Lab confirms: Sansar is the new virtual platform’s interim name

LL logoOn May 3rd, I posted about the speculation circulating concerning two trademarks the Lab registered in April 2015 for “SANSAR” (US serial no 86593259) and “Project Sansar” (US Serial no 86593254), and whether there might be related to the Lab’s Next Generation Platform for Virtual Experiences.

At the time I indicated that I’d already approached the Lab on the matter, but has not received any feedback, I also pointed out that in October 2014, the Lab registered the domain name “”.

The Lab have now responded, both directly to myself, and via Twitter.

In is e-mail I received on Tuesday, May 5th, Peter Gray, the Lab’s Director of Global communications said:

Hi Inara,

Project Sansar is the internal code name we’ve been using for the new platform, and we do plan to use that name externally in its early stages (like the invite-only alpha we begin this summer). However, this is just the project name, and we anticipate changing it prior to launching the platform to everyone.


Shortly after I received the e-mail, the Lab also tweeted:

Confirmation of NGP's interim name via a Tweet and an e-mail
Confirmation of NGP’s interim name via a Tweet and an e-mail

That the name might be more an interim measure than a final operating name seemed to be indicated by the fact the domain name registration took place in October 2014, around the time the Lab was starting to indicate they had an internal name for the project. However, speculation as to the final name was understandable, given the trademarks were filed in April 2015 – although this obviously also converges with the Lab’s plans for a closed alpha to start-up later in the year, and so also fits with the name being the codename for the product.

I do still have some questions on the matter with the Lab; should I gain further replies, I’ll of course publish them here.

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