A look at the Second Life Learning Centres for newcomers

The Mobile Learning Centre: general information boards

Back in June 2026, I wrote a piece on the Mobile Learning Centre, a Linden Lab created experience geared towards incoming users accessing Second Life via the Second Life Mobile app (and those existing users who are new to SL Mobile) gain familiarly with using the app and finding out more about Second life as a whole.

As there is also a broadly similar experience for new users coming into Second Life using the Desktop, I thought it only fair that I revise / replace the original piece with one covering both. Hence this new article.

The Mobile Learning Centre is one of the SL Mobile Experiences seen when logging-in to the App, and accessed by tapping the GO button.

Like most tutorial experiences current and past, the Learning Centres take a familiar route of guiding users through a series of lessons.

However, and unlike many past tutorials of this nature, these avoid trying to cover everything some might regard as “essential”, these Learning Centres focus on the absolute basics in getting started: moving, jumping, chatting, sitting, standing, teleporting. This allows them to be useful without being overwhelming because of the volume of information a new user is being asked to digest in a single pass.

As a brief overview, both experiences:

  • Present the same lessons, information and challenges in the same environment, in a manner consistent with whether the user is using the Desktop viewer or SL Mobile.
  • Take the form of a space station, with learn-by-doing lessons progressing through a number of rooms to which the user gains access by “collecting” (walk through) large stars, whilst including a “side quest” in which the user “helps” the captain of the space station.
  • Have teleport portals and boards to places like the Welcome Hub and other new user experiences to help the user increase their engagement with the platform and learn more.
  • Control additional options and challenges, offering opportunities for entertainment whilst learning.

The stars to be “collected” are colour-coded to the the rooms to which they are required in order to gain access, and form a core part of the lessons being provided in each of the learning rooms. The number of stars required to access a room is presented on the door to that room.

The arrival point for both experiences comprises informational boards on most of the above – collecting stars, the side quest, etc. Together with the first elements of the tutorial signage.

These tutorial graphics are simple, direct and easy to follow. They’ve been specifically designed to communicate necessary information without relying heavily on text, thus avoiding complications of translation, localisation, etc. They are also obviously application focused: users at the SL Mobile Learning Centre will see graphics specific to the Mobile app, and those at the Desktop Learning Centre will see graphics specific to the Desktop viewer.

Learning Centres: movement tutorial graphics for SL Mobile (left) and Desktop (right)

This does mean that in places, the Desktop Learning Centre does have more such graphics than the Mobile Learning Centre, but this is to be expected because of things like the different modes of control available in the Desktop viewer. This can be seen at the arrival point of the Desktop Learning Centre, which includes graphics on text chat range and camera manipulation (the former included not only because it is essential to understanding text chat but also because it was found new users often ask a question of a mentor within places like the Welcome Hub – and then walk out of range before a reply could be provided).

From the arrival point, and after walking through two yellow stars, users can progress down a ramp to collect the stars needed to access the next tutorial room – this one focused on avatar navigation using an elevated walkway. This is followed by a room focused on jumping / flying (placing users in an aquarium!), prior to a visit to the ship’s bridge to earn the thanks of station’s Captain.

The Mobile Learning Centre: elevated walkway

At the lower end of each experience, there is a large, galleried social space. This contains places to sit (with graphics on how to do so) and the option to collect red stars to open a floor accessway to the tar Run challenge, located underneath the area and accessible once five red stars have been collected. However, this is where the similarities between the respective areas in the two experiences end.

Within the Mobile Learning Centre, this area includes the teleport portal to the Welcome Hub, a teleport board to other experiences and instructions on how to access the Destination Guide and teleport to locations. There is also a side room with a picture gallery of locations in Second Life, together with windows looking out over what appears to be a black hole.

The Learning Centre: portal to the Welcome Hub and instructions on accessing experiences and the Destination Guide

By contrast, the same area within the Learning Centre makes no reference to the Destination Guide, and as the Welcome Hub teleporter is located at the arrival point (together with a portal to the Adult Hub), it is also absent. However, it does provide access to a much larger social area.

Called the Moonview Zone, it comprises group of beanbags set around low tables which are all set around a central bar. A huge viewscreen / window to one side looks out over an alien world. Facing this are two further teleport board and instructions on setting a home position and creating landmarks (but, again oddly, nothing about accessing the Destination Guide).  Also within the Moonview are the entrances to two challenges: an obstacle course to further refine walking / jumping abilities and the Ring Challenge to test flying skills. Rewards may be given on the completion of either.

Desktop viewer Moonview Zone

The Desktop Learning Centre also offer a “mid-level” area which includes links to the Second Life social media outlets; a landmark giver for various community gateways offering free items to new users; and two boards of the single-player Merge game (Darkmoon Edition), and a Group joiner for the SL Friends For Life Group.

Whilst a similar area is present in the SL Mobile Learning Centre, it is currently empty, perhaps because of the current level of SL Mobile’s capabilities.

Desktop viewer learning Centre: Ring Challenge

It’s likely that some might feel the Learning Centres don’t cover enough essentials – what about IMs? what about text chat in the Mobile app? What about inventory access? And so on. However, offset against this is the need to keep things as useful as possible in order to get users started without overwhelming them.

Take IMs as an example: do you just cover person-to-person IMs? Then what about Group IMs? If you are covering Group IMs, then surely at least the concept of groups needs explaining  (even allowing for the joiner mentioned above). And what about conference calls? And so things spiral – and the same is true for things like inventory on the Desktop.

In this, it is also worth noting that these Learning Centres don’t reside in a vacuum or are a one-stop, “That’s all folks!” form of learning. There is at least the Welcome Hub for further guidance – although I do have a small caveat here, which I’ll come to. Further, these Learning Centres have been developed using feedback gathered from users, and they have been involved in A/B testing with other new user on-boarding tutorials, and both have consistently scored well with incoming users.

The Mobile Learning Centre: finding Rilo

My one caveat mentioned above is that currently, the Welcome Hub is geared solely towards the Desktop viewer. Even with mentors present to at least explain the existence of the Desktop viewer, it struck me that this could be confusing to incoming users on SL Mobile. Perhaps a dedicated landing area for those teleporting from the Mobile Learning Centre might help alleviate this? It could even include a teleport back to the Learning Centre for those who may have accessed the portal there prematurely / in error.

Other than this, I found both experiences pleasant and easy to follow. There is potentially space to add further information / tutorial infographics if the need arises (e.g. to reflect SL Mobile’s increasing capabilities, if required). The graphics are mostly language-free, as noted, and of a size and form where they should be easy to follow regardless of nationality or eyesight; the lessons suitable for what they are trying to achieve and the Desktop viewer challenges off of the Moonview Zone reasonably engaging.

The Mobile Learning Centre lack a Moonview Zone, substituting a destinations showcase instead (albeit without location names or teleports)

If you do opt to pay a visit to either, you can follow the SLurl to the Desktop learning Centre as given below (it’s also in the Destination Guide), but for the Mobile Learning Centre, please do so via the App itself – you’ll find the Learning Centre listed in the Experiences.

Related Links

A Look at the SL Mobile Learning Centre in Second Life

The Mobile Learning Centre: general information boards

As a part of a wider effort involving creators from across Second Life, Linden Lab has, since later 2025, been developing and deploying experiences optimised for SL Mobile and geared to helping (primarily) those new to Second Life who come in via Mobile to gain familiarity with using the application.

One such experience in the Mobile Learning Centre, aimed at helping brand new users to Second Life understand some of the basics of the application – although it could just as easily help existing users who have never used SL Mobile to do the same as well. As such, it is something I’ve been meaning to cover for a while.

Like tutorial experiences current and past, the Learning Centre takes a familiar route of taking users through a series of lessons. However, and unlike many past tutorials of this nature it avoids trying to teach someone everything they might need to know – how to move, how to communicate, how to teleport, how to use L$, and so on. Part of this may well because some capabilities are not available to SL Mobile = building, inventory, etc., – but there is also the fact that by keeping things to a minimum and not including things like chat (which is possible in SL, mobile, obviously), the Learning Centre avoids overwhelming a new user with a large volume of things to learn and remember all at once; although it does provide the means to demonstrate some additional capabilities, which I’ll come to.

The Mobile Learning Centre is one of the SL Mobile Experiences seen when logging-in to the App, and accessed by tapping the GO button.

Available from the selection of experiences displayed when logging-in to SL Mobile, The Mobile Learning Centre is the work of the SL Studios team, and developed in consultation with the Marketing and Growth team.

The aim was to take what had been used in past in-world tutorial environments and offer something that would be usable, informative and carries an element of fun. The entire experience is set aboard a space vessel of some description and involves moving through various rooms where learning activities are to be found.

Everything is based around the collection of large stars along the way. These both open intervening doors between corridors and rooms and also form a “side quest”: collect enough stars and you’ll help the commander of the space ship, one Captain Rilo, regain control of his vessel, which he and his diminutive crew have apparently lost (perhaps not the most encouraging thing to hear when you’re aboard said vessel!).

After tapping the GO button for the experience in the App, users are delivered to a start point where the above mechanics are broadly explained, and the first directions on movement are presented. It is here that, obviously, one of the most important elements of a tutorial like this is to first be encountered: the signage.

Outside of the informational signs at the Landing Point (seen at the top of this article), the majority of the signage is graphics only – no words, and presented in a manner that is easy to understand. Panels are also limited in number at each station along the way which also helps avoid a sense of information overload.

A lot of the learning effort is given over to gaining familiarity with using SL Mobile’s joystick for movement – and this is worthwhile; the joystick can be small for stubby fingers and, depending on the device being used highly responsive (on my 8-inch tablet sliding the joystick can result in my avatar zooming around), so practice makes perfect.

The Mobile Learning Centre: instructional signage

Part of this practice involves some climbing and walking along elevated walkways, encouraging patience and care in using the joystick. Within another, aquarium-like room, there is a lesson in learning to fly.

Along the way there is a showcase of one-world locations (although no teleports to them), a trip through the space ship’s bridge area to earn the thanks of Captain Rilo (if you’ve collected the required stars), and a final sort-of social space / teleport room where people can relax or use the teleport portal to continue their explorations or access the Mobile Showcase and / or Destination Guide (and, in the case of established users, their Landmarks) within the Mobile App, or play something of a game.

The stars needed to access the various rooms and to help Captain Rilo can be found along the corridors and walkways and within the rooms themselves. They are gathered by passing through them. Each room requires the collection of a set number of the correctly coloured stars, and care has been taken to make sure there are more stars of a given colour available than are needed to open a specific door, so if one proves to be difficult for someone to obtain, there are alternatives.

In terms of helping Captain Rilo, this is optional and pretty basic. It can be skipped by only focusing on getting the stars to the various learning rooms, but the trip to the bridge to earn his thanks is a bit of an interesting side bar to getting around. It also potentially helps new users gain their first SL Mobile achievement – walking 250 metres (in fact, walk around enough, and you’ll get the 1 km achievement!).

The Mobile Learning Centre: elevated walkway

There is also more of a game to be found at the end of the main “learning loop” (so to speak) and within the portal room: collect enough red stars and a trap door in the floor will open up allowing users to drop through into a series of stacked chambers, each one containing both stars of all colours and floors of hexagonal floor segments.

The idea here is to move around each chamber as quickly as possible, collecting the stars by colliding with them and avoiding floor panels which may vanish from under you. A failure with the latter means falling down to the next chamber, where the process repeats. Falling through to a final chamber presents a “star path” winding back up to the gallery overlooking the portal room.

The Learning Centre: portal to the Welcome Hub and instructions on accessing experiences and the Destination Guide

Within the portal room and the galleried level above it, are chairs and tables. The former are actually interactive and can be sat on (and under updates made mid-2026, will display the pose dialogue box, allowing users to adjust their sit position). Signage to one side of the space indicates this – but I couldn’t help but feel placing it closer to the lower floor seating might be better.

The Welcome Hub teleport portal will drop those using it into the Community Exhibition, which should allow new starters learn more about Second Life, and close to one of the Hub’s teleport boards. Here again is an opportunity for possible confusion, given the Hub is more geared to using the Desktop viewer. Given this, setting the Landing Point from the Learning Centre is a good move, but some indication that elements of the Hub do reference capabilities more suited to the viewer might be a little helpful.

In this regard, perhaps a dedicated landing area for those teleporting from the Mobile Learning Centre? This could even include a teleport back there for those who may have access the portal from there prematurely. Of course, there are helpers with the Hub who can provide assistance, but a little pointer wouldn’t go amiss overall.

The Mobile Learning Centre: finding Rilo

It is possible that some might feel the Mobile Learning Centre doesn’t cover enough essentials – what about communication, for example? Not a single lesson on using chat or Voice. However, SL Mobile’s UI is somewhat intuitive in this regard, and there are sufficient on-screen icons to encourage tapping and trying, so I don’t see this as much of a shortfall in things.

There’s also the problem of where exactly do you draw the line of direct exposition? If you include chat, what about IMs? If you include chat and IMs, what about Group chat? If you include Group chat, what about… – and so on. This is often where learning systems for SL fall down; yes it is complex, yes there is a lot to learn – but it doesn’t necessarily have to all be learned in a single pass, even with something as basic as SL Mobile. Simply put, piling everything and the kitchen sink into a tutorial system can end up being as off-putting as not having any learning experience at all and simply expecting users to get on with it.

The Mobile Learning Centre – destinations showcase (albeit without location names or teleports)

In this latter regard, I understand from those at the Lab discussing the Mobile Learning Centre, that this is borne out from the feedback gathering by the data team: the experience is the strongest performing of those thus far set-up, gaining largely positive feedback from users passing through it who are subsequently surveyed.

For my part, I found the experience pleasant and easy to follow. The niggle noted above vis-à-vis the Welcome Hub is just that: a niggle; it doesn’t detract from the Mobile Learning Centre in any way (well, the Hub isn’t part of the Centre, so…). Yes, the “side quest” with Captain Rilo is a tad twee, but that’s nothing to really rail against, and as noted already, it can be avoided.

Mobile Learning Centre: approaching the teleport room

If you do opt to pay a visit, I strongly recommend you only so so using SL Mobile rather than the Desktop viewer – hence no SLurls in this article!

Related Links

Visiting the Adult Hub by Linden Lab in Second Life

Linden Lab Adult Hub, Second Life, March 2026 – click any image for full size

If memory serves, it was around 2 years ago (maybe slightly longer) when Linden lab first dropped hints about a new Adult Hub for Second Life. It appears that any “coming soon” associated with the Hub was of the Blizzard variety, given that here we are, some two(ish) years later, and the hub has finally arrived.

Or at least I assume it has only recently arrived; there’s been no announcement that I’ve seen, nor any chat about it (although, in fairness, I try to avoid the Forums, where it may have been announced). In fact, I was only alerted to its presence in-world by long-time friend, Miro Collas – so thank you, Miro!

Linden Lab Adult Hub, Second Life, March 2026

Called simply and appropriately the Adult Hub, the new facility is open to both existing and new residents – with mentors available to help the latter. In terms of setting, it has a strange semi sci-fi feel about it; not sure why – Adult activities are hardly constrained to that particular genre, but it does mark the hub as distinct from others the Lab has provided, with dark tones to the buildings, together with neon and LED-like lighting.

The Landing Point forms n open plaza with a heart motif, sitting in the centre of the major structures at the hub. The largest of these buildings is the Illusions Lounge – a club which, if I recall correctly, was featured in the early hints given about the Adult Hub back in 2024.

Linden Lab Adult Hub, Second Life, March 2026

On either side of the steps leading up to the lounge are teleport portals. The three to the left offer access to newcomer friendly locations, the middle to adult clubs and entertainment and the third to arts and culture. The single portal to the right of the stairs links to the main SL Welcome Hub. The three “destination” portals also have adverts for the SL Destination Guide between them. Each of these portals also has a sign above it naming the current destination were one to step through it.

To either side of the Landing Point are maps of the entire region, highlighting the various buildings and other facilities. These comprise the swimming pool, facing the lounge from across the Landing Point and overlooking the main beach (itself with a nude beach to one side); a beachside fire pit; a glamping space with three A-frame tents and couples mattresses; the imaginatively names Sexy Spa and Sexy Hotel; and The Fall, which form a part of the hub’s extensive gardens and outdoor spaces.

Linden Lab Adult Hub, Second Life, March 2026

Not directly annotated (but still shown) on the map are these saunas, the hub’s bar (which is linked via a terrace to the Sexy Hotel), and the walks through the gardens and outdoor spaces. These are all also pointed to via the hub’s plentiful signage.

The hotel is deserving of particular mention. The ground-level foyer presents five private sky-base rooms, each one with a photo and an indicator as to whether it is available for use. Clicking the Availability sign will display a dialogue asking you to confirm if you wish to use the room for up to 30 minutes.

Linden Lab Adult Hub, Second Life, March 2026

Responding “Yes” to this dialogue presents a further dialogue box explaining how to use the room on your own or with another guest or guests. When you have clicked your preferred choice (and entered the name of the other guest(s), if you are sharing), clicking the Available sign will teleport you to the room. As one might expect, the bed within each room includes adult animations. Each room also has an Exit door, which will return you to the Hotel foyer. Note that if you leave a room prior to your 30 minutes being up, you might not be able to select another room until your time has expired.

Similarly, most of the ground-level sitting positions – such as the glamping tents, the fire pit seats, the loungers at the pool and the various sitting spots secluded around the gardens all display a dialogue box when you first sit on them, allowing you to decide if you want to have sole control over their animation menu, or wish to share it with someone you are with. Very handy if you wish to avoid being disturbed by an unwanted guest. Also, like the hotel rooms, the Glamping tents are available for up to 30 minutes a session.

Linden Lab Adult Hub, Second Life, March 2026

The beaches are both surprisingly light on places to sit – the main beach appears to be more geared towards dancing and events. The gardens are one of the most pleasing aspects of the hub, offering both somewhat secluded spots in which to pass the time as well as much needed colour through the flowerbeds, some of which are neatly and symmetrically placed around the main Landing Point, making it feel more welcoming and relaxed.

In all, the Adult Hub is pretty well done, and as I explore I found the black / neon / colour scheme growing on me.  The overall design is nicely low-key and relaxed, the signage and information boards will placed and informative.

Linden Lab Adult Hub, Second Life, March 2026

I did find one or two little glitches – the two maps at the Landing Point, for example, are supposed to be interactive (“Click locations for more information”), but this wasn’t working during my visit. That aside, I did like the neon 3D sculpture which, when views from the right angle forms the Second Life eye-in-hand logo, complete with a pair of horns and a devil’s tail.

It’ll be interesting to see how the Adult Hub fares and how new users are directed to it (criteria, etc.).

Linden Lab Adult Hub, Second Life, March 2026

SLurl Details

September LL Zoom call: an update on Second Life

On Thursday, September 25th, 2025 Linden Lab held a further Zoom Call with bloggers and content creators to and update on SL and respond to questions.

The following is summary of the meeting; however, as my aide mémoire audio recording of the meeting refused to play back in full post-meeting, some of the Q&A elements of meeting are absent.

Table of Contents

Note that the order of topics does not necessarily reflect the order in which they were discussed.

New Option for Premium Plus Subscriptions

  • Due to be launched in October 2025, “Premium Plus, no Stipend” is a new option being added to Premium Plus to reduce the annual cost of this subscription level whilst retaining all of the “physical” benefits.
  • This option removes the Stipend and sign-up bonus from Premium Plus, reducing the annual cost by US $105.12 (+ any applicable taxes).
  • For full details, please see: Coming Soon: new option to reduce the cost of SL Premium Plus subscriptions.

Support Update

  • Backlog of tickets for support & trust and safety now down to “normal” levels.
  • Processes for helping users / responding to issues have been streamlined, and further staff have been recruited into the support and trust and safety teams.
  • The focus now is now maintaining the faster turn-around and keeping users satisfied with responses.
  • Support may be expanded in certain areas in the future – this is currently TBA.
The support ticket backlog as of September 2025

SL Viewer Summary

  • A note on the faster release cadence and the highlighting of new features – such as Inventory Favourites with the 2025.07 viewer release.
  • A note that the next release (2025.08) is focused on native Apple Silicon support, which should see a good performance boost for Mac users on that OS, particularly those on newer hardware.
  • Viewer notes and features are covered in my SL Viewer Summaries, Content Creation UG meeting summaries and Open Source Development UG notes (formerly the TPVD developer meeting).

SL Mobile, Project Zero and the New User Experience

Mobile and Zero: Incoming Users

  • The Lab estimates it is now able to get around 10x the people to try SL on mobile / Zero than had previously been the case.
  • This is allowing LL to try small, fast experiments with new users to help them get them started, such as with the on-going current focus on helping new users to dress / customise their avatar.
  • One of these is a new “helper” island where new users can go to for help (e.g. in dressing / customising their avatars, and Project Zero (viewer-in-a-browser). Zero is already geared for this.
  • The aim is to fully on-board new users ASAP to get them engaged.

Retention and Experiments

  • Despite the rise in initial engagement with new users trying SL via Mobile and Project Zero, overall retention of those users is still proving hard – the current figure is only around 7% of those coming into SL are actively being retained.
  • Some of the experiments mentioned in the meeting have involved dropping new users into established locations and hubs, rather than welcome hubs.
  • It was noted by meeting attendees that some of these experiments have not always gone well.
    • One cited example was the use of Ahern, which has become a hang-out for established users, many of whom have been witnessed as harassing and being abusive towards incoming new users.
    • Part of the problem here is that mentors were not aware of these switches / experiments, and so could not attend to provide support.
    • The use of Ahern in particular has now ceased as a result of this feedback.
    • It was further noted that LL are planning to involve mentors in future experiments.
  • The observation was made that established users who are already invested in the platform (as those at Ahern causing trouble appeared to be) and who spend time denigrating / insulting / trolling new users to the point of driving them away is somewhat self-defeating, in that it potentially damages SL’s ability to grow / remain viable as a product through the acquisition of new, engaged users.

User / Community Involvement

  • The question was asked if LL could offer incentives to those users (e.g. club owners) and communities able to demonstrate a track record of being able to attract new users and convert them into retained users.
  • It was pointed out that there is the Second Life Creator Partnership Programme, which includes the potential for incentives to communities, etc, and which includes things like Community Gateways.
  • Brad Oberwager offered a challenge – those who can develop and demonstrate a means of converting new users to retained users through their own means should contact the Lab to discuss ideas and possible incentives.

An Update from Linden Lab

On Thursday, July 24th, Linden Lab held a Zoom Call with bloggers and content creators to provide a series of updates and take questions on a number of initiatives, changes and issues that have been the subject of recent discussion through forums such as the Zoom Calls, and recent announcements made through the likes of the Meet the Lindens sessions at the SL22B. Table of Contents

The following is an attempt to summarise the discussion and questions raised. Note that the order of topics does not necessarily reflect the order in which they were discussed..

Support: Status and Ticket Backlog

  • Most support issues have a 72-hour (3 business days) SLA for turnaround, with some priority items having a 12-hour or 24-hour (1 business day) turnaround SLA.
  • This includes carrying a “balance” forward of around 1000-1500 tickets
  • There has been a significant backlog of tickets due to things like the support reorganisation in late 2024, but the number of outstanding tickets is being brought down, per the graph below.
Graph supplied by Patch Linden showing the declining in the size of the support ticket backlog
  • In addition, and as Patch indicated at SL22B, weekend support hours have returned, so there is now 7-day a week support from 06:30 through 15:30 SLT.
  • In addition, new in-world support and Discord support options are in development and should be announced soon.

Tilia/Thunes and Pay-outs

  • Recap of the reason for the sale (completed in June, see: LL completes Tilia sale to Thunes: What you need to know). In short, Tilia as a Fintech operation was taking up too much time for LL to effectively manage and build.
  • As anticipated, there were some issues with pay-outs for some immediately following the completion of the sale; however, the majority of these should now be sorted out.
  • Whether the sale will potentially increase / decrease the time taken to complete pay-outs depends on a number of factors:
    • When LL moved to offering real-time pay-outs, Second Life became the target for attempts at fraud by outside forces, and the Lab wasn’t quick enough to catch all cases.
    • Ergo, before moving back towards real-time pay-out, the Lab is now focused on the issue of account security at their end of things.
    • Additionally, LL is looking to Thunes to be able to offer more pay-out options to SL creators, some of which might also reduce the times taken to receive money.
    • However, time frames for introducing the latter are a matter for Thunes, not LL.

Linden Dollar Exchange Rate and the Economy

Concerns have be raised about the recent increases in the Linden Dollar exchange rate (roughly a 5% increase thus far over the course of 2025), with questions on whether the Lab will intervene / cap the increase, and whether the increases were due to user behaviour or system tweaks.

  • The LindeX operates entirely independently of Linden Lab on an open order book basis: anyone can participate in placing buy / sell orders, with matching engine determining which orders can be fully or partially filled. There is no direct intervention by the Lab.
  • One of the negatives of the open order book mechanism is that it is subject to the laws of supply and demand: if the supply of Linden Dollars exceeds the demand for them, the LindeX is going to move.
  • LindeX volumes, 2005-2025

    Whilst the 5% increase thus far over the course of 2025 is concerning:

    • It is perhaps not excessive when seen in terms of the economic disruption going on in the world at large.
    • Across 20 years of history, the LindeX has actually been remarkably stable (see: LindeX Exchange: Market Data and click on the All option beneath the graphs at the top of the page), particularly when compared to more recent crypto-currencies – or even when compared to natural inflation in the real world.
    • In this latter respect, SL might be seen as a city which, for 20 years, has seen almost zero inflation.
  • Quantitatively, the LindeX should have been moving at a rate of around 2% a year, forcing creators to periodically adjust their prices. Had this happened, it would have become the norm, and no-one would have been alarmed at the current increases.
  • That this hasn’t happened is largely down to market sinks – actions that cause Linden Dollars to “disappear” from the LindeX.
    • This tends to happen when the Lab accepts L$ as a payment for something that does not have a real-world cost associated with it (so the Lab does not make money on the L$, nor does it lose money in providing the service for which the L$ payment is made). When this happens, it can cause the supply of Linden Dollars to be reduced, boosting demand.
  • In the years prior to the COVID pandemic (i.e. 2017-2020), the number of sinks had been decreasing, causing the LindeX to rise. However, during the pandemic, demand for L$ rose exponentially, reversing the trend completely. Since COVID the trend has reversed once more, with supply again outstripping demand and leading to the current volatility.

What Can Done?

  • The Lab could directly intervene and change how the LindeX operates, either by becoming a market maker, or pegging the market rate for L$.
    • Neither option is seen as optimal for various reasons (e.g. the perception that LL is now manipulating the market to their benefit; the potential for increased fees to be charged, etc.).
    • However, the market maker is an option the Lab could possibly experiment with alongside the open order book in the future.
  • Currently, two potential actions are in development at the Lab. These are focused on the supply side of things with the aim of alleviating some of the current upward trend. Neither option was specified in the meeting, but one is liable to be launched in the near future, while the other is more medium-term.
  • Longer-term, the solution is seen as redressing the supply and demand balance in favour of the latter. There are two primary ways of doing this:
    • Find the means to introduce more sinks into the market, so that L$ can be “taken out of circulation”.
    • Stimulating demand for L$ – most particularly through bringing more active users in to SL so they engage in the economy (see below for more on this), and through short-term promotions such as the April 2025 50-hour reduction in L$ buy fees.
  • In terms of providing more sinks for L$, the Lab is open to suggestions from the user community at large on how this might be achieved – however, a sink only works if it involves no base cost to Linden Lab. For example:
    • While paying for a subscription (Plus, Premium, Premium Plus) using L$ might some like a sink, subscriptions have a base cost for LL, which is covered by the revenue LL obtains through the fiat money subscription fee. So if L$ are used instead, that revenue is removed and in order to recover it, LL must sell the L$ back into the market, keeping them in circulation and eliminating the sink.
    • The above is also true to ideas such as allowing region holders to pay for multiple regions using L$.

Platform Growth Initiatives

This was both an update on the impact of Project Zero (the viewer in a browser) and SL Mobile in bringing-in new users – and how established users can help with this.

  • Both Project Zero (viewer in a browser) and SL Mobile, together with new on-boarding initiatives and advertising has seen a month-on-month grow in the number of people trying SL over the last three months.
  • This has resulted in a tenfold increase in the number of people trying out Second Life than has historically been the case.
  • However, this is only translating to around a twofold increase in the number of retained users (those logging-in to SL repeatedly over a 30-day period) – or approximately 1 in every 100 who try SL for the first time.
  • While the Lab is trying to improve on this by directing incoming new users to meaningful locations, they are seeking help from users and creators.
  • If creators (e.g. content creators, region holders, etc) / communities can create in-world locations specifically to engage with and encourage new users to become more involved in Second Life, LL is willing to work with those creators / communities to drive incoming traffic to those locations.
  • Those interested in partnering in this way should apply to join the Creator Partnership Programme.
  • As a part of this, LL will also work closely with the creators on these new user experiences / flows to help understand what is working and what is not, where new users might be getting frustrated (and possibly leaving), how to address this, provide relevant stats on all of this, etc. The overall aim being to help iterate and build experiences and processes that result in more new users becoming more fully engaged in SL.
  • For the Lab, the focus is on trying help new users get to grips with the basics – how to dress and customise their avatars – rather than the more esoteric aspects of SL (e.g. managing land and / or Groups).
  • There are some general things existing users can do to help new users.
    • This could be as simple as engaging with them in conversation, to the likes of clubs and stores not blocking access to accounts under a certain number of days (30, 60, whatever).
    • Yes, the latter may mean having to deal with trolls / idiots, on throwaway accounts – but there are tools to help with this, and making new users feel more welcome as they hop around SL trying to find places they might enjoy (and spend L$) than making them feel utterly unwelcome.

Copyright and IP Infringements

A number of meetings with content creators earlier in 2025 raised the issues of copyright / IP infringement, content ripping, and similar (some based around the appearance of a viewer that had a focus on content ripping).

  • In response to the concerns, LL has been pro-active in trying to address the “top” problems with content theft, with those doing so receiving “more than nasty letters”, and as a result departing Second Life.
  • This was supported by the opening of a special support channel to respond directly to matters of content theft.
  • As a broad indicator of the change, the number of reports of content theft (not DCMA filings, which tend to remain constant) has fallen from around 300 per year to just 27 since the new measures were introduced earlier in 2025.
  • Content creators at the meeting largely agreed with the Lab’s point of view, confirming that some of the more notorious content thieves have not gone from SL, and the aforementioned content ripping viewer appears to now be blocked.
  • It is acknowledged that this likely does not eliminate all content ripping completely from SL, but should be taken as indicative that LL and their legal team are not prepared to be complacent on the matter.

A short look at the refreshed Second Life web-based join flow

The refreshed Second Life web account sign-up page with the new splash image backdrop

Linden Lab has recently refreshed the Second Life web-based new user sign-up flow at join.secondlfe.com in order to offer incoming new users a smoother, easier experience when using the web sign-up process. Some of this incorporates work carried out with Project Zero – the viewer in a browser – and the new sign-up flow applies to both the viewer and Project Zero.

Key elements of the update include:

  • An image backdrop for the account creation page.
  • Quality of life updates to make it clear what information needs to be entered and when a mistake is made; use of a clearer font, etc.
  • There is no longer an avatar picker for those pointed to the viewer download workflow; instead, after completing the account creation page, new users are directed to download and install the viewer.
  • On logging-in through the viewer, a new user will be automatically assigned an initial avatar from the Avatar Welcome Pack, and desktop version of the Avatar Picker deployed to Project Zero (see here for more) is automatically displayed to allow for avatar customisation.
  • The web join flow still offers a random chance of a new sign-up being directed towards accessing SL via Project Zero rather than being asked to download the viewer.
The refreshed Second Life web sign-up goes from the account creation page directly to either the viewer download page (displaying the SL Mobile options) or to the Project Zero page

Further it should also be noted:

  •  These changes do not apply to the sign-up flow for SL Mobile, although that sign-up process has been updated independently of join.secondlife.com.
  • The reason for removing the Avatar Picker from the web workflow was because data showed that a lot of new sign-ups were spending a significant amount of time actually in the avatar picker and customising their avatar, and then not actually going on to actually log-in to Second Life, so was seen as a blocker to getting people in-world.
  • All incoming new users are given the same avatar (I’m not sure if the selected avatar is periodically rotated), which can be interesting.

The Avatar Picker / Avatar Welcome Pack

As noted, the Avatar Picker – reference to as the Avatar Welcome Pack – is an idea that originated with Project Zero, and is now offered through the official viewer (and those TPVs that have adopted the 7.1.15.15596336374 – 2025.04.01 code base) with some tweaks – such as being presented as a floater within the viewer, and not having the Avatars toolbar button as is the case with Project Zero.

New users installing the release viewer for the first time should find the Avatar Picker open by default after logging-in, with the avatar tab displayed.

The Avatar Picker / Avatar Welcome Pack floater and tabs. Note: due to a known issue, only the female outfits are currently only presented  / available (and Male clothing folder in the Library is empty)
  • Clicking on one of the six avatar images within the tab will automatically apply that avatar.
  • Clicking the Clothing tab with display the available outfits. Clicking on the image of an outfit will apply it to the currently-selected avatar.
    • Note: The update was deployed with a known issue that only the female outfits from the Avatar Welcome Pack are available in the system library. This is being addressed.
  • Selecting an avatar or outfit from the Avatar Picker will add the associated folder(s) to the Clothing system folder in Inventory.
  • If the floater is closed, it can be accessed again via the Avatar menu → Avatar Welcome Pack…, which replaces the old Choose Avatar option.
The Avatar Welcome Pack menu option

Personal Feedback

This is not intended to be an in-depth analysis of the now flow, but I have some general observations.

  • Overall the changes make for a smoother on-boarding, even allowing for the viewer having to be downloaded and installed (if the user is pushed through that flow).
  • This is very much assisted by taking the avatar customisation process out of the sign-up process, which as noted above, had become a bottleneck.
  • The avatar picker is fairly intuitive, but could perhaps benefit from some tool-tip prompts.

There are some areas of concern:

  • Each time the Avatar Picker is used, it generates a completely new folder for the selected and / or selected outfit within the Clothing system folder in Inventory. Whilst this is not directly visible to new users who might not be aware of Inventory to start with, it does potentially lead to a lot of duplication and additional inventory bloat.
  • There is now two very different and completely incompatible “starter avatar” systems still within the viewer:
    • The creator-supplied Avatar Welcome Pack (which I believe will be expanded upon).
    • The Senra avatar system.
  • Fortunately, the Senra system is fairly well buried within the system library; however, the majority of in-world information at places like the Welcome Hub, and resources on-line, such as the Second Life University videos focus on Senra. Hopefully, if both systems are to be run side-by-side, this balance will be redressed.
Senra at the Welcome Hub – but no Avatar Welcome Pack guidance as yet
  • The fact that the same avatar from the Avatar Welcome Pack is given to all incoming users means that the various spawn points where new users arrive can end up looking like a beam-in point for a gathering of clones.

This last point is really trivial to a point, but it does make arrival points for new avatars look and feel a little odd. As to the rest, nothing is impossible to correct – and much of it is hopefully already on LL’s radar; with limited resources, updates to all aspects of a process can take time, some of which can be spent engaged in testing and revising basic ideas and approaches.

Overall, the refresh to join.secondlife.com comes over as positive, and helps to bring the viewer and Project Zero a little closer together for those who might use both.