Sansar: looking at the new owner – Wookey Projects Inc.

Courtesy of … Wookey Projects Inc (?)

News is buzzing on the Sansar Discord servers about a possible take-over / buy-out of Sansar by Wookey Projects Inc.

There has been no official word from Linden Lab on the matter as yet, however:

  • Sansar was removed from the footer links of Linden Lab properties earlier this week.
  • The Sansar web pages have all bee updated to assign Sansar as “©2020 Wookey” in the footer areas.
  • The Sansar Terms of Service  and Privacy Policy (which broadly remain the same as previous Terms of Service for the platform, have been revised to reference “Wookey Projects Inc (Wookey)”.
The Sansar Terms of Service and Privacy Policy both now refer to Wookey Projects Inc. (Wookey).

There are some hiccups evident in the change-over: when logging-in to Sansar via the web, users may get a log-in pop-up asking them to agree to the new Terms of Service, but I found the link still points to the Lab’s ToS page for Sansar, resulting in a 503 page error. Doubtless, issues like this will be smoothed out in time.

I first noted the absence of Sansar in the footer areas of Linden Lab related web pages (e.g. the SL Dashboard) earlier in the week of March 16th-20th, which first alerted me to possible changes coming in Sansar’s status

Who Are Wookey Projects Inc?

Information is scarce, but in a couple of hours of digging since seeing the Discord speculation, here’s what I’ve (hopefully correctly!) put together:

The address for Wookey Projects Inc is given as:

Wookey
765 Beach Street
San Francisco, California 9410

This puts it remarkably close to the Lab’s own stomping grounds at Battery Street.

But more particularly, and  going by the corporate logo, Wookey Projects Inc., appears to be either and offshoot of, or new operating name for Wookey Search Technologies (strapline “We removed the search bar from search”).

The latter’s place of address is given as 235 Montgomery Street Suite 912, San Francisco, CA 94104, so its not entirely clear if Wookey Technologies and Wookey Projects will operate as separate entities, or whether the latter’s address might signify a physical move on the part of Wookey Technologies. Certainly, both entities appear to share the same web domain of wookey.com.

Wookey Technologies was founded by Mark Gustavson, who serves as the Chief Financial Officer, with Garnet Chaney serving at the Chief Technology Officer, and Steve Moriya as the Senior VP of Marketing. The web page also gives Jonathan Fried as serving as interim CEO.

The Wookey Technologies Management Team: Mark Gustavson (Founder / CFO; Garnet Chaney (CTO) and interim CEO (r) Jonathan Fried.

Peeking behind the curtain of the company’s website, it appears that they are spreading their wings  and moving into the VR / AR environment, with the About Us page reading:

Wookey started from our own experience. Just like you, we saw the limitations of flat, one-dimensional internet interaction. With each experience, the frustration grew. It’s evident that algorithms are telling me what it wants, not hearing what I need.

What if we could create on-line experiences that were unbiased and arranged by relevance to us, not by advertisers or bias of company? We realized, with the right team and the right investors, we can.Wookey was born.

We endeavour to create a new generation of on-line AR/VR experiences that allows users the power of collaborative interaction through knowledge immersion.

Interestingly, and despite having been around since approximately 2016, the company describes itself as “approaching the beta stage of development”. Quite what this involves is unclear, but I assume it is in relation to their move to focus VR / AR. In this, and given the changes to the Sansar ToS and PP, it would appear likely they are seeking to keep the platform going in some active form, at least for the time being, possibly as a (further?) means of leveraging themselves into the VR space.

If this is correct – and keeping Sansar alive is certainly what Linden Lab have been hoping to achieve – it will be interesting to see if any of those formerly working on Sansar at the Lab might be involved in the shift of Sansar to Wookey, and whether familiar names might yet be seen to return to the Sansar fold. I speculate on this because, at the time it was confirmed the Lab would no longing be developing Sansar, Lab CEO Ebbe Altberg noted that the company was trying to keep former employees engaged in Sansar involved in discussions in the platforms future:

Yes, there were lay-offs today. A truly wonderful group of people. But as you can see Sansar is up and running. We are still in discussion about next steps. Including with the wonderful group of people. More to come.

– Ebbe Altberg, February 12th, 2020 (see: Sansar: lay-offs, rumours, and confusion) – emphasis added

In the meantime, we’re still awaiting official word on things from both Linden Lab and Wookey projects Inc. I hope to have more on this as and when something more official is available.

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