelliHub – in Second Life]

[Video: 28:10-37:17]

• Abnor Mole:
  • Initially grew out of a need to have somewhere to demo the Liden Home themes and styles for those wishing to “try before they buy” a Premium / Premium Plus account.
  • The grew into an idea to also provide further information on Bellisseria and from there grew into a complete Welcome Hub for new users.
  • However, the primary focus is to provide information on Bellisseria for existing resident and give insight into Premium Subscriptions via an in-world means.

• • As they were in development at the same time, some of the work put into the BelliHub Welcome Area was used to inform the design within the the Welcome Centre at the new Welcome Hub.
  • The Welcome Hub with its nine regions is designed to provide a more complete experience for incoming new users, which in part came off the back of the fact that many people coming into SL will go through the older Welcome and Social islands and think that that was all there is to SL, and leave.
  • So the Hub is intended to both introduce new users to both the viewer and using an avatar and to encourage them to understand there is much more to discover about Second Life and the events and activities which take place in SL, while at the same time not locking them into a specific path or hierarchy of things they have to go through in order to better understand SL.
    • The above is very much assisted through the presence of mentors and the video and general info boards they can opt to use or skip over, depending on their knowledge and abilities.
    • The only really “key lessons” within the Welcome Centre of the Hub are moving, talking, and interacting with objects. The rest is intentionally free-form.
  • [Video: 50:23-51:00] The overall design of the Welcome Hub is intended to be modular in that options, features, areas, can be swapped in / out with others, and the overdesign expanded, etc., as required.

Who is Magellan Linden?

• Magellan Linden is The Great Explorer of Second Life (who was once said to have vanished during his explorations, but does pop-up from time-to-time) is a construct, rather than an individual, but as revealed in the session, Abnor Mole loans his voice to Magellan!

Friday, June 24th, 2022 saw the final Meet the Lindens special events take place for the SL19B(irthday) celebrations, featuring Patch Linden and the Moles of the Linden Department of Public Works (LDPW).

Unlike previous articles in this series, this is not a detailed summary of the session, but focuses on information relating to the New User eXperience (NUX) and the upcoming new Starter Avatars, and on plans for Linden Homes for Premium Plus and Premium accounts. Also provided is information on who the Moles are, and how to apply to become one, if you believe your skill sets are suitable.

New User Experience / Starter Avatar Project

[Video: 12:27-20:56]

• NUX is a multi-phase, multi-faceted project that is fairly constantly in motion.
• Currently, the focus is on the new user starter avatars, given the current avatars are a mix of the original system body and mesh attachments.
• This project is intended to replace all of the starter avatars with fully mesh offerings. These will utilise the Bento skeleton and sliders, support Bakes on Mesh (BoM) and be an all-in-one, head-to-toes avatar, complete with new animation overrides.

• These avatars:
  • Will be provided with an “array” of outfits/looks/ethnicities from which new users can choose during the sign-up process, with everything being an unisex as possible, so as to work across the full gender spectrum and the avatars themselves also available through the system Library.
  • Won’t necessarily be as robust and extensible as some of the “best-in-class” bodies and heads, but are seen as a means to help those coming into SL get started and ease them into the wider creative ecosphere.
  • Will be supported by developer kits so that creators can produce clothing and accessories for them, and again further encourage new users into the broader commercial ecosystem.

• The work is still very much at a pre-release status, with the preview shown at the event not necessarily represent the finished product; there is a lot more to come with the project before it is ready for release.

Linden Homes – Premium Plus and Premium

[Video: 36:31-44:55]

• At the time of the Moles MTL, 34,845 Premium Linden Homes had been made available and 1,913 regions released, with a further 172 “under construction”.
• Premium Plus Linden Homes:
  • Entirely new “ground up” themes with a new approach to implementation.
  • The “ranch” theme Patch mentions at his MTL session [video ; blog summary], is one under consideration, although exact style, etc., is still TBA.
  • The fact that ideas are still in development is why Premium Plus Linden Homes will not be appearing until the end of 2022 “at the earliest”.
  • The increased land offering (2048 sq m) means more opportunities to use different parcel sizes.
• Premium Linden Homes:
  • Both the Traditional and Victorian theme will be getting a refresh with “open-plan” variants on their styles.
  • Houseboats to get four new floor plans.
  • Updates will include a pass to bring the control panels up-to-date with the most recent home releases.
  • All of this will be rolled out before the end of 2022.
• New large-scale community centres for Bellisseria are also in the works.
• No plans at this time for a “city style” theme with apartments and the like.

About the Moles

Who or What are the Moles?

• Officially called the Linden Department of Public Works (LDPW), originally formed in 2008, Moles are residents from all over the world hired by Linden Lab as independent contractors to undertake specific tasks.
• Their work was originally focused on the Mainland, adding the infrastructure – road, bridges, etc., and the landscaping, as noted in the official LDPW wiki page, although they actually do a lot more than this.
• Notable major projects carried out by the Moles include:
  • The infrastructure within Nautilus City.
  • The development of Bay City.
  • The Linden Homes continent of Bellisseria (including all topography, flora, infrastructure and housing).
  • The facilities for events like Shop & Hop, the Second Life Birthday, town hall events, the turn-key regions available for businesses, starter avatars, etc.
  • The Lab provided games such as Linden Realms, Paleoquest, Horizons and the grid-wide Tyrah and the Curse of the Magical Glytches – all accessible via the Portal Parks.
• They also provide support / input for / to technical projects (e.g. Project Bento and the avatar skeleton extension), and work with marketing, QA and other LL teams.
• In keeping with their name, Moles were originally given a mole avatar, complete with hard hat. However, over the years, most have moved to having a more individual and personal look, although some say with their Mole look.
• As well as being paid for the work they do, Moles also receive and allowance from the Lab, which is primarily intended to go towards the cost of uploads (texture, animations, mesh objects, etc)., but which can also be put towards developing their individual looks.

How to Become a Mole

• Positions in the LDPW are open to application by residents who believe they are qualified to work in the team, and the team may also approach specific residents and ask if they would consider joining them.
• Applications are made by dropping a résumé (note card or email) of qualifications / experience (including links SLurls, Flickr, You Tube, etc.) to Derrick Linden (derrick.linden-at-lindenlab.com) or to Patch Linden (patch.linden-at-lindenlab.com).
• Applicants have to go through a former interview process.
• Successful applicants get to pretty much choose their hours of work – providing agreed tasks are completed on time.
• As they are from around the world, this can allow some projects to move forward on almost a round-the-clock basis.
• Those who are more fully-rounded in skill sets  – content creation, scripting, etc., – are encouraged to apply, but LL will also take on specialists.
• Motivated, outgoing, communicative people with a passion for SL and willing to self-teach themselves new skill sets are particularly considered.

via Linden Lab

• The following is a summary, not a full transcript, and items have been grouped by topic, so may not be presented chronologically when compared to the video.

A Little Background

Brad Oberwager

[Video: 0:00-5:30]

Brad Oberwager is one of the three investors who acquired Linden Lab in 2020, together with J. Randall (Randy) Waterfield and Raj Date. Since the acquisition closed, he has been very hands-on at Linden Lab, working alongside members of the management team, and he has also brought-in long-time business associate Cammy Bergren as the company’s Chief of Staff.

His biography, as supplied by the Lab reads as follows:

Brad Oberwager has spent his entire career in technology and consumer focused companies as an entrepreneur and board member.

Currently, he sits on the board of two public companies, Asure Software (NASDAQ: ASUR) and Better World (NASDAQ: BWACU). He is the chairman of two companies he founded, Jyve and Sundia and is also on the board of TEGSCO (aka AutoReturn). He owned Bare Snacks, acquired by PepsiCo in 2018.

Brad was Vice-chair of YPO International, a global organization of 25,000 CEOs [where he met and became friends with J. Randall Waterfield, another of the Lab’s owners / board member].

Brad received his BS from Georgetown University, his MBA from the Wharton School and lives in San Francisco.

Philip Rosedale

Philip Rosedale earned a Bachelor of Science degree in physics and computer science from the University of California, San Diego, and in 1985 he created a video conferencing product called “FreeVue”, which was ultimately purchased by Real Networks, for whom he went to work, rising to the positions vice president and chief technology officer.

Departing Real Networks at the end of the 1990s, he founded Linden Research Inc (functioning as Linden Lab), and commenced work on trying to develop both the hardware and software for an immersive virtual reality system. The company switched to focusing on the software – which it called Linden World -, launching it as a publicly-accessible platform under the name Second Life in 2003. As founder and CEO, Rosedale steered the company through until 2008, when he stepped back from the role of CEO to become chair of the board of directors.

In 2009, he founded LoveMachine Inc., with  Ryan Downe, which later evolved into Coffer and Power (2011), with Rosedale briefly returning to Linden Lab in 2010 as interim CEO. After two years developing a mobile application called Workclub that helped bring contractors and those seeking them together, he and Downe announced Coffee & Power would become a new company, High Fidelity Inc. (2013), focused on building a fully decentralised virtual reality environments, and the required supporting applications / services. In 2019, High Fidelity ceased working on this platform to focus on one of the key supporting services: spatial audio, with their product subsequently being licensed by a number of companies.

In 2021, High Fidelity invested in Linden Research, brining in both staff and patents that might be used with the platform, and while High Fidelity still very much operates as an independent entity, Rosedale took the part-time position of Strategic Advisor to Linden Lab.

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Questions Specific to Brad Oberwager

Spending Time In-world

[Video: 7:36-9:12]

• Has been 18 months since taking over Linden Lab.
• Does spend a “tremendous” amount of time “on Second Life” – it is his primary business focus, and he is constantly working to ensure the resources needed to improve and grow the platform and its products and available.
• However, as a result, does not get to spend much time within Second Life as an avatar.

What Drew Him to Second Life, and How Does He Feel 18 Months On?

[Video: 15:00-21:31]

• Has known Philip for more than a decade and they are close friends, so has always been aware of SL.
• This awareness included knowing that the former investors – as venture capitalists – had reached a point where they wanted to sell LL as a going concern and move on. However, due to the complexities in running the platform as both a social experiment and an open-ended, creative platform for its users where they can engage in direct commerce with one another, make it it hard to find a buyer.
• After one opportunity fell through, Brad decided to get involved and make an offer to buy the company. As expertise on the financial side would be required, he contacted J. Randal Waterfield, and together they worked out a deal by which they could acquire Second Life and Tilia (the company’s money service business) and continue to move both forward
• 18 months on, feels that the acquisition of Linden Lab is more exciting. In purely monetary terms, sees running a business as having three options by which to add monetary value:
  • By increasing revenue whilst keeping expenses the same.
  • By keeping revenue the same and decreasing expenses.
  • By increasing expenses [/outlay] in order to drive revenue higher, and try to ensure the latter outpaces the former – which tends to be the hardest, but most interesting, of the three options.
• Second Life is proving that it is capable of the third option: it is possible to invest (increase expenses) and grow revenue.
• Within the company, the mantra is, “give two dollars of value, but only charge a dollar” – the idea being LL might lose money as a result of something they introduce, but over time, that loss will be recoups and turned into a revenue gain.
  • An example of this has been Linden Homes and Bellisseria, what have, and continue to cost LL to develop and maintain, but which has generated considerable excitement for users and a social investment that is hope to grow an eventual return on the investment made in the development.
• This is the core idea behind Premium Plus – to offer greater value to those wishing to use the capabilities offered, but at an overall lower cost than might be the case with raising Premium fees to cover the same, whilst still allowing those who do not wish to go Premium Plus to still have Premium.

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Questions Specific to Philip Rosedale

What Pleases Him the Most about Second Life?

[Video: 5:36-7:30]

• In the early days, felt it was the collaborative nature of design and building and the escalating designs.
• Has always appreciated travelling in SL and seeing the diverse region designs and all of the art and creativity.
• What he particularly appreciates about the platform today is that, despite the state of the physical world, it remains a place of hope in the way it brings people together who engage and communicate with one another, build communities, all in generally positive ways .
• Would love to see this positivity, love, and engagement transferred somehow into the physical world.

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What Drew Him Back to Virtual Reality?

[Video: 9:15-14:22]

• Opening the means for people to communicate and engage with one another through the use of technology / on-line has always been one of his driving passions.
• FreeVue was revolutionary in it time – if limited by the technology. By the time of SL, the technology allowed the ball to be moved much further forward.
• High Fidelity (HiFi) came about as a result of him purchasing one of the gyroscopic chips now used within VR headsets, experimenting with it and realising the potential it represented for VR – although admits he was wrong in his belief of how fast head-mounted displays (HMDs) would “change the world”.
• Ten years on from that point, recognises that HMDs have yet to reach that tipping-point, and understands that connecting people is harder than the technology alone.
• Does believe [as I’ve actually always stated as a layperson – please pardon the horn tooting] there are specific vertical markets for HMDs. One such vertical is education – which is also a market where Second Life has long proved its value, and is a market that will only grow as technologies such as HMDs mature.

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Second Life and “the Metaverse”

On SL and Upcoming “Metaverse Platforms”

[Video: 31:04-40:35]

• Philip Rosedale:
  • Notes the origins of the term “metaverse” in Neal Stephenson’s 1992 novel Snowcrash, and notes that what we’re seeing now is the latest resurgence of interest in the idea.
  • Believes this resurgence has been spurred by three things: COVID and the need for social isolation; the general rise in noise around crypto and web 3.0; and Facebook throwing a Hail Mary in trying to claim the “Meta” verse to recapture HMD hype.
  • Notes that much of the noise around crypto and NFTs actually echoes what has been available in Second Life since its earliest days. However:
    • Within Second Life, the concept of “the metaverse” was empowering people to create things together within a single space. This is what spurred everything else – you needed an economy not for “currency” speculation, but to enable people to engage in commerce.
    • Much of the current thinking about “the metaverse” runs contrary to this, as it starts with exploitation: obtaining data from people in order to push them into consumer-based activities.
  • Very much hopes SL can continue to grow as an example of what “the metaverse” can more positively be, and encourage others to move in the same direction.
  • Does worry that the term “the metaverse” is being used to promote ideas very different to those found in SL, ideas that see personal data as the “currency”.
• Brad Oberwager:
  • In terms of Meta and the rest, they have had zero impact on Second Life; Zuckerberg may try to usurp the term “metaverse” but the residents of Second Life just carry on.
  • Where there is a broader impact, it is in consideration of where and what to invest in within Second Life, particularly in terms of rising above those environments that are being built around the crypto-currency / advertising model which could have the advantage of offering experiences for “free” where they’d have to be charged for within SL.
  • However, LL is steadfastly against direct advertising intrusion as a means of leveraging “payment” for services to users. This means the focus is liable to remain on the precepts of creativity and social engagement, and trying to encourage social groups into the platform by offering unique opportunities and experiences.
  • Touches on TOSL – The Office of Second Life and the management team of Grumpity, Mojo, Brett and Patch Linden, who are responsible for running the day-to-day Second Life operations – and their focus on attempting to bring richer, deeper experiences into Second Life.
  • Notes that the resurgence interest in “the metaverse” from other companies offers LL the potential to pick and choose who they might want to partner / collaborate with in order to bring new experiences to SL residents.

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On SL’s Longevity Compared to Other Platforms?

[Video 40:39-46:00]

• Philip Rosedale::
  • Again, the collaborating, creative elements.
  • A common critique of Second Life in the early years was the lack of polish to the viewer UI, and predictions that once “professional” designs stated work on a competitor, virtual worlds will take off. However, this wasn’t the case and polish to the UI wasn’t the key.
  • Another point is that today, the big audience pullers of the world – Fortnite, Roblox, etc., – tend to cater to a younger demographic; but the reality is still that there is nothing that caters for “grown up” sensibilities and creativity in a manner that matches SL, and none of the alternatives – VR Chat, etc, – are close to offering the broad range of creative freedom or the audience reach to be seriously considered a core part of “the metaverse”.
  • This ability to capture a more adult demographic is potentially the “secret sauce” any platform needs to feed it if is to grow to fulfil a vision of “the metaverse” – and it is something that is hard to find .
  • Also feels that there are a lot of governance, technology and management hurdles that need to be cleared – and that’s going to take a lot of time for others to sort out and SL continue to build upon.

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Continue reading “SL19B MTL: Brad Oberwager and Philip Rosedale – summary” →