RFL of SL 2013 – $300,000 already raised & the Weekend still to come

2013_RFL_LogoGem Sunkiller brings word that this year’s RFL of SL season has already raised $300,000, and the Relay Weekend has yet to arrive.

This year’s Weekend will be held on Saturday 13th and Sunday 14th July on the theme of 100 Years of Hope, in recognition of the American Cancer Society’s 100th anniversary.

As with previous years, the weekend will be focused on the 34-region Relay Track, which will be divided into Past, Present and Future themes and lined with team camps and exhibits. In addition, there will be five activity regions providing live music, DJs, art show, snail railing, the Raffle for Relay, flea market and silent auction.

The weekend will commence at 10:00 SLT on Saturday 14th July with the Opening Ceremony and the 2013 Fundraiser Club Banner Awards. This will be followed by the start of the track walks, starting with the Honour Walk, a celebration lap featuring 100 cancer survivors and caregivers, and which will be followed by the Team Spirit lap.

The RFL of SL Welcome Centre
The RFL of SL Welcome Centre

At 21:00 SLT, the Luminaria Ceremony will talk place, which will see the track regions all turned to midnight and thousands of luminaria (candles) will be lit, each one representing a survivor or someone who has passed away from cancer, and people will walk the track in silence for one hour as dedications are read over the broadcasting stream.

On Sunday 15th July, the Fight Back ceremony will take place at 06:00 SLT, with people coming together to make a personal pledge to help fight cancer. It might be by pledging to have a regular breast exam, to follow a healthy diet, or to stop smoking. The event closing ceremony will start at 10:00 SLT, which will be followed by a final victory lap.

A look along the track from RFL SL 2012
A look along the track from RFL SL 2012

Gem’s update includes a message from Jeff Montegut (Stingray9798 Raymaker), the American Cancer Society’s staff partner to RFL of SL which reads:

Thanks to the tremendous support of our volunteers, teams, committee members, and corporate partners, we have raised an astonishing amount of money and are getting so close to an all-time total of 2 million dollars raised in Second Life.  This important contribution is money that funds the mission of the American Cancer Society – research, education, and prevention.  I’m looking forward to personally thanking everyone at this years event!

More updates will be given as more details of this year’s schedule are published.

About Relay for Life

Relay For Life is the signature fundraiser of the American Cancer Society. Relay For Life of Second Life (RFL of SL) is an annual activity that takes place in Second Life in July each year. Volunteers form or join teams to have fun while fundraising and raising awareness from mid-March through mid-July. In July teams build campsites and walk a track, just like in a real world Relay. Relay For Life is about coming together with a group of people you don’t know to effect change in the lives of people you may never know.

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