2020 Simulator User Group week #10 summary

Grauland, January 2020 – blog post

The following notes were taken at the Simulator User Group meeting held on Tuesday, March 3rd.

Simulator Deployments

At the time of writing, there was no server deployment thread.

  • There was no update to the SLS main channel on Tuesday, March 3rd.
  • On Wednesday, March 4th:
    • Around 30% of the total grid (equivalent to the 3 primary RC channels) will receive an update. Again, at the time of writing, no details were available, however, Simon Linden indicated there should be no user-visible changes, but the update will include fixes to lower level code that should help with scripts running and provide some better performance transferring scripts across region boundaries as well. This update has apparently been on simulators associated with the BlueSteel RC.
    • A smaller release will also be made to some RC channel simulator, but details were not provided at the meeting.

SL Viewer

The new Premium RC viewer, version, was released on Tuesday March 3rd, in preparation for the introduction on the new Premium Plus subscription level. This viewer sees Premium benefits information provided at login by the server for the current user and for all publicly available benefits packages. All UI and other logic is based on these values, replacing an assortment of values previously received via other mechanisms or hard-coded into the viewer. The RC also includes some UI improvements.

The rest of the viewer pipelines remain unchanged from the end of week #9:

  • Current Release version, formerly the Yorsh Maintenance RC, dated February 7, promoted February 20 – No Change.
  • Release channel cohorts:
    • EEP RC viewer updated to version, February 11.
    • Love Me Render RC viewer, version, February 10.
    • Camera Presets RC viewer, version, January 24.
  • Project viewers:
    • Copy / Paste viewer, version, December 9, 2019.
    • Project Muscadine (Animesh follow-on) project viewer, version, November 22, 2019.
    • Legacy Profiles viewer, version, September 17, 2019. Covers the re-integration of Viewer Profiles.
    • 360 Snapshot project viewer, version, July 16, 2019.

In Brief

  • EEP: some last-minute shaders issues are being hammered on by the graphics team in preparation for EEP to progress.
  • Rider Linden has a “background project” he hopes that, when he can focus on it and move it to public release, may help with simulator slow-downs that occur as avatars TP into a region.

Previewing Lab Gab 16: meet the Marketing team

via Linden Lab

The 16th edition of Lab Gab will be live streamed on Friday, March 6th at 11:00 SLT (19:00 UK; 20:00 CET). For those who have not seen the official blog post about it, the segment will feature members of the Second Life Marketing team, which is led by Brett Linden.

The Marketing team is responsible for a range of activities related to Second Life, including, but not limited to:

  • Running advertising campaigns to attract interest in the platform, which in turn includes aspect such as:
    • The Second Life Landing Pages where people may get their first look at SL.
    • Involvement in the on-boarding process, and monitoring the flow of incoming users.
  • Producing promotional material about SL, such as the infographics that are sometimes released around SL Birthday events, videos related to Second Life, etc.
  • Producing information specifically for SL users – such as blog posts, curating the Destination Guide, etc.
  • Managing the Second Life social media presence – Twitter, Facebook, Instragram, You Tube.

Brett Linden is the Lab’s Senior Director of Marketing, and has been with Linden Lab for 10 years, making him probably the longest-serving member of the marketing department. He is based out of the Lab’s Seattle, Washington, office, and prior to joining the Lab he worked at a number of music and technical publications – including Billboard Magazine in the case of the former. It was in this capacity he got to interview Philip Rosedale (then still at Real Networks), and as a result, joined that company before joining Linden Lab.

As well as working for the Lab, Brett also teaches as a local university in Washington State, covering journalism, social media persuasion, etc., and while he has never specifically presented courses on virtual worlds, he has included Second Life in some of his teaching. He particularly enjoys the creativity surrounding Second Life, and is very sensitive to the misconception that Linden Lab “doesn’t understand” Second Life or how to promote it, or that the marketing team “doesn’t spend time in-world”, pointing out that (like many Linden staffers), he is in-world both on his official and personal accounts, the latter allowing him to be engaged within the community without being identified as a Linden.


Brett Linden (l) and Darcy Linden (r) will be joining fellow Marketing team member Strawberry Linden for the March 6th edition of Lab Gab

Brett will be joined by Strawberry Linden (also Strawberry Singh), one of the Lab’s newer recruits, but a long-time and high-profile SL user famous for her blog, photography and videos. Also joining them will be Senior Marketing Manager Darcy Linden, whom I’m afraid I don’t know, and cannot provide information about here, so my apologies to Darcy.

Together they will be answering questions about the 2020 Roadmap for Marketing Second Life. So, if you have a marketing-related question you’d like to put to the team, fill out the Google Form and submit your question today, and it may be selected!

The programme will be streamed via YouTube, Facebook, Mixer, or Periscope, and if all goes according to plan, I’ll have a summary of the video (and the video itself) available soon after the the broadcast, for those unable to watch live.