Writing in Singularity Hub, the on-line publication of Singularity University, Aaron Frank, principal faculty at the university lecturing on augmented and virtual reality, offers an interesting piece that covers both Second Life and Sansar.
New Virtual World Sansar is Ready to Pick Up Where Second Life Left Off, which appeared on Friday, June 23rd, may have another slightly misleading title (see Sansar: thoughts around Kotaku’s hands-on), starts with a look back to May 2006, when the story of Anshe Chung’s rise to millionaire status marked her appearance on the cover of Bloomberg Businessweek. The event marked the start of SL’s broader rise in the consciousness of the media (and the general public), and Mr. Franks quickly runs through what followed, culminating in the so-called “failure” (i.e. writing-off by the media) of Second Life – before pointing out that for a “failed” venture, it is still here and still generating an economic throughput sufficient enough for some users (land owners in particular) to draw down a collective US $60 million in income from the platform in 2016.
True enough, nothing new here for those of us familiar with Second Life, and the Lab’s popular talking-points for the platform. These include referencing SL’s 2016 “GDP” of half a billion dollars, references to the use of the platform by Texas A&M University, which are again doubtless familiar to many SL users. But as well-trod as these point might be, it’s still good to see another writer willing to look openly at the platform within feeling the need to rub against the “seedier” (as others might wont to have it) side of Second Life.
After his look at Second Life, Mr. Frank takes a dive into Sansar – carefully noting it is the Lab’s new venture while avoiding any reference to it being in any way a “replacement” – because, as we’ve established elsewhere, it isn’t.
Here we’re again treated to a run through familiar territory: the description of spaces visited, the nod towards emerging mechanics on the platform (bouncing and throwing basketballs), the fidelity of the rendering, the spatial sound, etc. Before moving to equally familiar statements about the core differentiator between Sansar and SL (other than the former’s “built for VR” aspect) – the underpinning revenue generation model, before touching on the familiar analogies between Sansar and WordPress.
But within the familiar there are a couple of points worth noting, and which may have been missed along the way, despite being mentioned elsewhere. The first is the re-affirmation that Sansar spaces could be as big as four kilometres on a side – the equivalent of 16 SL regions by 16 SL regions. While this has previously been intimated, it still seems to be something that is missed in some quarters, so seeing it referenced again here in no bad thing.
The other element is the confirmation that scenes can be interconnected. This is something that has again been stated by the Lab in the past, but is also something that may have been missed in SL circles – a certain amount of the negativity towards Sansar has been the idea that spaces within it are all “standalone”.
Obviously, “interconnected” does not mean Sansar spaces are in any way contiguous with one another as Mainland and places like Blake Sea in Second Life are. However, it does suggest the ability to at least hop from one Sansar experience to another in a similar manner to teleporting in Second Life. In this, it’s also interesting to note that Ebbe Altberg himself first referred to teleporting between Sansar spaces in an interview a year ago, and it’s interesting to note Cecilia D’Anastasio referred to teleporting between Sansar scenes in her piece for Kotaku (linked to earlier in this article). Of course, this could mean going via the Sansar Atlas, which we’ve already seen – but “teleporting” does seem to suggest a more direct route than leaping via a directory of spaces.
Also noted in the article is something I’ve touched on before – that “creator” in Sansar has a wider meaning than we’re accustomed to seeing in Second Life. In the latter, “creator” is pretty much focused on those who ho design and make the goods we use to dress our avatars and furnish our land; it not a terms closely linked with those who obtain land in SL and design environments using the goods they have purchased from creators. Within “Sansar” the term clearly applies to both in equal measure, which also offers a broader scope for the idea of “democratising content creation” (after all, a region, even if designed using good purchased from others is as much a part of SL’s content as the goods themselves).
Towards the end of the article, there is a discussion on the cultural changes technology has brought about , with Mr. Franks notes with this that, “Society has become native to virtual living.”
And we have; the creative freedoms we have today to socialise across geographic boundaries, to share out thoughts through blogging, our images via photo sharing, our lives through video – and to combine all three – really didn’t exist on the scale we see today when Second Life started out. But that doesn’t mean that the world at large is ready to leap into Sansar (or any similar platform), be it with or without VR hardware, simply to carry on / do more of the things people are already doing through other means. As such, Sansar could – in terms of the general populace and acceptance / use – face as big a mountain to climb as Second Life did.
But then, if Sansar lays claim to enough of those market verticals where it appears to have clear potential, and can leverage revenue from them, Sansar need not actually need to go “mass market” in the manner once envisioned for Second Life in order to be a success; it could do very nicely as a lead player in a variety of market niches.