Announced by Fader magazine, myData is described as:
An album-length exploration of a long-distance relationship that unravels into an epic about love, connection, and all the strange, unruly factors that surround those things, from capitalism to sex to internet servers.
– Shaad D’Souza, writing in Fader
However, what is particularly interesting about the album is that the first track to be released from it on June 24th, 2020, and entitled Dancing, features a music video shot entirely in Second Life.
The video has been written and directed by another indie pop singer, songwriter and producer, Devi McCallion – perhaps most famous for her association with Black Dresses – with the assistance of Sofa (yogurt 200). Both the song – seen as something of a “striking new sound” for Dey – and the the video, are already garnering a positive response.
I’ve no idea if Katie Dey is a regular Second Life user, but she certainly appears familiar with some of the technical challenges in producing a video of this kind, commenting to D’Souza that:
This video was made entirely in Second Life, and I hope when people watch it they think about just how much work it would take to do that. If you’ve ever played that game you know how difficult it is to even control the camera, let alone create a whole world, with such incredible characters, such breathtaking cinematography.
Created remotely, across countries, in a pandemic, on a dying laptop, their lives in utter chaos, the world in chaos… I hope people cry about these beautiful characters, and then cry about the beautiful humans that put so much love and care into creating them. Anyway, the song is about dancing. Like, metaphysical dancing, I guess.
– Katie Dey to Shaad D’Souza for Fader
Video maker Devi McCallion, however, does appear to be something of a Second Life user. In May 2020 she hosted her own first-ever DJ set in-world, which can be seen on her You Tube channel, and some of her other videos contain elements that may have been filmed in-world as well.
I reached out to Brett Linden to enquire if Linden Lab were in any way involved in the video’s development – but it was apparently produced entirely independently.
I would love to say that we were involved, but we weren’t! It was completely organic and a pleasant surprise to us.
– Brett Linden, Senior Director, Marketing, Linden Lab
Catch the video below – my thanks to Lab CEO Ebbe Altberg for the pointer.