Drew Struzan is a giant in the fields of art and film. Over his 40-year career, his talent has graced more than 150 movie posters for some of cinema’s most memorable films – including Indiana Jones, Back to the Future, and Star Wars – and extends to book covers, album covers, and other fine art. And on Friday, March 23rd, his art will be available within Sansar as a part of the The Hollywood Art Museum (HWAM) project, established by Greg Aronowitz.
HWAM’s mission is to encourage artists in the digital medium to find fresh inspiration in the traditional arts of Hollywood’s past, through the preservation and education of art used in entertainment. Its first major exhibition, featuring reproductions of pieces – models, production drawings, props, merchandise from the Star Wars franchise films – which came ahead of the US opening of the latest film in the series Star Wars: The Last Jedi (read more about the Star Wars exhibition here).
The Drew Struzan Gallery and Studio marks HWAM’s second gallery space in Sansar, and presents visitors with a unique opportunity to view the work of one of the greatest illustrators of modern times, and to also get a peek inside his private studio.
Born in Oregon City, Oregon in 1947, Drew Struzan fell in love with art and drawing while a boy. “I didn’t go to movies, I didn’t watch TV,” he once recalled. “I didn’t have comic books. The closest I would ever come, is I would go to the library and get out art books and draw from the old masters. So I had an education and background in the masters of the art I liked to paint.”
A school Counsellor asked him about his interest in art and told him he had a choice between fine art or illustration, saying that as a fine artist he could paint what he wanted, but as an illustrator he could paint for money.
Struzan opted for the latter, later saying, “I was poor and hungry, and illustration was the shortest path to a slice of bread, as compared to a gallery showing.”
From college, Struzan started his career not in film, but in music, creating the album covers art for artists like Tony Orlando and Dawn, The Beach Boys, Bee Gees, Roy Orbison, Black Sabbath, Earth, Wind and Fire, Liberace and Alice Cooper.
In 1977 he was contacted by fellow artist Charles White III, who had been hired to produce a poster for the upcoming 1978 re-release of the original Star Wars film. Uncomfortable with portraiture, White asked Struzan for help, and between them they came up with a distinctive poster design, which became known as the “Circus” poster, depicting what appears to be a torn posted bill on a plywood construction site wall.
It was the start of an enduring relationship with top-flight movies. For the next 30+ years, Struzan would create some of the most iconic and memorable one-sheets for some of Hollywood’s biggest and highest grossing films and film franchises, including the Indiana Jones franchise, the Star Wars franchise, Blade Runner, the Police Academy series, Back to the Future, E.T. the Extra-Terrestrial, Hellboy, Harry Potter and the Sorcerer’s Stone, and many, many more.
For the Sansar exhibition, Greg Aronowitz work closely with Struzan and members of Linden Lab’s Sansar Studios team led by Jason Gholston, to carefully and painstakingly reproduce Struzan’s art – including the “Circus” poster – within an immersive virtual setting. Many of the pieces have interactive elements associated with them: wall-mounted buttons can be pressed to hear audio relating to the pieces.
Also involved in the work is Kevin Cain, CEO of Insight Digital. This is the company that, working with the Lab’s Sansar Studios team, brought three real-world sites of antiquity in Egypt into Sansar, allowing people to visit and appreciate them in ways which cannot be shared in the physical world because the sites in question are not open to the public (read more about this project here).
For this project, Kevin Cain brought the same techniques used by Insight Digital to map ancient Egyptian tombs and monuments – laser scanning and photogrammetry to accurately reproduce Struzan’s own private studio and then upload it into Sansar as a place for people to visit.
The result is a stunning environment – gallery and Studio together – in which Struzan’s art and artistry can be fully appreciated, as a sneak previewed via livestream video by Deviant Art on Thursday, March 22nd revealed.
The grand opening of the Drew Struzan Art Gallery and Studio in Sansar will take place between 16:00 and 20:00 PDT on Friday, March 23rd, and will comprise the following events:
- 16:00-17:00: Greg Aronowitz and Drew Struzan reflect on their careers in film and Hollywood, and on Drew’s artistic legacy.
- 17:00-18:00: an exclusive walk-through of Drew’s never-before-seen private studio, 3D-scanned into Sansar, and find out how the space came together from Insight Digital’s Kevin Cain and Jason Gholston, Head of Sansar Studios.
- 18:00-20:00 the grand opening party and a chance to tour the entire experience on your own or with friends.
To attend the gallery opening, go to the Drew Struzan Gallery & Studio – Grand Opening in the Events section of the Sansar client or on the web 15 minutes before the event is due to start and click the Join option.
And for those who want to know a little more about Drew Struzan, here’s the trailer for the 2013 documentary, Drew: The Man Behind The Poster.