SU2C raises over L$3 million in Second Life

logo-2From September 12th through September 27th 2015, live performers, DJs, entertainers and venues from across Second Life came together for two weeks of music and entertainment to raise money for Stand Up 2 Cancer’s world-wide activities in funding practical cancer research and treatment.

Organised by the incredible Still Braveheart, Stand Up 2 Cancer in Second Life 2015 brought together over 150 entertainers across more than forty venues during the two weeks of the event, and the total amount raised in-world has now been tabulated – and it is impressive:

L$3,040,393

That’s around US $11,784.47. As per SU2C in Second Life’s stated aim, the money raised will be divided equally between SU2C’s work in Canada, the United Kingdom and the United States.

“I watched so many of you put aside everything to come together and make this so successful,” Still states in her blog.

“We did something this year that no one else has done before (at least to my knowledge)….we said global and we did global As Stand Up To Cancer grows so will we.  Many that have refused to do other things came out and worked with us on this. Commenting on the two weeks to me, she added, “thank you to each and everyone that came out to an event, for together we truly made a difference.”

Stand up 2 Cancer 2015; Siobhan Muintir, September 2015, on Flickr Myst and Mew with Paris Cloyd at the Lemonrock Cafe for SU2C in SL – photo by Siobhan Muintir

In addition to being able to make donations in-world, those in the USA and UK also had the option to donate directly to SU2C’s work in those countries to the SU2C in SL Team Pages – and these amounts have yet to be included in the above total. Doubtless, Still will announce those figures as soon as they are available.

In the meantime, the full transaction report for in-world receipts of donations received through the kiosks and boards placed at the participating venues is available,  although as Still notes, it may be liable to additional revision and tidying-up.

Congratulations to Still and all who were involved in SU2C 2015, whether assisting in the organisation, or as venue owners, performers or supporters. And here’s to 2016!

About SU2C

Stand Up 2 Cancer provides an innovative  approach to ending cancer, which puts funds directly where they are needed: into leading-edge cancer research and treatment, and undertaking aggressive research programmes through what is called Translational Research. 100% of all donations made through SU2C goes directly into funding this work, none is lost to “administrative costs” or put aside for CEO or executive salaries, etc.

Such is the success of this approach that as of 2014, and in the USA alone, SU2C has raised over $261 million in seven years. This money has all be used in directly supporting 141 clinical trials of possible cancer treatments, involving 750 scientists and 5,000 cancer patients, and which have spanned 112 US institutions.

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