A return to Peacehaven in Second Life

Peacehaven, March 2020 – click any image for full size

It has been just over three years since we last visited Pacehaven, a setting designed by PurrBlaize. At that time Purr had just made the move from a Homestead region to occupying a quarter of a Full region (see Peacehaven – A New Beginning in Second Life and, before it, The serenity of Peacehaven in Second Life). Since hat time, Purr has once more relocated, and gained something of a larger space in which to establish Peacehaven with a new look.

Now occupying almost a 1/2 region, Peacehaven retains all that has made it an attractive visit, whilst also sharing the space with a neighbouring parcel that offers live music and events to create a feeling of even more space. It is once again an environment that demonstrates you don’t need a full region in order to create an expressive place that offers a rich amount of exploration, being almost almost perfectly put together by Purr and her SL partner BluBlaize.

Peacehaven, March 2020

Offering an aspect looking to the west, the setting has a summertime, semi-tropical look as it runs inland from the western ribbon of beach, above which the landing point sits, to form a rugged, uneven and attractive landscape cut by paths, water channels and gorges that slice between and around two central plateaus, gorges and water channel alike spanned by bridges such that while smaller than a region’s full size, Peacehaven has multiple routes of exploration that make it feel as if it occupies an entire region.

Three paths point outward from the landing point and the graystone summer house that sits alongside it. The first runs to the north, the second due east, the third to the south and east. All three actually eventually link up one to another, providing a means to tour the entire setting – although as noted, they are laid out in such a way that they don’t feel as if they are “just” a simple loop. Quite the reverse in fact.

Peacehaven, March 2020

To the north, the first path runs alongside a water channel, passing a squat fort (home to a little rooftop café) and which stands guard over a man-made causeway the extends out over the water to a waiting lighthouse. Two bridges span the water channel, one linking the path to the fort, the second to connect it with another deck that offers moorings for boats. Beyond this, the path reaches a garden pavilion sitting on the north-side beach, crouched next to one of the region’s squat plateaus.

A fence separates the pavilion from the path, but a gate allows access, and rather than being a private space as the fence might suggest, the pavilion forms a small place to hang out, a second path running due south from it to eventually become the southern path back to the landing point. Along the way it branches with a west-pointing route, and also passes under a rocky arch and colourful flowerbeds.

Peacehaven, March 2020

The southern end of this route ends in a set of steps connecting Peacehaven with the neighbouring music venue that is also available for exploration, while an ancient pointed arch indicating the path running back to the landing point. This arch also sits under the shadow of one of the parcel’s plateaus – the larger of the two, in fact – which is home to a cottage that has been a motif throughout the various Peacehaven designs. It can be reached either from a further branch of the west-pointing path, one which gently coils upwards around to sides of the plateau, or the third of the paths available from the landing point, as it passes through the summer house and then climbs up to the cottage by way of stair and tiered garden.

A bridge connects the cottage with the second plateau – the one below which the hangout hides – which is home to a half-circle ruin, another motif from previous Peacehaven builds. This also forms a place to hang out and / or dance while a final path from here snakes down to meet the west path running from the landing point to beach summer house.

Peacehaven, March 2020

All of this barely scratches the appeal of Peacehaven, which remains as much an attractive and photogenic sitting as it ever has been, rich in colour, offering a warm, natural welcome and plenty of opportunities to simply relax and recharge.

SLurl Details

FionaFei’s Impostor: reflections on art and heritage in Second Life

The Sim Quarterly: Impostor by FionaFei

Now open at The Sim Quarterly is Impostor, an installation by FionaFei that explores both her art and her heritage – and makes for a thoroughly engaging exploration of self and creativity.

A relative newcomer to Second Life and its art world, Fiona is nevertheless one of the most engaging and visually impressive artists active within the platform, her work being truly unique. I’ve personally had the delight in discovering it and in writing about it on two occasions thus far (see: Captivated by FionaFei’s art in Second Life (May 2019) and FionaFei’s shuǐmò Reflection in Second Life from November 2019), and she was recently featured in one of the Lab’s Made in SL videos, being the first film in a series that will be examining art in Second Life as a part of the Lab’s ongoing work to market and promote Second Life.

The Sim Quarterly: Impostor by FionaFei

Fiona specialises in reproducing shuǐmò ink wash paintings as 3D sculptures. Also called shuǐmòhuà (suiboku-ga in Japanese) shuǐmò, uses different concentrations of black ink to create an image. Found throughout East Asia, it first emerged in Tang dynasty China (618–907), before spreading to Japan (14th century), Korea and to India. Beside the use of black ink in place of colours, it is also marked by the emphasis of the brushwork being on the perceived spirit or essence of the subject, rather than directly imitating its appearance.

Through her installations, Fiona marvellously brings the entire essence of shuǐmò to virtual life. However, as she notes in writing about Impostor, something that causes her a certain amount of introspection about her own heritage, her art and expressionism, and her feelings of  – for want of a better word – displacement.

The inspiration behind this exhibit comes from my cultural background as a Chinese American immigrant and my technical background as an oil painter. While I am Chinese by descent, I have spent the majority of my life in the West. I have a fascination with Chinese history and culture, but I often feel like I’m viewing my ancestry through a filter of Americanized information and experiences. Furthermore, my artistic background has been in charcoal and oil painting mediums, and I’ve had very little experience in actual ink-brush painting. For these reasons, “Impostor” is meant to be a self critique and reflection of my inexperience with the actual ink-brush medium, where I feel like I’m never “good enough,” but I’m embracing it.

The Sim Quarterly: Impostor by FionaFei

Given this, Impostor is a deeply personal piece, offering us insight into Fiona’s world, her feelings and the push-pull she experiences with regards to western upbringing and her Chinese heritage. It is also an installation that again brings forth her innate skill and artistry in presenting a modern-era form of shuǐmò, one that is both evocative and rich in symbolism throughout.

From the landing point, visitors embark on a journey along a set of wooden piers set out as a walkway amidst ink washed mountains, their charcoal outline an echo of Fiona’s artistic background. They lead the way on to a large paint brush – another reminder of her background – that in turn leads naturally into an ascent up through the ink wash mountains to where a pagoda-like temple.

The paint brush forms a physical and symbolic link between Fiona’s background in art and her desire / love of classical Chinese ink-ash art that forms her bridge to her Chinese heritage. More symbols are to be found throughout the installation, several of which Fiona notes herself – the red hands (her own, desperate to reach through her art and physically touch Chinese history and its ancient cultures), the black splashes of paint that splatter the landscape (again bridges between her training in oil and charcoal and the tradition of ink wash she wishes to embrace, red flowers and black trees (the contrasting colours that she uses to emphasise her work), and more.

The Sim Quarterly: Impostor by FionaFei

Most poignantly of all, the red forest of lines and swirls that actually form the Chinese Characters 你是谁 (Ni Shi Shei? – asks “Who are you?”), a question that clearly occupies Fiona’s thoughts – and it is fair to say she is not alone in this; thus the words also touch us as we witness them. They stand as a tangled briar patch, a reflection of how thoughts of who we are can ensnare us. They also stands as a physical reminder of how easy it is to become captive to such thoughts, willingly or otherwise, depending on how our thoughts flow: touch them, and you can be set floating within their midst.  In this, they are one of several sit points that are to be found within the installation, so be sure to mouse around carefully.

Fiona views herself as an inexperienced “impostor” when it comes to ink wash painting. I beg to differ; her work both richly embraces this most ancient form of art and also lifts in to a new and evocative form of expression and storytelling, with Imposter itself a captivating installation that will remain at The Sim Quarterly until the end of May.

SLurl Details

Marketing Second Life: Brett Linden’s insights

via and © Linden Lab

As both the Lab and I have blogged, members of the Second Life Marketing Team will be sitting down on Friday, March 6th in the 16th edition of Lab Gab to discuss their work and respond to submitted questions (see either Lab Gab Episode 16 Streams this Friday at 11am PT/SLT – Linden Lab Marketing Team! – official blog post) or Previewing Lab Gab 16: meet the Marketing team – this blog).

Marketing work is both an art and a science – and with Second Life, the fact the such is the breadth of potential audience and the rich diversity of opportunities within the platform, it can be something of a an arcane combination of activities that, were truth be told, the majority of Second Life users likely wouldn’t be able to fathom as being part of the ongoing work to attract potential new users, were they to be asked.

So, to help shed some light on matters – and to lay the path towards the Lab Gab session he’ll be attending along with Darcy and Strawberry Linden, Brett Linden has prepared a special blog post, The Heart & Science of Second Life Marketing, that offers considerable insight into the Marketing Team’s work when it comes to promoting Second Life, reaching a audience, and bringing new users into the platform and hopefully engaging them as retained residents. As such, it makes for a worthwhile read.

In particular the post examines a number of channels the Lab users for new user acquisition, some of which active SL users may not be aware of, or may not actually associate with trying to bring-in new users. Take video series like those covering destinations in SL or aspects of SL creativity. While we tend to see them by way of the Lab’s blog, we’re actually not the primary target audience.

Running to around 90 seconds in length, these bite-sized looks inside SL are ideal marketing tools that can be used through the medium of paid advertising campaigns, which are and have been enjoying success such that LL is currently in the process of expanding them, both in terms of the numbers of videos and the channels through which they can be used.

Alongside of this, Brett writes about the concept on performance marketing  – one of the mainstays of SL marketing campaigns. Perhaps two of the most visible elements  of this approach of marketing are the SL ads we me see served by Google, or the themed landing pages I’ve written about five years ago (see Landing pages: marketing Second Life and which have continued to be refined and enhanced since then), while the Marketing Team has continued to build on early experience with performance advertising, also refining and improving their approach and the technologies they use, a Brett notes:

We modernised our acquisition efforts last year by putting into place the use of new technologies that allow us to more precisely target new users across numerous themes, communities and genres. As part of this effort, we’ve identified a few dozen strategically-relevant, high-impact community segments and themes — all of which now have new related display, search and video ad content served against specific matched keyword inquiries and sites. Some ads are also served across social media to those with social profiles that express an interest in some or all of our targeted themes. That means that you might see new sci-fi roleplaying ads appearing on some sci-fi fan sites, social media pages, or new romance ads on long-distance relationship forums – the list goes on…  

Encompassing the extensive testing that goes on around these ads and their associated campaigns, more organic forms of advertising, use of social media, outreach to SL users, a read of Brett’s blog post should – one would hope – dispel the notions that either LL “don’t promote” Second Life or that they “don’t know how” to go about promoting it.

The fact is rather the reverse: the Marketing Team pour considerable thought and action into marketing SL and do so by revealing the incredible depth and breadth of the platform’s potential. Which is also not to say they’re not open to ideas or feedback from users – hence the Lab Gab session the post helps to promote, and the links to feedback forms within the post.

So do take time out to read Brett’s post, and don’t forget to listen-in to the Lab Gab session at 11:00am SLT on Friday, March 6th, 2020.

2020 Simulator User Group week #10 summary

Grauland, January 2020 – blog post

The following notes were taken at the Simulator User Group meeting held on Tuesday, March 3rd.

Simulator Deployments

At the time of writing, there was no server deployment thread.

  • There was no update to the SLS main channel on Tuesday, March 3rd.
  • On Wednesday, March 4th:
    • Around 30% of the total grid (equivalent to the 3 primary RC channels) will receive an update. Again, at the time of writing, no details were available, however, Simon Linden indicated there should be no user-visible changes, but the update will include fixes to lower level code that should help with scripts running and provide some better performance transferring scripts across region boundaries as well. This update has apparently been on simulators associated with the BlueSteel RC.
    • A smaller release will also be made to some RC channel simulator, but details were not provided at the meeting.

SL Viewer

The new Premium RC viewer, version 6.3.8.537335, was released on Tuesday March 3rd, in preparation for the introduction on the new Premium Plus subscription level. This viewer sees Premium benefits information provided at login by the server for the current user and for all publicly available benefits packages. All UI and other logic is based on these values, replacing an assortment of values previously received via other mechanisms or hard-coded into the viewer. The RC also includes some UI improvements.

The rest of the viewer pipelines remain unchanged from the end of week #9:

  • Current Release version 6.3.7.535996, formerly the Yorsh Maintenance RC, dated February 7, promoted February 20 – No Change.
  • Release channel cohorts:
    • EEP RC viewer updated to version 6.4.0.536347, February 11.
    • Love Me Render RC viewer, version 6.3.7.536179, February 10.
    • Camera Presets RC viewer, version 6.3.6.535138, January 24.
  • Project viewers:
    • Copy / Paste viewer, version 6.3.5.533365, December 9, 2019.
    • Project Muscadine (Animesh follow-on) project viewer, version 6.4.0.532999, November 22, 2019.
    • Legacy Profiles viewer, version 6.3.2.530836, September 17, 2019. Covers the re-integration of Viewer Profiles.
    • 360 Snapshot project viewer, version 6.2.4.529111, July 16, 2019.

In Brief

  • EEP: some last-minute shaders issues are being hammered on by the graphics team in preparation for EEP to progress.
  • Rider Linden has a “background project” he hopes that, when he can focus on it and move it to public release, may help with simulator slow-downs that occur as avatars TP into a region.

Previewing Lab Gab 16: meet the Marketing team

via Linden Lab

The 16th edition of Lab Gab will be live streamed on Friday, March 6th at 11:00 SLT (19:00 UK; 20:00 CET). For those who have not seen the official blog post about it, the segment will feature members of the Second Life Marketing team, which is led by Brett Linden.

The Marketing team is responsible for a range of activities related to Second Life, including, but not limited to:

  • Running advertising campaigns to attract interest in the platform, which in turn includes aspect such as:
    • The Second Life Landing Pages where people may get their first look at SL.
    • Involvement in the on-boarding process, and monitoring the flow of incoming users.
  • Producing promotional material about SL, such as the infographics that are sometimes released around SL Birthday events, videos related to Second Life, etc.
  • Producing information specifically for SL users – such as blog posts, curating the Destination Guide, etc.
  • Managing the Second Life social media presence – Twitter, Facebook, Instragram, You Tube.

Brett Linden is the Lab’s Senior Director of Marketing, and has been with Linden Lab for 10 years, making him probably the longest-serving member of the marketing department. He is based out of the Lab’s Seattle, Washington, office, and prior to joining the Lab he worked at a number of music and technical publications – including Billboard Magazine in the case of the former. It was in this capacity he got to interview Philip Rosedale (then still at Real Networks), and as a result, joined that company before joining Linden Lab.

As well as working for the Lab, Brett also teaches as a local university in Washington State, covering journalism, social media persuasion, etc., and while he has never specifically presented courses on virtual worlds, he has included Second Life in some of his teaching. He particularly enjoys the creativity surrounding Second Life, and is very sensitive to the misconception that Linden Lab “doesn’t understand” Second Life or how to promote it, or that the marketing team “doesn’t spend time in-world”, pointing out that (like many Linden staffers), he is in-world both on his official and personal accounts, the latter allowing him to be engaged within the community without being identified as a Linden.

 

Brett Linden (l) and Darcy Linden (r) will be joining fellow Marketing team member Strawberry Linden for the March 6th edition of Lab Gab

Brett will be joined by Strawberry Linden (also Strawberry Singh), one of the Lab’s newer recruits, but a long-time and high-profile SL user famous for her blog, photography and videos. Also joining them will be Senior Marketing Manager Darcy Linden, whom I’m afraid I don’t know, and cannot provide information about here, so my apologies to Darcy.

Together they will be answering questions about the 2020 Roadmap for Marketing Second Life. So, if you have a marketing-related question you’d like to put to the team, fill out the Google Form and submit your question today, and it may be selected!

The programme will be streamed via YouTube, Facebook, Mixer, or Periscope, and if all goes according to plan, I’ll have a summary of the video (and the video itself) available soon after the the broadcast, for those unable to watch live.

2020 viewer release summaries week #9

Logos representative only and should not be seen as an endorsement / preference / recommendation

Updates for the week ending Sunday, March 1st

This summary is generally published every Monday, and is a list of SL viewer / client releases (official and TPV) made during the previous week. When reading it, please note:

  • It is based on my Current Viewer Releases Page, a list of all Second Life viewers and clients that are in popular use (and of which I am aware), and which are recognised as adhering to the TPV Policy. This page includes comprehensive links to download pages, blog notes, release notes, etc., as well as links to any / all reviews of specific viewers / clients made within this blog.
  • By its nature, this summary presented here will always be in arrears, please refer to the Current Viewer Release Page for more up-to-date information.
  • Note that for purposes of length, TPV test viewers, preview / beta viewers / nightly builds are generally not recorded in these summaries.

Official LL Viewers

  • Current Release version 6.3.7.535996, formerly the Yorsh Maintenance RC, dated February 7, promoted February 20 – No Change.
  • Release channel cohorts:
    • No updates.
  • Project viewers:
    • No updates.

LL Viewer Resources

Third-party Viewers

V6-style

V1-style

Mobile / Other Clients

Additional TPV Resources

Related Links