On Friday, May 22nd, Linden Life formally introduced the new Second Life logo with a brief blog post – see A New Look for Second Life.
The new logo retains the familiar eye-in-hand design familiar to all, but sees the colour switch from green to blue, while the typeface used for “Second Life” has been updated to a crisper, cleaner black typeface.
Some may have noticed the new logo in the blog post Tilia Pay to Power USD Transactions in Second Life Beginning May 26, which included the new logo (I did myself, but avoided commenting to see if there would be an official announcement.
The blog post introducing the change explains the reason for its introduction thus:
Second Life has seen a surge of interest from people new to SL, long-standing residents, and groups and businesses seeking a uniquely interactive place for gatherings and special events. With this renewed attention we decided it was time to update a key part of how we tell the world what SL is all about. Second Life is still going strong, with a devoted and energetic resident community, and we want everyone to know that.
The post also notes that it will take time for the new logo to completely replace the old logo in every place where it appears, as the company doesn’t want to pull staff from other work just to make logo updates, particularly given the sheer volume of web pages where the logo is used.