RFL of SL 2014 kick-off celebration announcement

RFL of SL 2014 logo by Sunshine Zhangsun
RFL of SL 2014 logo by Sunshine Zhangsun

The 2014 Relay  for Life of SL season gets underway on the weekend of March 8th / 9th with the kick-off celebration. This is the tenth year RFL of SL has been held, and all involved are working hard to ensure it is a special anniversary.

In a press release about the celebration, Nikki Mathieson, this year’s Event Chair, said:

A favourite time of year, for many Second Life residents, is about to begin. The experience of working together for a cause that touches each of us so deeply is like no other experience, online or off. The support and camaraderie, the depth of passion to do more, reach further and spread awareness, while fundraising make this yearly campaign so special and amazing. We strike REAL blows to cancer. Relay For Life of Second Life is an incredible group of people who work hard KNOWING that they are saving REAL lives against an all-too-REAL disease. We need more volunteers to come join us and spread the word.. COME RELAY WITH US.

The kick-off regions will be opening to RFL of SL teams at 17:00 SLT on Friday March 7th, and the celebration proper get underway at noon  SLT on Saturday March 8th.

In keeping with this year’s overall theme for RFL of SL, A Journey of Promise, the celebratory weekend will focus on  A Journey Through the Continents. Relay teams have been invited to set-up kiosks on the path round the world within the kick-off regions, where they’ll be able to run a raffle or silent auction (or both) and / or a kissing booth, and have up to six vendors so that they can start-up their in-season fundraising efforts.

A look along the track from RFL SL 2012
A look along the track from RFL SL 2012

Activities through the weekend will include (all times SLT):

  • 17:00 Friday March 7th: regions open for Relay Teams to set-up in their assigned spaces along the path around the world, followed by a tailgate party
  • 10:00 Saturday March 8th: T1 Radio commence their celebration broadcasting from the regions
  • 12:00 noon, Saturday March 8th: Opening Ceremony featuring RFL Planning and other committee members, and cancer survivor Nickib27 will share her experiences and the role the American Cancer Society played in her fight. The ceremony will be streamed live by T1 radio for those unable to attend
  • Saturday March 8th afternoon / night: a range of entertainments featuring DJs and liver entertainers
  • Sunday March 9th will feature a dance troupe, more music and entertainment, and at 13:00, a game of Family Feud which will allow three Relay teams to compete with one another and the Planning Committee!
  • 22:00 Sunday March 9th: the kick-off celebration closes.

There is still time of those Relay Teams not registered for the celebration to do so. Teams just need to register via Google Docs, and do so by 23:59 SLT on Tuesday March 4, 2014.

Commenting on the celebrations, Stingray Raymaker, American Cancer Society staff partner, said: “I’m really excited about this year’s Kick-off because it’s the biggest Kick-off event that we’ve ever planned. The ceremony will be fantastic, but I’m really excited to see what our teams are selling in their Relay vendors!”

Other Relay for Life events scheduled for 2014 in SL include:

  • May 4-10: Halfway There Journey Week
  • July 19-20: Relay Weekend
  • August: Wrap-up Party

About RFL of SL

Relay For Life is the signature fundraising event of the American Cancer Society, and has grown into a world-wide event in the fight against cancer in all its forms.

Relay For Life of Second Life is an annual activity that takes place in Second Life in July each year. Volunteers form or join teams to have fun while fundraising and raising awareness from March through mid-July. In July, teams build campsites and walk a track, just like in a real world Relay. Over the last nine years, Relay For Life of Second Life has raised more than $2 million for cancer research and is the largest charity event in the virtual worlds. Several thousand volunteers from more than 80 countries participate each year, truly making it a global event.

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Fantasy Faire 2014: dates and some initial details

Fantasy Faire 2013Fantasy Faire 2013: Lumenaria

Trying to catch-up on a backlog of blog reading, I came across an update from Sonya Marmurek on the Fantasy Faire website announcing some of the details for this year’s event. The post was made on February 17th, and I’m not entirely sure how I missed it, as I’m sure I’ve looked at the FF website between then and now … Anyway, Sonya informs visitors to the site that:

Fantasy Faire 2014 will take place in the Fairelands unlike anything you’ve seen before, the lands change shape every year and every year they become better.

This year, the Faire will take place during the eleven days of Thursday May 1st through to Sunday May 11th inclusive.

Fantasy Faire 2013Fantasy Faire 2013: Magnificat

Interestingly, there will be a few changes in organisation this year. most notably, open applications for merchants will be limited in number, and will be available “some time after” Saturday March 15th.  As Sonya explains in the blog post, this is because:

The Faire is old and established and there are plenty of creators who are as much an integral part of it as the Fairelands themselves and we will first scribe in those registrations.

This announcement may give rise to some concern among merchants who might be wanting to participate in the Faire for the first time, but it’s also understandable as well; anyone who regularly travels through the Fairelands each year will be familiar with the excitement and pleasure of coming across “old friends” and seeing how they’re integrated presenting their goods into the year’s theme, and many creators really are as much a part of the event as the fabulous builds created each year and in which the Faire is hosted.

Fantasy Faire 2013Fantasy Faire 2013: Titan’s Hollow

Last year’s Faire was something very special; the conception and design of the Faireland regions added up to something quite extraordinary in look and feel, and I felt a tremendous sense of involvement during my wanderings through each of the ten regions, all of which seemed to present a continuing, evolving story to me and encouraged me to write about my explorations as if I were on a journey. I don’t know if my Traveller muse will return this year, but I’m very much looking forward to witnessing all that unfolds in the run-up to the Faire and the event itself.

Paint it purple: RFL of SL update

RFL of SL 2014 logo by Sunshine Zhangsun
RFL of SL 2014 logo by Sunshine Zhangsun

Saturday February 8th marks the opening of RFL of SL team registrations and the start of Paint SL  Purple campaign.

Those wishing to enter a team into this year’s RFL activities can register here. When registering, please note the following from the RFL of SL wesbite on team registrations:

Please keep in mind that fundraising tools will not be distributed immediately, but our Team Coaches will contact you after you register. We also plan to host some Team Captain Trainings again this year.  We encourage all Captains (rookies & veterans) to attend.  We’ll explain some of the changes for 2014, as well as provide an understanding of who to go to for various questions throughout the year.  There will be plenty more valuable information at these trainings; please plan to attend.

Details on the training will be announced soon.

Paint SL Purple is the campaign to raise awareness of RFL of SL throughout the grid, and to build excitement about the upcoming events of the season.  This year, Paint SL Purple runs through until the Kickoff weekend on Saturday March 8th and Sunday March 9th. Again, to quote from the RFL of SL blog:

So, make sure you find all your purple clothes, hair, accessories, and even skin!  Plant purple trees on your land, paint your walls purple, color your grass purple, and hang purple signs, banners, streamers, flags, and balloons.  Be sure to tell anyone who asks, “why all the purple?” that it’s for Relay For Life and invite them to learn more and possibly join the Relay family!

Dwen Dooley has put out a video on RFL of SL, covering some of the new / changed elements in this year’s RFL of SL activities and infrastructure.

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RFL of SL Activities: initial outline of 2014 events

RFL of SL 2014 logo by Sunshine Zhangsun
RFL of SL 2014 logo by Sunshine Zhangsun

Nikki Mathieson, who is chairing the 2014 RFL of SL event season has circulated a note card in-world outlining some more information on this year’s theme and providing the dates for some of the key events.

The is the tenth year in which the event will have been run in Second Life, and already some $110,000 USD has already been raised. The hope is that 2014 will be another record-breaking year.

There are some differences in the timetable this years, with one major event already rescheduled (the home and Garden Expo, which will take place in September, rather than the usual May), and some familiar activities will not be taking place in quite the way they have in the past.

Initial Event  / Activity Dates

Note the following is not a complete list of all RFL of SL events taking place in 2014, just those for which dates are available.

February

  • Sunday 2nd: first 2014 broadcast for Relay Rap
  • Saturday February 8th:  Team Registrations open and the Paint SL Purple event. If you’ve not already started forming your team, now is the time to do so, and more information on forming teams will be available soon
  • Team Convio Challenge: back for another year, this will occur in the first week of February (exact dates TBC), allowing teams to increase their fundraising totals using the convio tool

March

  • Saturday March 8th / Sunday March 9th: Kick-off weekend. The official RFL of SL 2014 season kick-off ceremony will take place on Saturday March 8th as a part of a weekend-long, multi-region, multi-team celebration

April

  • Friday April 4th – Sunday April 13th: 2014 Fashion for Life

May

  • Thursday May 1st – Sunday May 11th: Fantasy Faire 2014
  • Sunday May 4th – Saturday May 10th: The Halfway There Journey – a week-long series of team events across multiple regions to celebrate RFL of SL and the teams who fundraise
  • Sunday May 16th – Wednesday May 26th: Fiction for a Cure

June

  • Sunday May 30th – Tuesday 8th June: 7th SL Sci-Fi Convention

July

The Relay Weekend Welcome Area (2013)
The Relay Weekend Welcome Area (2013)
  • Sunday July 6th – Sunday July 20th: Summer Breedables Fair
  • Saturday 19th – Sunday 20th July: Relay Weekend

August

  • Wrap-up party – dates TBC

September

The home and Garden Expo this year takes place in September
The home and Garden Expo this year takes place in September
  • Tuesday September 16th – Sunday September 28th: 2014 SL Home and Garden Expo
  • Making Strides Against Breast Cancer

December

  • Friday December 5th – Monday December 15th: 2014 Xmas Expo and Breedables Fair.

Additional Notes

There will be no Teams ‘R’ Us events in the 2014 season. Instead, multi-team events will be held during the kick-off weekend and the Halfway There Journey week. There may also be opportunities for team-funding at the various major events within the season (FFL, Fantasy Faire, the SF Conventions, etc.). If so, details will be announced as these events approach.

Relay Rap  / T1 Radio will again be the official broadcaster for the season, and can be found at  T1radio.com.  The first Relay Rap broadcast for 2014 will take place on February 2nd, as noted above. Those wishing to listen to broadcasts through the season can do so by adding T1’s stream (http://t1radio.serverroom.us:8242) to their land’s media settings or via their own media player.

Further updates to come as news is made available.

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2014 SL Home and Garden Expo rescheduled

HG-2014-logo

A blog post from Kat Alderson on the Second Life Home and Garden Expo website brings word that this year’s event, the 7th to be held in Second life, has been rescheduled.

Originally set to take place on May 13th through 27th inclusive, the event will now take place in September, with the Press Days set for the 14th and 15th September, and opening its doors to the public at large on September 16th through 28th inclusive.

The change has come about due to a mix of unforeseeable circumstances, misunderstandings in what is proving to be a packed events season, as Kat explains in the post:

In October 2013, we announced that the 2014 Home Expo would take place  May 13-27.  Since then, other events announced their schedules, and the spring and summer are packed with high volume events which support Relay For Life of Second Life, as well as other non-profit organizations, charitable institutions, and private interests.

The Home and Garden Expo is the SL event where users can see homes, gardens and furnishing from  creators across SL, enjoy talks and presentations by designers, enjoy entertainment throughout the week and - most importantly, help raise funds for RFL of SL. YThe 2014 event will now take place between September 16th and 28th
The Home and Garden Expo is the SL event where users can see homes, gardens and furnishing from creators across SL, enjoy talks and presentations by designers, enjoy entertainment throughout the week and – most importantly, help raise funds for RFL of SL. The 2014 event will now take place between September 16th and 28th, with press days on the 14th and 16th September

While the new dates for the event fall outside of the main RFL of SL fundraising season, the 2014 Home and Garden Expo will still be an RFL of SL event, and 100% of all fees, sponsorships and donations will go directly to the RFL of SL 2014 fundraising coffers.

One element of the Expo will, however, still occur in May 2014. This is the Fiction for a Cure activities (readings, auctions, and raffle), which will take place May 16-26 on the American Cancer Society island.

Relay for Life of SL 2014: Call for committee interest

RFL-logoThe Relay for Life of SL organisers are getting ready for the 2014 season in Second Life, and in doing so, have put out a call to people interested in helping with committee work.

The committee work is divided into four key areas, and assistance is being sought to help with the work carried out by all four. These are:

  • Outreach, including: mission education, bringing-in sponsors and business  partnerships, supporting international relations (providing internal aspects for key RFL of SL activities such as the Kick-off Celebration, Halfway There fair and Relay Weekend and translating written material); bringing people from within and beyond SL to the Relay
  • PR and Media Relations, including writing and / or distributing press releases, photography, video and audio recording, scheduling interviews with media partners, updating the RFL of SL blog; undertaking social media outreach
  • Events and Design, including planning and executing RFL season special events such as the Kick-off Celebration, Halfway There fair, Multi Team Event and Wrap Up Party; providing support for RFL of SL special mega events as well as the Relay Weekend
  • Internal Support, including providing support to all Relay Teams (processing information on teams, providing mentoring and coaching to teams, moderating group chat, providing inspiration and advice to teams, etc); reaching out to caregivers and survivors; managing the various tools used by RFL of SL (databases, fundraising tools, etc.

Full details on the responsibilities for each division, together with the key skills being sought for each, can be found in the notes accompanying the application form.

If you would like to apply to help with any of the committee work, please complete the committee interest application form, making sure all required fields and filled-out.

Last year, RFL of SL almost broke through the $400,000 barrier. Why not help make 2014 even more of a record-breaking year?

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