With typical timing, I’m taking time off from the blog to enjoy an evening at the theatre (seeing Jonathan Pie, aka comedian Tom Walker, in case you’re interested!), when Linden Lab blogs about Name Changes, the updates to events I’ve mentioned in my Web User Group updates, and on Marketplace updates!
You can read the official post – The Return of Last Names and Changes to Marketplace, Events & Premium – in full on the Lab’s SL blog. However, here are the key points:
Name Changes
- Linden Lab is working to make Name Changes “available by the end of January”.
- As per my previous reporting on the subject, Name Changes will be an Premium (and Premium Plus – see below) benefit.
- Changes will incur a fee (yet to be disclosed) which will be levied as a single transaction for “one or both of your first and last Names.”
- Last names will be be list-selectable, and users can help LL curate the list.
- Between December 16th, 2019 and January 6th, 2020, the Lab will hold a Last Name competition for SL users (Basic and Premium) to suggest suitable last names to add to the first list of names to be made available. Five will be selected, and those submitting them will be able to change their names completely free of charge. Details to follow in a later Lab blog post.
Note that in addition the to official blog post above, Linden Lab have also indicated that:
- Those signing-up to Second Life will not be required to pick a last name, but will continue to have “resident” appended to their name until such time as the opt to go Premium or after they have completed the sign-up process, if they opt to go directly to Premium when setting up their account.
- The fee applied to Name Changes will likely be in US dollars, and will be at a lower rate for Premium Plus (once available) than for Premium.
For further information on these latter points, please refer to:
- October 2019 Web User Group: Name Changes and new Premium option – this blog, October 3rd, 2019.
- The return of Last Names – a further update with audio – this blog, June 2019.
- The return of Second Life Last Names – update with audio – this blog, March 2018.
Premium Plus
- Again, as I’ve previously reported, there will be a new Premium membership subscription level, sitting above Premium.
- This new subscription level is to be called “Premium Plus” (previously referred to by the Lab as “Elite”).
Again in addition to the official blog post:
- Premium Plus will be made available on a monthly or annual subscription basis.
- It will be made available some time after Name Changes have been made available.
- Likely benefits will comprise a mix of “enhanced” Premium benefits and benefits exclusive to Premium Plus.
For further information on these latter three points, please refer to:
- November 2019 Web User Group: Premium Plus & Events – this blog, November 14th, 2019.
- October 2019 Web User Group: Name Changes and new Premium option – this blog, October 2019.
Events Updates
- Events are being overhauled to present more functionality, such as the ability to set an alert on an event you want to attend, to follow your favourite events hosts, share event calendars, and more.
- This work will include a new look for events (see the concept art below, courtesy of Linden Lab).
- The updates will be accompanied by the introduction of event listing fees, at the rate of L$50 er event for Basic members, and L$10 per event for Premium members, who will – as a follow-up update to these initially changes – be able to schedule recurring events.

For further information on this, please refer to:
- November 2019 Web User Group: Premium Plus & Events – this blog, November 14th, 2019.
Marketplace Fee Changes and Updates
As from Monday, December 2nd, 2019:
- The Marketplace sales commission will increase to 10% of the item price.
- This marks the first fee increase on the Marketplace in a decade.
- It is seen as a means of off-setting the cost of on-going improvements and enhancements to the MP.
- Marketplace Product Listing Enhancement fees will be reduced by 10%.
The blog post also points out further Marketplace enhancement that are close to being ready to be deployed, or are in development, including:
- The ability to filter limited quantity and demo items (close to being ready for deployment).
- Improved navigating shopping and order history for shoppers.
- A means to prevent limited-quantity item redelivery for the Merchants.
Longer-term, the Lab is working on Mobile-friendly layouts for the Marketplace and planning both a complete facelift for the Marketplace and on a vendor system “that better connects in-world sales and tracking with Marketplace transactions”.
I’ll continue to report on all of the above as news surfaces on them via in-world meetings and / or official blog and forum posts.