The American Cancer Society (ACS) has announced that the 2019 Strides Campaigns raised US $13,633 to help those dealing with breast cancer and in the search for a cure.
The total marks an impressive US $5,000 increase over the total raised in 2018. This year, ACS ran two flagship events for Making Strides, the Out Shop Cancer campaign that ran right throughout the month of October and involved stores and creators right across the grid, and the Pink Power Fest, which was kicked-off by the Strides Walk-a-thon on Saturday, October 19th and ran through until Saturday October 26th, 2019.
In addition, individuals and groups across Second Life were encouraged to organise their own events in support of Making Strides, with the top Strides Campaigns raising over $2,500 including Camping for A Cure & Bikers for BOObies.
The official announcement provides a further breakdown of campaigns and amounts raised, with the organisers offering warmth thanks to all who took part, either in the events themselves or in helping to organise them.
Commenting on the success of the season, an overjoyed Stingray Raymaker, Director of ACS in SL, said:
We were confident that this would inspire people who wanted to fight breast cancer in their own way, and the community certainly stepped up. We appreciate everyone who took part in this year’s campaign, and after looking at the data, we are really excited about what the future holds.
All funds raised through Strides Campaigns in Second Life are used by the American Cancer Society to contribute to our life-saving breast cancer research and breast cancer patient services.
Congratulations to all involved on achieving such a worthwhile result!
Are you interested in becoming a volunteer for the American Cancer Society in Second Life, and help their global efforts in helping cancer patients, their families and in seeking cures for cancer? Then please contact Stingray9798 Raymaker in-world or e-mail jeffrey.montegut-at-cancer.org.
The 2019 SL Christmas Expo in support of the American Cancer Society via Relay for Life of Second Life will take place from Thursday, December 5th through Sunday, December 15th, 2019 with the theme of Believe in the Magic of Christmas, and the doors have opened for merchant registrations and sponsorship.
The aim of this year’s event is to raise $20,000 toward the American Cancer Society VR Headset programme for kids receiving cancer treatment.
Over the past few days / weeks the organisers have put out a number of calls for interested parties to sign-up to the event.
In particular, the organisers are seeking DJs, hosts and stage managers to help with the event’s entertainment programme, and for bloggers interested in cover the event. A call has also gone out to breedable auction houses interested in participating in the Xmas Expo.
DJs / Broadcasters, Hosts and Stage Managers
The event is looking to offer as much non-stop entertainment throughout the Expo, but in order to do so they need DJs and broadcasters willing to provide that entertainment, and hosts and stage managers to help with running the entertainment activities.
DJs / Broadcasters are asked to fill out the DJ application form, and note the following guidelines:
Performances cannot be adult in nature – this includes behaviour, music, objects, avatars, sets, or props etc. However, performances do not have to have a Christmas / holiday theme.
Tip jars are not permitted, as this is a charity event, and RFL of SL donation kiosks will be available in the performance areas.
All performers will be supplied with a note card listing key points and sponsors to be mentioned during their sets, and are asked to mention at least one during their set – although they may mention more.
Stage Managers will be asked to oversee event hosts (including ensuring entertainment notices have been posted), ensure proper streams are set and performers are at the correct locations.
Hosts will be asked to offer assistance to attendees when required and engage with attendees (welcome them, etc.), share information about the event and mission of the Expo and send group notices on the events they are host are sent out.
The SL Christmas Expo welcomes all bloggers to participate and share the holiday magic, promote the event and the activities at the event and encourage attendance. Full details on opportunities for blogging, expectations and requirements can be found on the SL Christmas Expo Blogger application form.
Breedable Auctions at the Expo
All Breedable Creators and Auction Houses are encouraged to show their support for The American Cancer Society by holding one or more auctions at the SL Christmas Expo. This auction will be promoted as being sponsored by the creator or auction house running it, and should involve a minimum of 15 breedables being auctioned.
Space will be provided at the Expo, and auctions will be promoted via the SL Christmas Expo web page and social media in addition to any advertising run by the creator / auction house through their own channels / groups.
Creators / auctions houses will be responsible for organising and running their auctions, and all proceeds must go to RFL of SL.
Making Strides Against Breast Cancer has, for the last several years, been a signature event for the American Cancer Society and Relay for Life of Second Life, focused on – as the name implies – the issue of breast cancer.
Around 1.6 million women and men are diagnosed with breast cancer very year, which equates to around 270,000 new cases of invasive breast cancer per year in the United States and around 55,000 in the UK alone. It’s a cause I’ve always supported throughout my time in Second Life, although I will admit it was something brought a lot closer to home for me when I was diagnosed with DCIS – ductal carcinoma in situ, a form of non-invasive breast cancer. I was fortunate enough to be diagnosed early – but many around the world are not so fortunate, and breast cancer remains the second largest (by diagnosis) form of cancer to impact people world-wide; hence to focus of Makes Strides.
In keeping with the changes made in 2018 to Making Strides fund-raising in Second Life, this year will see two major events take place to raise funds to help with the detection, treatment and, ultimately, prevention of breast cancer world-wide: the Out Shop Cancer event and the Making Strides Walk-a-Thon.
ACS has recently put out a final call for merchants to join the Out Shop Cancer event, as well a call for participants in the 2019 Walk-a-Thon, which this year forms a part of the Pink Power Fest; details of both can be found below for those interested in participating in either event.
Out Shop Cancer
Dates: throughout October 2019.
SLurl: all across the grid – HUD based.
This is a grid-wide shopping event starting on October 1st, 2019 and ending on October 31st. Merchants are being asked to support it by designating specific items that will be sold either in their in-world stores or on the Second Life Marketplace store (or both) as a fund-raiser for the American Cancer Society’s breast cancer programmes and services.
When the event opens, shoppers will be able to obtain a special HUD enabling them to teleport to participating stores in world and find items on the Marketplace and make purchases, with the funds going to RFL of SL / ACS.
In 2018, 40 merchants participated in the event, and this year ACS is hoping to see 50 or more join in.
Because breast cancer is the 2nd most diagnosed cancer, and because Second Life gives us the opportunity to explore so many different forms of expression, we are planning a shopping experience that will offer something to as many types of avatars as possible. This means that we need a cross-section of designers and creators to represent fashion, hair, accessories, skins/shapes, A/Os, recreation, art, and anything else that would interest men, women, children, and non-human avatars in Second Life.
– Sandie Slate, ACS Event Lead for Make Strides Out Shop Cancer
Merchants willing to take part should follow the links below:
The Pink Power Fest and Making Strides Walk-a-Thon
Dates: Saturday, October 19th through Saturday, October 26th, 2019.
This year’s Make Strides Walk-a-Thon will be the kick-off event for the 2019 Pink Power Fest, it will run from 10:00 through 18:00 on Saturday, October 19th.
Walkers are invited to join in throughout the 10 hours of the event and participate for as long as they can, walking the track and raising money from their donors for each lap they complete – tool will be provided to track their progress, allowing them to collect the pledges of supporters. Laps will be accompanied by music throughout, adding to the festive air.
If you would like to participate in the walk and obtain pledges from your SL friends and family who are willing to support you, please follow the links below:
In addition, the Pink Power Fest will feature daily events including live music and entertainment from singers, tribute bands and DJs gathering for the festival from across the grid. There will also be raffles, gachas, and vendors, with all donations & proceeds going to the American Cancer Society and the work in treating and preventing breast cancer. On Saturday, October 26th, the Fest will close with the Harvest of Hope Gala, honouring all Survivors & Caregivers, and remember those we have lost. I hope to have more information on the specifics of all of these events and activities in due course.
Hosting your Own Breast Cancer Event
This year, ACS is also inviting SL residents to host their own October event to support Making Strides, with a September 18th ACS announcement noting:
If you would like to plan your own breast cancer fundraiser, you’re encouraged to work within your community or group in Second Life to organize your own Strides Campaign. Make sure to let the American Cancer Society know about it by completing the ACS Calendar Event Submission Form so we can share it with others.
All Strides Campaigns must use the official Strides fundraising tools that are provided by the American Cancer Society. Fundraising campaigns may include events, hunts, shows, sales, or simply putting out a donation kiosk at your club or store throughout the month of October.
It’s a weekend of Peace Love and Hope and great music as the 6th annual RelayStock continues over Saturday May 18th and Sunday May 19th, 2019.
Paying homage to Woodstock, hosted by the Relay Rockers and sponsored by X-City games, the event features live and DJ entertainment, dancing, vendors and the opportunity to help raise money for RFL of SL.
The event is focused on RFL team camp sites all located around a 60s style festival stage. The camp sites, mixed between iconic VW camper wagons and tents, are occupied by RFL Relay teams who present kiosks and fund-raising vendors, while the event stage plays hosts to the performers and the ever-popular Celebrate Remember Fight Back (CRFB) Top DJ Competition Top DJ Competition.
The Rockers have been fortunate to have participants from many teams in our CRFB Event. RelayStock is our way of saying thank you for the huge support across the grid for our event. It affords every team the opportunity to share in a super fund raising event.
– Relay Rockers Co-Captain Arizona Ballinger
The event is open to all residents of Second Life. In addition,, when visiting, you’ll also be able to Bid a Linden Bald, which this year see five teams for Linden Lab participating – see 2019 Bid a Linden Bald for RFL of SL for more.
The event’s activities line up as follows all times SLT):
Saturday May 18th:
10:30: DJ Ray02 Little Inspired Dream Walkers.
12:00 noon: DJ Dolleyes Barbosa Too Tough To Die.
15:00: Todd Rumsford – LIVE – Cure Chasers.
16:00: Keeba & The Tiny Maniacs – LIVE – Relay Rockers.
17:00: The Core Four – Cancer Gets Stung.
18:30pm: DJ Heath Harmony Of Hope.
20:00pm: DJ Kayla Roos With A Dream.
Sunday May 19th:
11:00: Holocluck Henly ACTS.
12:30: DJ Escape.
14:00: CRFB FINALIST #2.
15:30: CRFB FINALIST #1.
17:00: CRFB AWARD CEREMONY.
17:15: Trader Whiplash – Cure Chasers, The River Of Life & Roos With A Dream Teams.
So, let the age of Aquarius enter your life this weekend, don your kaftan (and galoshes!), put flowers in your hair and head on over to RelayStock for get music, great dancing, great fun – and all in a good cause!
Some 1.7 million women – and men – were diagnosed with breast cancer in 2012, the most recent year for which detailed statistics are available. It is currently believed that the figure remains around the 1.6 million mark world-wide, which equates to around 270,000 new cases of invasive breast cancer per year in the United States and around 55,000 in the UK alone.
Making Strides Against Breast Cancer is a signature event by the American Cancer Society to raise awareness of, and funds to counter / treat breast cancer, and it is marked in Second Life very October with the Making Strides Against Breast Cancer (MSABC) Across Second Life event.
For 2018, MSABC Across Second Life will be holding an expanded season of events through October, a couple of which I’ve previously blogged about, and on which ACS and the MSABC team issued more information on Friday, September 7th, 2018.
In all five events are planned for the month, offering a broad range of options by which Second Life users can donate money that will expressly go into the work involved in treating and researching breast cancer and its causes. Full details of the events can be found on the MSABC Across Second Life website, and I’ve summarised the key points below.
Photos For A Cure
Dates: now through until Sunday, September 30th, 2018.
Theme: The Rat Pack
Sponsor: SKYY Games
Photographers across Second Life are invited to share their artistic talents by submitting a photo that they feel best reflects the Photos For A Cure theme to the MSABC Across Second Life Flickr group. A prize pool of L$22,500 is available for the photos judged as best reflecting the theme. For contest rules and details, visit the Photos For A Cure on the Making Strides website.
Out-Shop Breast Cancer
Dates: Monday, October 1st through Wednesday October 31st, 2018.
SLurl: all across the grid – HUD based.
Get your shopping HUD at the American Cancer Society Island, then visit the variety of stores who have committed to Making Strides Against Breast Cancer. The more you buy, the greater the funds raised for MSABC.
Parade of Homes
Dates: Monday, October 1st through Wednesday October 31st, 2018.
SLurl: all across the grid – HUD based.
Collect a Parade of Homes HUD from the American Cancer Society Island and use it to hop to the participating designs and discover your dream home for Second Life. This is a perfect opportunity to discover some of the great home designers in Second Life, get your new home, and fight breast cancer – all at the same time.
The parade of homes will conclude with a special live auction for a L$90,000 dream home, donated by Slash Hansome, owner of AXL pro – check the MSABC website for details in October!
Making Strides Against Breast Cancer Walk-A-Thon
Date: Saturday, October 20th, 2018.
Registration opens: Saturday, September 15th, 2018 (walkers); Sunday, September 16th, 2018 (sponsors).
Get your walking shoes ready and join other walkers at the 2018 Strides Walk track. The Walk-a-Thon will take place between 10:00 to 18:00, with walkers invited to join in throughout for as long as they can. Music will be provided throughout the event, and there will likely be an after-walk party.
Walkers will be provided with tools to track the number of laps they complete around the track, allowing them to collect pledges from their supporters. Awards will be presented for Top fund-raiser, most laps completed, most sponsors (pledges), and Overall Top Walker.
The annual gala event will celebrate breast cancer patients, survivors, and pay homage to loved ones that are no longer with us. This is a chance to meet new people, reconnect with old friends, and share stories with others about your personal connection to breast cancer. This is a formal attire event with special live performances. Donations are encouraged throughout the event.
Meet the Challenge
In 2017, the Making Strides campaign raised over US $10,000 for the American Cancer Society. For 2018, the MSABC team would like to beat that total – so why not be a part of the efforts by taking part in one or more of these events throughout October?
About Making Strides Against Breast Cancer
Making Strides Against Breast Cancer or MSABC is the largest network of breast cancer awareness events in the United States, uniting more than 300 communities across the country. Every breast cancer walk run during the MSABC’s season is seen as an incredible and inspiring opportunity to honour those who have battled breast cancer, raise awareness on how the risk of breast cancer can be reduced, and to raise money to help the American Cancer Society fight the disease with research, information, services and access to mammograms for women who need them.
Following the open house meetings with volunteers on Wednesday, September 5th, the RFL of SL organisers announced that from 2019, the fund-raising season in Second Life will be shifting dates somewhat.
The revised dates will see the season commence in mid-February and run for 16 weeks, culminating in an Event Weekend in June of each year.
This means that for 2019, the season will commence at 10:00am, on Saturday, February 16th, 2019, and will run through until the weekend of Saturday, June 8th, 2018, and the RFL of SL signature 24-hour event.
Prior to the open house meetings, it has been put forward that the season’s primary event – the Relay Weekend – should be moved from July of each year, which is seen as being a period when Second Life tends to be quieter that usual, due to many in the northern hemisphere being on vacation or enjoying summer breaks, etc., to earlier in the year. May was initially suggested, as this is the month in which the American Cancer Society holds it’s signature global fund-raising event.
While the May suggestion for the final event of the season is not going ahead, the revised dates for the season mark a significant change for RFL of SL’s signature weekend, with Stingray Raymaker, Director of the American Cancer Society’s activities in Second Life, noting:
This will be the first time in the history of the event that it will be held in June … Our volunteers all had an opportunity to weigh in on this decision and the overwhelming feedback was in favour of holding Relay For Life of Second Life in June because it will allow our season to start earlier, when more residents are logged in and active.
The June date also allows for more of a break period between the RFL of SL signature event and the “mega” events such as Fantasy Faire, which takes place in March / April and the Sci Fi convention, which occurs in April / May, than would have been the case had it been moved to May as had originally been suggested.
More details on the activities taking place during the RFL of SL 2019 season will be posted via the official RFL of SL website, and I’ll continue to provide notifications and review through these pages.
Relay For Life fund-raising helps the American Cancer Society to provide access to support, information, resources, and services to cancer patients, survivors, and caregivers in Second Life. Every resident, group, merchant, and community in Second Life is welcome and encouraged to get involved in the grid’s largest and most impactful campaign to fight cancer.
Those wishing to receive updates and event information are invited to join RFL of SL’s in-world group, or join the RFL of SL Scribo board at the American Cancer Society headquarters.