
Presented by Models Giving Back, Rock Your Rack opened its doors on Friday, September 29th, and will run through until Sunday, October 8th, 2023. The annual fund-raiser for the National Breast Cancer Foundation (NBCF), the event offers shopping, music, fashion shows, entertainment and art.
Some 1.7 million women – and men – were diagnosed with breast cancer in 2012; today that figure still stands at around 1.6 million world-wide. NBCF’s mission is to help women in the United States by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. NBCF is also joining hands with organisations around the globe to provide breast cancer education, and Rock Your Rack aims to raise funds to support all of these activities.

Located on a single region, the event this year doesn’t carry a single theme per se, but draws on ideas of the American West, the seaside, city life and mystical forest glades in what might be seen as reflective of some of the environments and settings to be found in Second Life.
In all, the event features around 70 sponsors and designers through the shopping and entertainment activities, and as with previous years, supporting designers have been asked to provide a limited edition item, of which 100% of all proceeds of sales go towards Rock Your Rack. A full list of these items can be viewed on the Rock Your Rack website. Those wishing to catch up with the full list of sponsors and designers can do so here.
Entertainment will be on offer each weekend of the event and features DJs, live singers and performances by Terpsicorps Artwerks. The complete event schedule can be found in the calendar below and the Rock Your Rack website weekend entertainment schedule.
There is also much to do throughout the event besides shopping and dancing. Once again there is the Rock Your Rack hunt, with many designer and other booths at the event presenting a Hunt item available for L$10 – look for the heart-in-a-clothes hanger objects. There’s also the event’s Art Show featuring many SL artists, and a further Fashion Show to be held on Saturday, October 7th, 2023. In addition, visitors can try their hands at bumper boats, table-top games and funfair rides whilst exploring.

About Rock Your Rack
Rock Your Rack is the annual fund-raiser for, and officially endorsed by, the National Breast Cancer Foundation in the United States. Launched in 2012, the event has been held every year since then, operating on the basis of complete transparency. All documentation relating to the funds raised at each event from screenshots of totals raised, through the Lindex credit processing of US dollar amounts out of Second Life to donation receipts from the MBCF, are posted each year directly to the Rock Your Rack website.
SLurl and URL Details
- Rock Your Rack (Atria Isle, rated: Moderate)
- Rock Your Rack website




