Adult Swim special streaming event in Second Life

via Adult Swim

In what has to be the most curious event to reach Second Life is a while, Linden Lab has teamed up with Adult Swim, the American adult-oriented night-time programming block of the children’s basic cable network Cartoon Network to stream four episodes of The Shivering Truth at a special in-world event.

For those not familiar with it, The Shivering Truth is a stop-motion animated surrealist anthology sketch comedy television series, featuring the voice talents of creator Vernon Chatman, together with cast members such as Janeane Garofalo, Trey Parker, Michael Cera, Jonah Hill, Zack Pearlman, Maria Bamford, Conner O’Malley, David Cross, Martha Plimpton, and Peter Serafinowicz.

The Second Life event will take place on Friday, May 8th, 2020, starting at 16:00 SLT. It is to comprise two episodes from the first season of The Shivering Truth, followed by two episodes from the show’s second season, which will start airing in the United States on Sunday, May 10th, 2020.

The in-world streaming will take place in-world at a special location created for the event, with the Lab noting:

During the event, you can chat with fellow fans of the show and other special guests as you experience the show together for the first time in the virtual world. Free limited-edition virtual gifts and mementos will also be distributed during and after the show — just look for the “Free Gifts” kiosk near the front entrance.

Exclusive Adult Swim Second Life Event, Linden Lab, May 5th, 2020

The showing is open to anyone to attend – details below – however, those attending will need to be running the special CEF (Chrome embedded Framework) viewer issued as a release candidate on Thursday, April 30th. This viewer will help with streaming content on more sites in general, with the Lab further noting:

The event also marks the first media partnership utilising the new limited-release Second Life Viewer, which enables content creators and entertainment companies to broadcast live video events to virtual world audiences. In the future, you may see several new forms of entertainment including movie and TV premiers, live concerts, and artist/fan meet-and-greets. We’re very excited to partner with Adult Swim for the début of this new feature, which we plan to integrate into the main Second Life Viewer release in the coming weeks.

Exclusive Adult Swim Second Life Event, Linden Lab, May 5th, 2020

Those wishing to be a part of the event can do so as follows (again, as per the Lab’s blog post):

  • Download the CEF RC viewer and install it ahead of the event. Note that other viewers will not  be compatible with the live stream during the screening event.
  • On the day of the event, this link can be used to teleport to the venue from 15:30 SLT. Early attendance is recommended, as seating is extremely limited.

For those unable to make the premier, the programme will be repeated hourly through until 21:00 SLT on Friday, May 8th.

To help promote the event and steer non-SL users to the in-world venue, the Lab has launched a special Second Life landing page focused on it, and which provides further information on the event and the sneak peek video of the venue, embedded at the end of this article.

The banner for the Second Life landing page created for The Shivering Truth event

The choice of Adult Swim to premier a new service / option that is clearly intended to appeal to an audience of potential interested partners from outside Second Life is an interesting one.

Certainly, similar events held in Sansar (notably around the Star Trek franchise, which have seen cast members from the various Trek incarnations, as well as writers and other backstage crew, mixing it with users and fans at meet-and-greet / QA sessions, proved to be an popular means of drawing people into that platform – if not necessarily retaining them as engaged users. So it will be interesting to see who else the Lab has lined up for such events / streaming activities like this is the future, and what the response is among SL users and non-users alike.

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