Name Changes: $40 per change(?), some thoughts and a poll

Name Changes  – the ability for Premium members to change their first and last names, with the first name being free-form, and the last being selected from a list – is due to be launched around January / February 2020.

As has been previously announced, Name Changes will be offered for a US dollars fee, and there has been some speculation over the last couple of months as to the the size of that fee (one prominent rumour surfaced at some User Group meetings has claimed the fee will be US $20.00, for example – see here).

However, with the announcement of the Name Changes contest (see Name Changes Contest is Upon Us! from Linden Lab and my own blog post Linden Lab launches SL Name Changes contest), we now have a prominent indicator as to what the fee will likely be, and it comes to us via the contest rules:

5. PRIZE.

A. Description of Prizes. One free Last Names change (estimated value at US$39.99 plus $11.99 to represent the value of a month of Premium Membership) on an account of Winner’s choice.

B. Estimated Total Prize package value: US$51.98. Exact value dependent on account status.

(Emphasis mine.)

Of course, the fee still has yet to be finally confirmed, but it’s fairly safe to assume that it is likely to be the  $39.99¹ mentioned in the contest rules. This raises some interesting thoughts about the capability and its potential uptake.

On the one hand, a fee is to be expected, if for no other reason that that re-introduction of names changes has required extensive changes to many of the back-end systems and services that support Second Life (hence the time taken for the capability to be introduced). Also, given the impact of making a name change will have an extensive impact on those systems, the Lab needs to limit how frequently such changes might be made to avoid unintended impact.

There’s also the the fact that in order to meet demands from users for the Lab to reduce land tier (which they’ve tried to address over the last few years through the likes of the 2016 buy-down offer and the reductions to mainland (March 2018) and private region (June 2018) tier), there need to be ways in which the revenue can be made up (see Thoughts on Second Life fees, tier and revenue ) and Name Changes is one more option by which this might – in time – be achieved.

BUT … the potential for revenue generation needs to be balanced against the level of the fee: if it is set too high (and leaving aside the inevitable shouts about “gouging”, etc., from some quarters), then it could be self-defeating. Simply put: if users feel the fee is too high, they’re not going to run with it, particularly given Display Names will remain available. As such, there is something of a risk that Name Changes may take a good deal of time to recoup the costs of implementation – if it can.

There’s also the overall level of interest in the capability: while a lot of noise was made following the removal of last names in favour of “Resident”, the fact is that those who have been around long enough to have a last name (like myself) may well be so attached to it, so changing it may hold little interest. Even those partnering or with the “Resident” last name might prefer to stay with using Display Names rather than forking out for a Name Change.

Time will tell on both of these latter points – and there will likely be much debate on the fee as well as the capability in general. As such, I thought I’d try a straw poll of feedback on the subject from readers – make sure you vote in each box; once for interest, the other for the fee.

Update, December 28th: this poll is now closed.

Related Articles

  1. Note that Linden Lab has indicated the fee will be lower for Premium Plus once it has been launched. However, Premium Plus pricing has yet to be confirmed, and the option will not be launched until some time after the release of Name Changes.

Second Life: Name Changes contest launched

via and © Linden Lab

After reading this article, please also check: Name Changes: $40 per change(?), some thoughts and a poll.

As promised in a November 21st, 2019 blog post from the Lab (see: The Return of Last Names and Changes to Marketplace, Events & Premium), Linden Lab has launched a competition for users to suggest the first batch of Last Names for when the new service is launched in 2020. 

Once available, Names Changes means Premium members can change their First Name, Last Name, or both.

  • There will be a one-time fee applied per Name Change.
  • First names are entirely free-form, while Last Names will be selectable from a list (“old” Last Names will not be eligible for re-use).

It is in this last regard that the contest is being run, as noted, with the Lab commenting:

We want your help coming up with the first batch of Last Names! 

Three submissions per entry … From all of the suggestions, we’ll pick five (5), and those five lucky Residents will be able to change their names completely free of charge (or designate another account for the name change).

Again, previously-available Last Names (e.g. Pay, Voyager, Sideways, Starr, Young, Silverweb, and so on), cannot be suggested and will not form a part of the new Name Changes service. A complete list of previously last names is available here.

Please refer to Name Changes Contest is Upon Us! for further information, and note that entries must be made via the official contest form, and must be submitted before 15:00 SLT on January 6th, 2020. Full rules for the contest can be found here. These appear to suggest the cost of a name change will be US $40.00 – see section 5 Prize, of the rules.

You can also catch up on my coverage of Last Names here:

December 2019 Web User Group summary

© and ™ Linden Lab

The following notes are taken from my recording of the Web User Group (WUG) meeting, held on Wednesday, December 4th, 2019. These meetings are held monthly, with dates and details of the meetings available via the Web User Group wiki page.

When reading these notes, please keep in mind:

  • This is not intended as a chronological transcript of the meeting. Items are drawn together by topic, although they may have been discussed at different points in the meeting.
  • Similarly, and when included, any audio extracts appearing in these summaries are presented by topic heading, rather than any chronological order in which they may have been raised during the meeting (e.g. if “topic X” is mentioned early in a meeting and then again half-way through a meeting, the audio comments will be concatenated into a single audio extract for that topic).

Premium

Winter Promotion

  • As many have already seen, the winter Premium promotion is currently open through until the end of the month.
  • For the first time, the promotion applies to Annual plans (previously, any discount on Premium subscriptions have only applied to Monthly and Quarterly plans), with an offer of 10% off of the cost of the annual subscription (normally US $99) when an account is upgraded to Premium.
  • It is likely that, as with the mid-year Premium fee increase, there will be an opportunity for Premium users to pre-pay a further year’s annual premium membership “locked in” at the discounted price.

Other Premium Notes

  • There is no further news on Premium Plus or its benefits.
  • There are no plans at this point to add other levels of Premium either “above” or “below” the current Premium + benefits. This might change at some point in the more distant future.

Legacy Profiles Viewer

  • The Legacy profiles viewer has cleared the last issue blocking it from update, so a new version of the viewer should be appearing soon. This update will include the profile feed embedded in the viewer.
  • Once this viewer reaches release status, the web profiles are to be retired.
  • The removal of the web-based profiles means that things like the privacy settings (which only worked for the web anyway), will no longer be available. However (and if I was understanding Grumpity correctly), at some point the profile viewer will include the ability for a user to determine what information within their viewer profile is visible to others who view it.

Marketplace

  • Store De-listings:
    • The Lab is work to fix the issue of Marketplace stores being de-listed as a result of using banned keywords.
    • It was re-iterated that, for a number of reasons – including people attempting to game it – the banned keyword list will not be made public.
    • Instead, the Lab has been working to make the algorithm used to scan for keywords is being made “smarter”, so it more correctly identifies banned words, which will hopefully reduce the number of unlistings occurring. There is still more work to be done on on this.
  • Improvements to the Marketplace search (demo items, gachas, etc), is now “very, very close” to being ready for release.
  • BUG-9984 “blank folder names” (in inventory) is another issue that has been looked into a number of times, but again, the Lab has been unable to determine the cause. However, they will give it a further pass in an attempt to find a cause or provide a workaround.
  • Feature requests BUG-227919 “Marketplace Sales Function” and BUG-227072 “Ability to give specific marketplace customers discounts” are both being considered by the Lab (but no commitment at this point in time that they will be implemented or when).
  • Overall, the Lab feel that the last 12-18 months have seen significant improvements to the Marketplace when compared to prior years.

In Brief

  • The last blocker for an update to the legacy profile project viewer has been cleared, and an update to the viewer, which will include support for the profile feed within it, should be surfaced for users to test Soon™.
  • As noted in my November summary, user-to-user land auctions will remain on hold for the time being, as the Lab is focused on other web-based work.
  • BUG-11555 “Setting certain characters in Display Name results in DN changing twice within minutes and resulting DN changes to Korean.” is a long-standing issue, and while it has been looked at, the Lab has yet to work out how to fix it.

Second Life: Name Changes, Marketplace fees and events updates

With typical timing, I’m taking time off from the blog to enjoy an evening at the theatre (seeing Jonathan Pie, aka comedian Tom Walker, in case you’re interested!), when Linden Lab blogs about Name Changes, the updates to events I’ve mentioned in my Web User Group updates, and on Marketplace updates!

You can read the official post – The Return of Last Names and Changes to Marketplace, Events & Premiumin full on the Lab’s SL blog. However, here are the key points:

Name Changes

  • Linden Lab is working to make Name Changes “available by the end of January”.
  • As per my previous reporting on the subject, Name Changes will be an Premium (and Premium Plus – see below) benefit.
  • Changes will incur a fee (yet to be disclosed) which will be levied as a single transaction for “one or both of your first and last Names.”
  • Last names will be be list-selectable, and users can help LL curate the list.
  • Between December 16th, 2019 and January 6th, 2020, the Lab will hold a Last Name competition for SL users (Basic and Premium) to suggest suitable last names to add to the first list of names to be made available. Five will be selected, and those submitting them will be able to change their names completely free of charge. Details to follow in a later Lab blog post.

Note that in addition the to official blog post above, Linden Lab have also indicated that:

  • Those signing-up to Second Life will not be required to pick a last name, but will continue to have “resident” appended to their name until such time as the opt to go Premium or after they have completed the sign-up process, if they opt to go directly to Premium when setting up their account.
  • The fee applied to Name Changes will likely be in US dollars, and will be at a lower rate for Premium Plus (once available) than for Premium.

For further information on these latter points, please refer to:

Premium Plus

  • Again, as I’ve previously reported, there will be a new Premium membership subscription level, sitting above Premium.
  • This new subscription level is to be called “Premium Plus” (previously referred to by the Lab as “Elite”).

Again in addition to the official blog post:

  • Premium Plus will be made available on a monthly or annual subscription basis.
  • It will be made available some time after Name Changes have been made available.
  • Likely benefits will comprise a mix of “enhanced” Premium benefits and benefits exclusive to Premium Plus.

For further information on these latter three points, please refer to:

Events Updates

  • Events are being overhauled to present more functionality, such as the ability to set an alert on an event you want to attend, to follow your favourite events hosts, share event calendars, and more.
  • This work will include a new look for events (see the concept art below, courtesy of Linden Lab).
  • The updates will be accompanied by the introduction of event listing fees, at the rate of L$50 er event for Basic members, and L$10 per event for Premium members, who will – as a follow-up update to these initially changes – be able to schedule recurring events.
Concept design for the new Second Life events pages. Note the final version, when deployed, may differ to this. Credit: Linden Lab

For further information on this, please refer to:

Marketplace Fee Changes and Updates

As from Monday, December 2nd, 2019:

  • The Marketplace sales commission will increase to 10% of the item price.
    • This marks the first fee increase on the Marketplace in a decade.
    • It is seen as a means of off-setting the cost of on-going improvements and enhancements to the MP.
  • Marketplace Product Listing Enhancement fees will be reduced by 10%.

The blog post also points out further Marketplace enhancement that are close to being ready to be deployed, or are in development, including:

  • The ability to filter limited quantity and demo items (close to being ready for deployment).
  • Improved navigating shopping and order history for shoppers.
  • A means to prevent limited-quantity item redelivery for the Merchants.

Longer-term, the Lab is working on Mobile-friendly layouts for the Marketplace and planning both a complete facelift for the Marketplace and on a vendor system “that better connects in-world sales and tracking with Marketplace transactions”.

I’ll continue to report on all of the above as news surfaces on them via in-world meetings and / or official blog and forum posts.

October 2019 Web User Group: Name Changes and new Premium option

© and ™ Linden Lab

The following notes are taken from my recording of the Web User Group (WUG) meeting, held on Wednesday, October 2nd, 2019. These meetings are held monthly. Dates and details of the meetings can be obtained through the Web User Group wiki page.

When reading these notes, please keep in mind:

  • The topics below are ordered in their likely interest to users / depth of discussion at the meeting, with some comments drawn together from different points in the meeting. This is not intended as a chronological set of meeting notes.
  • Audio extracts are taken from my recording of the meeting, but have again been grouped by topic. In addition, the audio relating to Premium and “Elite” subscriptions may sound fractured tin tone, as it is a grouping of verbal replies to questions asked in local chat at the meeting.

Summary

The TL;DR summary (items expanded upon in the sections below):

  • On Monday, September 30th, the Lab issued a blog post update on the web team’s work, and this was referenced during the meeting (see also my coverage of the blog post – Lab blogs on the SL Web Team’s work, including “last names”). Similar blog posts will likely be released ahead of each monthly WUG meeting, to both remind users of the meeting and to act as an informal agenda.
  • Web services have been a major focus of transitioning Second Life services to the cloud.
  • Name Changes: are getting closer to release but are not imminent. The feature will be Premium only, fees have not been finalised.
  • Premium options: work is progressing with the new “super Premium” option, but this will not be ready until after Name Changes have been deployed. The new level is – at present – likely to be called “Elite”. It will cost more than the current Premium subscriptions.
  • Search is being worked on across all of the SL web properties, including the Marketplace – but no time frames as to when improvements might be deployed.

Cloud Transition

  • As noted in the Monday Sept. 30th blog post, many of the Lab’s web services have been transitioned to running on Amazon AWS cloud services.
  • Other services previously operated on a third-party basis have (and are) being moved in-house or decoupled to standalone status, in readiness to be transitioned to the cloud where possible.
  • All of this work has been achieved without any significant disruption to services or – more particularly – without users actually being aware the services had been moved.
  • Specific benefits of the moves made to date are:
    • Future changes, updates and responses to issues can be handled a lot faster.
    • Due to the nature of AWS services, LL have been able to achieve almost 100% up time in running those services that have been transitioned.

Name Changes

  • As previously noted, Name Changes involve users being able to select any first name, and a last name via a list.
  • The capability will be Premium only.
  • Name changes will be subject to fee (still TBA) per change.
    • The fee charged will be less for “Elite” accounts than for Premium (see below for more on “Elite” and Premium).
  • The rough window for deployment is between 1 and 3 months, with a margin of error of around two months.
    • There is still more work to be done on the back-end systems.
    • The actual viewer UI in which name changes are made has yet to be implemented.
  • As an aside (not mentioned in the meeting, but indicated elsewhere): new users signing-up to Second Life will still be given the default name of “Resident” – they will be able to change names should they upgrade to Premium, as with all Basic account users.

New Premium Subscription

  • The idea of having additional levels of Premium subscription was first publicly mentioned in detail in 2018. See:
  • Since that time, it has been decided to just have a single additional Premium level, sitting “above” the current Premium level.
    • However, the new system is being structured such that if there is a need / opportunity for further subscription levels, they can be added in the future.
  • Currently the proposed name for the new subscription level is “Elite” – but this may still change.
    • There will be clear differentiators between Premium and “Elite”, including, as noted above, a lower fee applied to “Elite” users when changing their name.
    • There will be no requirement for merchants to have to upgrade to “Elite”, although some of the benefits of “Elite” might apply to Merchants.
  • Subscription rates:
    • Premium subscription rates will not change.
    • “Elite” upgrades will be offered on a monthly / annual basis.
    • As per my article Lab opts to temporarily continue Quarterly Premium plan for new sign-ups, relating to the Premium subscription fee changes announced earlier in 2019:
      • Quarterly subscriptions will be discontinued for those upgrading to Premium / Elite when the latter is launched.
      • However, quarterly payments will continue to be honoured for users already on the Premium quarterly payment plan.
    • Fees for “Elite” to be revealed when launched, but obviously, they will be higher than the current Premium rates.
    • Premium members upgrading to “Elite” will pay the difference between their current Premium fee and the “Elite” fee to which they decide to upgrade, and there may be a prorate option for qualifying users when upgrading.
  • “Elite” subscriptions will not be ready for introduction until at least a month after the deployment of Name Changes.

Profile Changes

  • The discontinuing of web profiles was first publicly raised in February 2019 (see: 2019 SL User Groups 7/3: TPV Developer Meeting), when it was indicated profile information would be moving back into the viewer.
  • One of the reasons for this change appears to be related to the transitioning services to the cloud as much as with the pain of provisioning the web-based profiles.
  • An initial Legacy Profile project viewer appeared in June (see: SL Legacy Profiles project viewer).
  • The Legacy Profile viewer will be updated over time, with one of the updates to come being a new tab to profile feeds, allowing users to see people’s feed updates through the viewer.
    • TPVs will still be able to use the option to point to profile feeds on the web, if they prefer.
  • It is hoped that the Legacy Profiles viewer will move to release candidate status Soon™ and promoted to release status “really soon after that”.
The new Legacy Profiles Project viewer replaces the current web-based profile panel (left), with an “old-style” profile floater panel (right)

In Brief

Web Services Release Notes

  • The web team is working “really hard” to implement formal release notes for updates to the various SL web services.
  • These will likely be in a similar format to the revamped server and viewer release notes, which can be reached via the recently implemented web-based Release Notes home page.
  • There is currently no date as to when this will be surfaced, but there are “a couple” web engineers working on this (when not working on more user-facing projects).

Marketplace, Search, Events

  • In-world purchase notifications for store owners:
    • As per my article on this, this system will be opt-in, initially on an entire store basis. It might be extended to individual items in the future, if feasible / if there is a demand for this.
    • The notification will provide details on item purchased, amount received and who made the purchase.
When released, the in-world purchase notifications option will appear in a re-named settings page (e-mail notifications)
  • Work is proceeding on Marketplace improvements beyond those mentioned, but LL is not yet in a position to state what the next updates for deployment might be.
  • Search is being worked on right across the SL web properties. This is liable to see improved filtering of searches and (particularly useful for Marketplace searches) the use of exclusions.
  • Work is proceeding with the overhaul of the events system. This comprises short-term updates that are being carried out alongside a much larger, long-term project to completely overhaul the events system.

Related Links

Second Life: the Web Team’s work and “last names”

Early on October 1st, 2019, Linden Lab blogged a update on the work of the Second Life web team and to act as a reminder of the monthly Second Life Web User Group meeting.

The update – Web User Group And Updates! – provides insight into some of the major areas of work the Lab’s SL web team are involved in. The most visible element of this work – possibly the most visible of all of LL’s web services – is the Marketplace (MP). However, the team are involved in all aspects of Linden Lab’s Second Life web properties and services – and this includes the work to move them to AWS cloud services and preparing the ground from the re-implementation of Last Names.

To take the updates given in the official blog post in reverse order:

SL Marketplace

In terms of the Marketplace, the blog post offers a round-up of recent Marketplace changes – notably the introduction of MP Store Manager functionality (see: SL Marketplace: store managers introduced), that is currently being further refined based on feedback from store holders.

In addition, the post indicates a couple of capabilities referenced by Reed Linden, the Product Manager responsible for the Lab’s Second Life web infrastructure mentioned during his appearance on Lab Gab (see: Lab Gab episode 2 with Reed Linden – a summary). These are:

  • In-world purchase notifications: an opt-in system allowing store owners to receive a viewer notification of purchases made through their Marketplace stores.
  • The gifts received listing – allowing users to see the gifts they have received, who sold it, a link to their store, who purchased / sent it, and any accompanying message. Also included is an option to have the item to be redelivered.
Received Gifts (MP → Account Name → My Account Page → Received Gifts) allows users to review details of the gifts they have received, together with the ability (if applicable) to have a gift redelivered (arrowed). Click to enlarge, if required.

Cloud Migration

The work in migrating Second Life services to the cloud is continuing – but as I’ve noted in other reports on this, it is a long-term project; there are a lot of services that need to be translated from operations within the Lab’s dedicated co-location facilities to provisioning via the cloud well before LL reach the point of attempting to transition simulator servers.

Much of the work in moving these back-end services is being carried out by the web team, with the blog post noting multiple web services are now operated through the cloud while others are either being moved from third-party vendors to an in-house implementation or decoupled from their previous dependencies into stand-alone services ready to be migrated to the cloud.

Even so, as Oz and April Linden have indicated recently, there is still some way to go, and the Lab approaching this work from the perspective of not saying too much about which services have been moved, to avoid user reports of issues being swamped by subjective beliefs that problems “must” be the result of X or Y being transitioned or changed.

Names Changes (aka “Last Names”)

The term “last names” really is something of a misnomer for this project, given it offers users the freedom to choose (and change) any first name, and to select (and change) a last name using pre-defined (and routinely updated) lists of names.  Hence why the Lab’s blog post refers to thework as Name Changes

Within the Lab’s blog post, the following comment on the status of the project is offered:

We’re extremely pleased to say that in the last month we’ve made significant progress in laying the foundations for the long-awaited Name Changes feature.  All of our teams have been working hard on preparing the grid and all of our systems to accommodate account name changes, both first and last. We’re not quite ready to release all the details yet, but suffice to say that if you’ve ever wanted to change up your account name for whatever reason (and we know you have!) STAY TUNED.

This would appear to imply the project may be approaching the point where LL are ready to deploy it. In the meantime, those wishing to catch up on the Name Changes project can do so via these links:

Web User Group

The monthly Web User Group (WUG) meetings allow users to meet with members of the Second Life Web Team to discuss the various SL web properties and services, learn about projects related to them, ask questions, etc. The meetings are a combination of the Voice and text (you’ll generally need Voice to hear responses from the Web Team representatives – questions and comments can be made in local chat if preferred).

As noted in the official blog post, the next WUG meeting is on Wednesday, October 2nd, 2019 at 14:00 SLT. The meetings are held at Alexa Linden’s barn in SL, and the agenda, if set, is available on the WUG wiki page.

Note: you can also find out about all of the in-world user group meetings via the sidebar on the right of this blog and scrolling down to SL User Groups – hover the mouse over the links for quick information on each of them, or click the link to go to the relevant wiki page.