2011: “That was the year, that was” (part 1)

Well, another year has passed, and with it a lot has happened throughout Second Life and the other bits of the metaverse I poke my nose into. Here the first in a two-part (yes, that much really happened!) highlights of the year as seen through this blog.





  • The Direct Delivery system beta cranked up, with little or no info on what it would be involved; merchants wanted to know more before signing-up, but were faced with having to sign-up in order to do so – a classic Catch-22.
  • I wondered about the role Machinima could play in marketing
  • In-world(-ish) we officially gained bouncing bewbs and bums
  • The official SL sign-up pages received an overhaul, and lead to something of a significant increase in initial sign-up in the coming months, with an average of 16,000 per day. Speculation on how many of these were new users (as opposed to multiple alts) and new users who returned to SL ran through most of the rest of the year, as at the same time, it was noted that concurrency was dropping
  • We also had updates to the Web Profiles, and during a period that was increasingly marked with little or no real direct communication from Linden Lab through their own channels (as opposed to Twitter, etc.), FJ Linden finally took the bull by the horns and gave a much-needed update on the subject of local payment methods



The Coffee Station in InWorldz
Having fun at SL8B: Grace McDunnough, Crap Mariner (handy with a bow), Pete Linden and Rodvik with a hanger-on…



The first eight months of the year were pretty amazing for me where this blog is concerned. At the start of the year, month page views were around 1,250 a month. By July this had risen to over 6,000. That so many people were prepared to read my ramblings was genuinely humbling. Little did I know what was to come!

Continued in Part 2

5 thoughts on “2011: “That was the year, that was” (part 1)

  1. Really not a fan of the new age verification system. It was nice to have an entirely guaranteed kiddie-free, moron-free continent since the old age verification system was a highly effective crapfilter against children and throwaway account greifers.


    1. Leaving aside all the incorrect assumptions about it that circulated at the time (such as, as an example, the verification info was retained on-file, or that it was “against EU law”, when 6 of the *top* 10 nations using it at the time LL adopted it were in fact major EU states (the UK, France, Germany, Spain, Italy and the Republic of Eire)), Aristotle gave no guarantee against anything. Like any system of its ilk, it could easily be fooled, just as the current system can be easily fooled.

      Further, there have always been severe doubts as to the accuracy of the databases it used in verifying user-supplied information, as numerous comments on this blog will demonstrate. As such, any guarantees you may have felt regarding its effectiveness in ring-fencing SL were, it has to be said, subjective.

      Finally, *no* data was retained by LL once “verification” was complete: Aristotle was a basic “check / tick” system. At least with the new system, while flawed, information is retained on-file by LL (as Foneco points out below), so action can be taken (accounts suspended) should it prove necessary.


  2. Ooh I forgot all about direct delivery, that one has dragged on quite a bit.

    SLCC was a bit low key this year from where I sat, although the presentations seemed interesting, the content teams and product teams that were announced didn’t seem to amount to much public facing side, although this may have something to do with LL’s abysmal communication during the year.

    Personally I felt overall it was a bloody good year.


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