Of snowball fights and premium discounts in Second Life

Winter Wonderland - the snowball fight Arena awaits

Winter Wonderland – the snowball fight Arena awaits

The Lab has been awash with blog posts this last week. There was news of  a new Marketplace promotion – the 12 Days Of Savings, which launched on Wednesday, December 14th and runs through to December 25th. It sees the Lab hook-up with selected content creators to offer up to 70% off selected goods for the period.

That was followed by the announcement of the Jolly Holiday Crawl, and a chance to meeting Linden staff as they hop across wintry regions before retiring to Winter Wonderland for the time-honoured residents vs Lab snowball fight.

The Jolly Holiday Crawl will start at 1:00 SLT on Monday, December 19th, and conclude at :12:00 SLT at the Winter Wonderland, ready for the snowball engagement at Winter Wonderland, which will continue through to 14:00 SLT (officially!). There’s a special gift on offer for those taking part, and the itinerary reads as follows (all times SLT):

To coincide with the above, and the opening of the all new Portal Parks (see my post here for more), the Lab officially announced the re-opening of Winter Wonderland on Thursday, December 15th, together with an end-of-year Premium Membership discount drive.

The five regions of Winter Wonderland offer the Village of Lights (with the main landing point), the snow track for snowboard and snowmobiles (rezzers at the starting point), the skating rinks, Ferris wheel, walks in the snow, and – of course – the snowball fight arena.

The Premium Membership discount is this time in respect of the Quarterly  Billing plan, and relates to 50% off your first payment under that plan.  (all subsequent payments will be at the standard rate), and provides all the usual Premium perks. In addition, new and existing Premium members can claim yet another premium gift, which this time also includes a Premium Badge which unlocks exclusive options at Winter Wonderland (e.g. upgrading snowball weapons in the snowball arena).

For those who are interested in the Premium Membership offer, it expires on January 2nd 2017, at 08:00 SLT – be sure to read the small print on both the official blog post and the Premium sign-up page.

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2 thoughts on “Of snowball fights and premium discounts in Second Life

  1. roguebraveheart

    Wow! That ‘Premium’ Promotion is a doozy!
    Assuming a Monthly Payment $10 p/mnth X 12 months = $120
    Promotion is 50% off 1st Months Payment ($10 x .5) – $5
    The effective discount percentage off a yearly ‘Premium’ Membership is a whopping … drum roll
    4.1666 % Isn’t that amazing! I think the rounding digits ‘666’ speak eloquently to the Net ‘Deal’

    Liked by 1 person

    Reply
    1. Kyllein MacKellerann

      You expected Linden Labs to really do a discount? What they’re doing is called baiting. They offer a low first month’s premium charge in the expectation that most Residents will forget and ignore the ten dollars coming out of their bank accounts every month thereafter. It isn’t criminal, just somewhat dishonest. Remember: Linden Labs is in business to make money like everyone else. Period. If they net some new premium accounts out of this, then their discount strategy worked and their corporate profit line goes up.
      And Second Life stays online. Remember that part. Once SL becomes a net loss, Linden Labs can go back to doing payrolls or whatever they were doing before Second Life. Yeah, it’s dishonest, but it keeps the Grid alive and online. That sort of makes it worth it.

      Liked by 1 person

      Reply

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