On Friday April 11th, Ebbe Altberg, Linden Lab’s CEO, addressed a packed amphitheatre at the 2014 Virtual Worlds Best Practice in Education (VWBPE) conference in Second Life. Some 200 people were in attendance in SL, with around 100-150 on the live stream channel for what was almost a 90-minute session, entitled Reconnecting with the Education Market, and which comprised an opening statement from Ebbe, followed by an extended Q&A / discussion session.
The following is a transcript of the session, which includes all questions asked via the moderator, Phelan Corrimal (given in italics). The video is the VWBPE official video, recorded by Mal Burns, and my thanks to him for making it available. Timestamps within the transcript notes indicate the points in the video at which Ebbe’s comments can be heard.
Click the timestamp to go the relevant section
- 0:05:38: Terms of Service – “I am working with my Legal Counsel to try to try to figure out how we can make it more obvious – or very obvious – that the creators of the content own the content … we’re working on some simple tweaks to the language to make that more explicit.”
- 0:07:26: Brand – “We have an incredible breadth of content creators for all kinds of purposes, and this is kind-of unique with Second Life, and I think it’s incredibly important to support everybody and what they want to do.”
- 0:08:59: The Metaverse and LL – ” There might be some people who might be interested in my position on the metaverse and OpenSim and interoperability, and that whole category.”
- 0:11:09: Integrating new capabilities – “Some of you might be interested in what kind of integration we can do to make it easier for you to use Second Life in the context that you want to use it.”
- 0:12:04: Improving SL – “And then I think we still have a tremendous about of work still to be done – actually, a tremendous amount of work has already been done; Second Life today is so much better than it was two years ago.”
- 0:16:16 Future technologies – “A little talk about future tech. Many of you have hopefully seen that we are obviously actively developing for technologies that we believe will have substantial mass appeal; Oculus being one.”
- Questions and Answers / Discussion:
- 0:21:12 – Are the community liaisons with Linden Lab about to be re-introduced?
- 0:23:39 – Tier Breaks for Support and Mentor Groups
- 0:26:28 – Do you feel that communications between Linden Lab employees and content creators are important?
- 0:31:09 – On users having a voice in the development process
- 0:35:36 – On Marketing SL, Overcoming Perceptions and Getting People Engaged in SL
- 0:41:24 – On Opening-up The L$ Beyond Second Life
- 0:44:44 – Making the Viewer Easier to Use & the Relationship with TPVs
- 0:48:19 – On a Distributable Version of Second Life
- 0:50:08 – Is there any hope that shared media, MOAP [Media On A Prim] can be fixed for Mac users soon?
- 0:50:42 – On Second Life and High Fidelity
- 0:53:49 – On Network Issues affecting some APAC Countries, Latency & Geographic Distribution
- 0:56:16 – On Exporting Content
- 1:01:15 – On the Teen Grid, Student Security and Younger People Accessing SL
- 1:04:12 – What are Linden Lab’s plans for mainland?
- 1:05:42: – On Office Hours, Lindens In-world and Community Engagement
- 1:13:54 – Is the Barrier to VW Mass Adoption Technical, Or Something More?
- 1:17:26 – On Acquisitions in the Technology Market
- 1:20:12 – On Encouraging Lindens to Join Groups and Communities
- 1:22:03 – A Takeaway Message for Educators (and all of us)
0:01:59 Hello everybody. I can’t hear you, but I can sure see you! It’s an incredible sea of people here [approx. 180-200 across four regions]. I’m very excited to be here, very happy for all the work that people are doing to put this conference together. Not only this session but all the other sessions you’re doing through the week. I did pop-in just the other day and listened to Philip, which many of you here might have done as well, and I just wanted to say that I’m really excited to be here.
I’m not going to spend most of this hour just talking. I will be saying a few things up front … putting some topics on the table to discuss and then very much looking forward to it being an interactive conversation between us. I’m mostly here to learn, not necessarily to tell, although I will be speaking about some things that I think matter to you, and some of the things that are going on first.
0:03:06 First, I feel very strongly that the education sector, the education market, is a very important partner of Second Life, and that it’s important to us to make it a great product for all of you. I know many of you have tried and been successful and many of you have tried and maybe not been successful in doing the things you wish you could do, and I’m here to learn more about what we can do to make you successful in the future.
I think the education sector helps us a lot of ways, in that if we can provide a great service to you, you can become great evangelists for the platform, and also in many times I think you are pushing in research and thinking about how to use environments and technologies like this differently from your main consumers. So you’re a very important group of people for us to stay in touch with and learn from and collaborate with.