I was playing with Lumiya 2.3.2 this afternoon (review coming soon!), when the veritable Lord of Dee, Ciaran Laval tapped me via IM about what appears to be an upcoming premium promotion, which looks set to be going live on the 14th November.
Ciaran spotted the news while taking a look through the JIRA, when he came across WEB-4950:

This is probably listed as a public issue in error, so I fully expect it to vanish behind the curtain next week. However, it raises interesting questions. Why a JIRA for a promotional offer, and why a link to a Linden Department of Public Works JIRA (LDPW-77, closed to public access)?
Between them, these suggest that the promotion will be more than just the “typical” 50% discount on first payments when signing-up to quarterly membership, and that something in-world will play a part in the offer.
Now, the promo could simply be related to another premium gift, but given the last one was issued in late August, the time-frame seems a little short, premium gifts usually come out a little over once a quarter; we also have Christmas on the horizon, so I suspect that, as with last year’s sailing boat, we’re more likely to see the next gift in December.
There’s also the small matter of LL asking about what can be done to improve the Premium Wilderness Experience a few months back. While it remains open right now, could the offer be tied to a belated overhaul of this (which at the time of writing remains open). If so, it seems an awfully long time to get from the e-mail survey (May) to updating the experience, even allowing for protracted time frames at the Lab. There’s also the fact that while visited, the Wilderness Experience didn’t exactly set the SL world ablaze with positive reviews, and I rather suspect most of the feedback provided on the survey was at best lukewarm towards the whole idea. So I’m far from convinced LL are going to try to breathe life back into that specimen.

I’m therefore leaning towards us seeing something new, and I’m tempted to lean even further (and risk toppling into error) towards it possibly being something akin to Linden Realms – that is, using the advanced creator tools. The “first set” of these was launched back in July 2012, and we’re still waiting for the updated permissions system associated with them to arrive. That the term “first set” was used in the blog post announcing their arrival, I’ve always wondered if LL LL have something else in the pipeline for the tools (beyond getting the permissions system sorted). So perhaps this promotion will see further tools added to the range and rolled out for Premium members to try in a new playground, a-la Linden Realms.
Guess we’ll find out on or around November 14th!
With thanks to Ciaran Laval.