The campaign is aimed raising awareness and excitement as the official launch of the year’s fund-raising season draws near, by encouraging residents to paint the grid purple, the official colour of RFL of SL.
So how does it work? The official description of the campaign explains how:
Make sure you find all your purple clothes, hair, accessories, and even skin! Plant purple trees on your land, paint your walls purple, colour your grass purple, and hang purple signs, banners, streamers, flags, and balloons. Be sure to tell anyone who asks, “why all the purple?” that it’s for Relay For Life and invite them to learn more and possibly join the Relay family!
To get people started, you can pick-up the official Paint SL Purple kit at the American Cancer Society Island. Packed with purple freebies, it’s the perfect way to get started on celebrations and get ready for the relay season itself. You can also get the kit by contacting Nuala Maracas or Leala Spire in-world.
There will also be an official Paint it Purple Kick-off Party to launch the campaign.This will take place at a special Paint it Purple Party venue located over the American Cancer Society Island, and will run from 16:00 SLT through until 21:00 SLT. DJ Dee Wolfe will get things started, and will be followed by special guests Satin & Erin, before DJ Dianne Wycliffe closes the party out with two hours of music from 19:00 SLT through until 21:00.
Hosting a Paint it Purple event in support of RFL of SL yourself? Be sure to use “Paint Second Life Purple” ( or PSLP) when listing it as an event, so that other people can quickly and easily see it when checking the event listings.