Cruising on a Domino in Second Life

The 86′ Domino by Spartaco Zemenis and Dogma9 – cruising at speed past Fastnet Light, Blake Sea

In 2021 Spartaco Zemenis sent me – entirely unprompted – a copy of the Moon Shadow motor cruiser he developed and sells alongside of Dogma9 under their respective winLab and Dogma9 Brands. While this was done in no expectation of a review but as a simple “thank you”, I found the boat so enjoyable to use, I ended up customising it and writing a review anyway (which those interested can read in Riding a Moon Shadow in Second Life). Within that review, I noted that the Moon Shadow – which I rechristened Moondancer after re-painting / texturing it – was the largest boat I’d driven / owned in Second Life.

Well, that record has now been broken! Recently, Spartaco forwarded me the latest version of the Moon Shadow, together with a copy of the 86′ Domino, a super yacht also built in collaboration with Dogma9 and available through their respective stores. At roughly 1.6 times the length and almost half as wide again as the Moon Shadow (so around 37 metres in overall length and 9 metres across the beam), it is now by far the largest boat I’m ever likely to own in SL!

Passing under the impressive Second Norway suspension bridge as I head out towards open waters aboard the 86′ Domino

The size of the boat is perhaps reflected in both its LI and price. By default, it tops out in motoring mode at 324 LI, although this can increase with various options (such as meals) are rezzed out as well, while the cost is a possible “eep!” inducing L$15,000 via the Marketplace, or L$12,000 if purchased in-world. However, for this, you do get a considerable amount of bang-for-(Linden) buck in what is a genuinely stylish yacht.

Inspired by the luxury vessels produced by Italy’s Riva brand in the physical world – a brand somewhat popular among mesh model makers – the Domino draws directly on the Riva 86′ Domino to offer keen SL boating enthusiasts with a vessel which looks good, is packed with options, has a high level of script optimisation, and  – I can say having handled it out on Blake Sea at speed across multiple east-west-east crossings (admittedly with only me on-board) and more gently through the channels and waterways of Second Norway – is an exceptionally agile vessel which handles itself very well.

In all three decks are provided on the boat, the uppermost forming the large flying bridge, with driver / pilot’s station seating up to three, and with a very large pair of sunbeds behind the cockpit area. Steps accessed via a floor hatch to one side provide access to the main deck, which comprises an over-the-stern outdoor seating area where lunch might be taken, and which provides access to the swimming / diving fantail and (empty) jetski garage / dive equipment store below.

Forward of this stern deck is the main day cabin, fully furnished and with the main cockpit to the front of this (control of the boat auto-switches between here and the flying bridge on the touch of a console button). Three points of access from the main deck provide access to the lower deck (one either side of the main cockpit, one within the rear deck area, hidden inside what appears to be a storage locker). The lower deck is split into two fully furnished double bedrooms, a galley, a bathroom, and a small seating area within the fore-and-aft companionway. Forward of the day cabin, and reached via sliding doors is the forward sun deck and sleeping area, and the boat’s bows. And this is just scratching at the bare bones.

My untouched Domino alongside one with a more custom finish at Blake Sea – Sirens Isle

Other features include:

  • The ability to carry up to 15 avatars (region crossings allowing!).
  • Fully functioning television media centres and laptop.
  • Animation and poses systems both built-in to the furnishings and via control panels located in various cabins, for a total of 250 couples animations and 120 single multi-function animations, with avatar movement between seats without the need to stand up.
  • 150 interactive objects,  including:
    • A selection of meals that can be rezzed on the main deck table and drinks and snacks that can be rezzed from the fridge.
    • Items that can be rezzed when working at the galley.
    • Working doors on rooms, closets, lockers, etc.
    • Full projected lighting system for internal illumination.
    • A working satellite ‘phone which allows the user to place calls (IMs) via a configurable list of recipients (and I would advise caution on using the default list of contacts 🙂 !).
  • Scripted dynamic control system that can be used to adjust boat handling (stability / performance balance) to suit your driving needs.
  • Automated resource management with manual override: when the engine is running, all scripts deemed unnecessary to motion / navigation are turned off to reduce the vessel’s simulator resource use.
Listening to the inimitable Tuva Semmingsen in concert on the 86′ Domino’s day cabin TV screen

The last two points are particularly useful when driving the Domino. With a 152 server load and 39.3 physics load, it is no lightweight when it comes to region crossings even without avatars and their associated loads, so minimising resource use and managing performance are important aspect in ensuring crossings are as smooth as possible.

HUDs

A key aspect to managing the Domino is the driver / pilot’s HUD. This provides access to the majority of the boat’s controls via clear icon buttons, with a second “page” for  manually locking / unlocking individual sitting positions, whilst camera options can be selected from the presets at the top of the HUD. In  order to work, the HUD needs to be synced to a copy of the boat. This is achieved by wearing / adding the HUD  and then sitting on the boat as the driver. Once attached, the controls, although graphical, are pretty clear.

As well as e primary owner / driver’s HUD, the Domino is equipped with two additional HUDs:

  • A camera HUD available via tissue box like containers on the boat itself. These can provide passengers with a HUD offering the same camera options as the driver’s HUD, allowing them to shard the same experience in viewing a ride and to switch their camera position if they wish.
  • An owner’s flag HUD, allowing the boat’s flag to be customised. This is pre-loaded with a number of national flags, but owners can also drop their own flag designs into it, either in one of the three spare slot, or in one of the used slots, if there is a particular pre-set flag option they won’t use. Clicking the HUD (when synched to the boat in the same manner as the driver’s HUD) will then apply the flag texture to the faces of the flag.
The 86′ Domino lends itself to re-texturing and simple re-tinting (to a degree). I’ll be looking to enhance the two-tone hull finish (mostly likely snow white and a sea blue-grey for the hull and superstructure elements). although uncertain what I might do with the interior furnishings and décor – yet.

General Handling

The controls are the usual: ↑ and ↓ for the throttle, with ↓ beyond 0 engaging reverse, while ← and → control steering (with the WS and AD handling these respectively for those preferring letter keys for movement). In addition – and a useful capability in a vessel of this size – is the inclusion of fore-and-aft side thrusters. Providing the throttle is set to 15% or below, pressing SHIFT-→ or SHIFT-← will push the entire boat sideways, allowing it to ease alongside piers for mooring.

The two driving positions (main cabin and flying bridge) have buttons that will move the driver between them – including when the boat is in motion. I’m not sure how much value my experience holds for region crossings, given I’ve only taken the Domino out on my own. However, for my more extensive testing, I did take it from the south-east corner of Second Norway up through and around the islands to the Blake Sea Channel at moderate to low speeds, prior to turning on the taps from Vest onwards for two full-throttle runs across Blake Sea into the waters of Nautilus and back, as well as a loop of Blake Sea at varying throttle speeds prior to mooring at Blake Sea – Sirens Isle alongside (serendipitously) the “Dogma version” of the Domino. I encountered a few moments of crossing stutter along the way and some issues of the camera not being sure of what it should be doing, but both boat and camera quickly sorted themselves out without any need on my part to cut power or do anything else, so nothing of the experience was lost.

Were I to sum-up my experience with the boat, albeit it over less than half-a-dozen trips (two of them reasonably long-distance, it would be “smooth and pretty much perfect”. But again, that is boating with no more than two on-board, and only myself during the longer / faster rides.

Another interior shot, this one looking down towards the lower deck galley on the 86′ Domino, with the door to the second sleeping berth just off to the right of the picture

Customisation

Textures for the boat are supplied in two packs contained within the Notecard manual. These can be copied to inventory and the textures downloaded for modding. However, I would note this is something that could potentially be improved; while the textures are split between interior and exterior, the labelling is not the friendliest (e.g. “86_Dimino_Int_101”; “86_Domino_Ext_006”, etc.). This can make matching some of the textures with their locations on the boat a little more complicated than it perhaps needs to be (why couldn’t “86_Dimino_Int_101” simply be called Something like “Domino_Int_Bathroom”?). Givingn a hint of location might be tricky with some elements of the external textures, given the way they are split along the hull mesh to maintain correct scaling when applied – but it would perhaps allow those attempting to mod the boat with a greater level of confidence than “texture X” really does match “panel Y” rather than a 100% reliance on Eyeball Mk 1.

Elsewhere, the boat can be additionally customised through the linking of parts and items. The manual spells out the cautionary notes in doing this (which are minimal), and as noted above, there are some 3rd party creators supplying elements for the Domino – search “86′ Domino” on the MP. Just how much customisation the boat will take in terms of linking additional elements to it needs to be considered; the linkset count is already at 248 objects, so there’s not a lot of overhead to play with.

My semi-modified 86′ Domino seen from overhead

General Feedback

As I mentioned earlier, I’m no fan of big cruisers and yachts in SL, some of which can look (to me) to be ridiculously oversized. However, I do like both the Moon Shadow and the 86′ Domino -with the latter perhaps outdoing the former simply because of this sleek looks, despite its much increased size. Niggles-wise, there is the labelling of textures noted above, and the LOD models have been perhaps a little compromised other than for the high detail model. However, neither of these are going to stop those on board the boat from really appreciating it.

I’m not sure if it is me or tweaking to the scripts, but the 86′ Domino also seems to handle better at low speeds and the Moon Shadow; for a boat of its size it managed some of the narrower channels around Second Norway with aplomb, particularly those crossed by the little drawbridge style road bridges (well, “little” when compared to the 86′ Domino!), making the experience of trying to shoehorn this big a boat through channels its perhaps not designed for an actual pleasure. At speed, it becomes very responsive without once feeling like it is about to get away from you.

Overall, for those looking for a luxury yacht that handles well and is packed with features, the 86′ Domino is well worth looking at. It’s not a boat I’d use regularly, simply because of my predisposition towards smaller vessels. It would be nice if the boat could be offered with a time-limited demo for those wishing to try it, given the price Had this not been gifted, it would have been the biggest barrier for me in considering a purchase), but for the large boat enthusiast in SL, it’s unlikely the 86′ Domino sill disappoint.

My sincere thanks to Spartaco for his generosity.

Related Links

SL20B Sweepstakes in Second Life offer impressive prizes

via Linden Lab

So, around 30 minutes after I publish my unofficial guide to SL20B, an e-mail arrives announcing the SL20B Sweepstakes  – something which I admit I’d missed when visiting the event’s Welcome Area.

Why is this newsworthy? Because the prizes  – particularly for those in the United States – are pretty impressive, including as they do:

  • A physical world Chevrolet Bolt EV car (US residents only).
  • A physical world Asus high-end gaming laptop (US Residents only).
  • A Second Life Lifetime Premium membership.
  • A 1 Year Premium Plus membership.
  • DAILY 1 Year Premium membership.

No purchases are necessary to enter the sweepstakes, just a visit to the SL20B Welcome Area during the festivities, and click on one (or both, in the case of US residents) Sweepstakes kiosks.

The National (US residents only) and Global (US residents + rest of the world) Sweepstakes kiosks at the SL20B Welcome Area

There are also a couple of official web pages providing more information and rules, and which run a clock giving the time remaining to enter:

A screen cap of part of the official Global Sweepstakes website for SL20B

So why not give it a go – the Daily Premium prizes are worth a visit on their own, to say nothing of the rest. Just expect the Welcome Area to be busy!

SL20B: your completely unofficial pocket guide to the celebrations

via Linden Lab

Update: SL20B includes National and Global Sweepstakes with some impressive physical world and Second Life prizes – read more here!

Second Life marks its 20th anniversary in 2022 with 11 days of celebrations and exhibitions across multiple Birthday regions in Second Life. As with previous years, the event folds into in, live music, DJ sets, art, shopping (via the dedicated Shop and Hop event), exhibits by Linden Lab and – particularly exhibit by Second Life residents and communities.

The following is intended to provide a general overview of the celebrations and highlight some of the key aspects, although as there was (again) no preview opportunity (or even any announcement through the SLB Press Corps group, which makes me wonder what we’ve collectively done to be shunned by the Lab), this has in part been put together in a bit of a rush in order to still be relevant around the time of the opening ceremony.

SL20B: The Arboretum

Dates and Theme

This year the SLB festivities will open on Thursday, June 22nd, through until Sunday, July 2nd. Thing will launch on June 22nd with the start of the 3-day Music Fest, with the rest of the festivities and events running from June 25th.

We are pleased to announce our Birthday theme for this year: Our Fantastic Future. The cornerstone of this idea is what we would define as eco-futurism including sustainability, a focus on our environment, and the next generation of our world. Some might call this science fiction, but what is science fiction except a dream for a possible future? In Second Life we build worlds. Our worlds, our way. For SL20B, we invite you to show us your worlds of the future!

– From the official SL20B announcement

SL Birthday Calendar and Magazine

The best way the stay abreast of all that’s going on is via the official calendar of events, which I’ve embedded below.

  • Use the Week / Month options, top right to change the calendar view.
  • Click on any given line item on any given day of festivities to view more information, including teleport SLurls.

SL20B Guide Magazine

Published to coincide with the celebrations is the SL20B Official Guide Magazine. This not only provides a guide to all of the SL20B regions, it includes interviews with members of the Lab’s board and management team, it charts the history of Second Life, with input on the subject from both Lindens and a cross-section of residents (apparently including someone called “Pey”, for some reason who wibbles at some point within it).

The magazine is again a new venture for the Lab where SL Birthday events are concerned, and allows residents and also ISSSU users to find out more about the platform and its attractiveness, with articles tracking some of the popular activities within SL: fashion, content creation, and home décor. There is also a potted history of Second Life from 2003 through to 2023, which appears to be modelled on the (now) staple of SLB event: The Tapestry of Time exhibit, which appears within the SL20 Birthday regions.

For those interested in finding out what is where within the Exhibit regions, Pages 84 through  105 provide an alphabetical breakdown of the exhibitor regions and the exhibits to be found within them.

 

Key Events

Grand Opening

Patch Linden will be formally opening SL18B at 12:00 SLT at the Mandala Stage, which will also be streamed as a You Tube Lab Gab special, in which Strawberry Linden will afterwards host a tour of the SL19B regions.

Music Fest and Shop and Hop

As has become the tradition, the Birthday will kick-off with a 3-day Music Fest taking place at the Mandala Stage and featuring many of Second Life’s top vocalists and musicians. The full schedule (at the time of publication can be found in my SL20B: Music Fest, Lab Gab, Shop and Hop post, and in this official post post.

The SL20B Shop And Hop event is taking place across 20 regions, and features 480 creators and merchants. The best way to find out about this event is via the Shop and Hop Destination Guide entry and via the SL20B Shop and Hop Participating Merchants list.

SL20B: The community Walkway Gallery with the Welcome Area beyond

Lab Gab Linden Talk Shows

As per usual, SL20B will feature a series of Talk shows featuring various members of the Lab’s Board, management team and advisors. These will be a mix of live and pre-recorded sessions, and whilst also already covered in the Music Fest, etc., blog post mentioned above, I’m including the schedule here for completeness, and further information can be found in this official blog post.

Event SLurls: Arboretum 1 – Arboretum 2 – Arboretum 3

Day (Times SLT) Featured Guest(s)
Monday 26th June, 13:30
Patch Linden, Vice President of Product Operations (Live)
Tuesday 27th June, 13:30 Grumpity Linden, Vice President of Second Life Product and Mojo Linden, Vice President of Engineering (Pre-recorded)
Wednesday 28th, June, 13:30 Linden Lab Executive Chair Brad Oberwager and Founder Philip Rosedale (Live)
Thursday 29th June, 13:30 Chief Marketing Officer StyFy Linden and VP of Marketing Brett Linden (Pre-recorded)
Friday 30th June, 13:30 Meet the Moles. The Moles are builders, scripters, and content creators employed by Linden Lab to work in the Linden Department of Public Works (Live)

The Welcome Area

Never been to an SLB event before – try starting at the Welcome Area where you’ll find lost of help, things like the SL20B Hunt HUD, and more!

The Tapestry of Time and Gift Area.

First presented in 2018, the region-wide Tapestry of Time presents visitor with a walk-through of Second Life’s history from 2003 through to the present day using images, text and videos. True, not everything has been recorded, but there’s enough within the region to be of interest to the historically minded.

within the Tapestry of Time can be found the SL20B Gift Area, offering gifts from the Birthday exhibitors and from merchants participating in the Shop & Hop event.

The Community Gallery Walkway

For 20 years, Second Life has offered us a virtual space to create, define and explore, bringing people from around the world together to create, share, discover new interests and make new friends, participate in games and adventures, to learn and discuss, and simply have fun.

For SL20B, the Community Gallery walkway, extending to / from the Welcome Area, has been created to offer a place where visitors can share their memories of their times and adventures, memories that turned a virtual world into a community of Residents.

SL20B The Tapestry of Time and Gift Area

Exhibitor Regions

As is common for SLB events, the mix of content is varied, and the representation of interests broad. Role-play groups, arts, communities, are represented across the nine regions open to exhibitors; some are static, others are interactive in nature.

  • Direct links to the exhibitor regions can be found in the SLurls lists at the end of this piece.
  • Information / SLurls for individual exhibitors can be found in the SL20B Exhibitor Showcase.

Note that teleport boards are available at the centre of all Exhibitor regions for easy of moving between them.

Adult Exhibitor Regions

for the first time at SLB, Adult content and groups are permitted to exhibit at the event, with four dedicated regions  – separate to the main exhibitor regions – open to visit. These have a dedicated Teleport Hub sitting kitty-corner admits the four regions, and I’ve also included individual region SLurls at the end of this article.

Advice on a Better Experience

The SL19B regions – celebratory and Shop & Hop can get exceptionally busy. To help ease the pain for you:

  • If you have a high draw distance, reduce it to  as low as is comfortable for your enjoyment.
  • Turn off shadows in your viewer if you usually have them enabled.
  • Go to Preferences → Graphics and reduce the slider Max # Non-Imposter Avatars to a minimum and dial-down your Complexity slider.
  • Remove texture-heavy HUDs to free-up more texture memory.
  • To assist the simulator, remove unnecessary scripted attachments.
  • Dress lightly, avoid accessories of high complexity.

SLurls and Destination Guide Links

Core Event Region SLurls

General Rated Exhibitor Region SLurls

SLB Beguile SLB Blissful SLB Breathtaking SLB Captivate SLB Celebrate SLB Delightful
SLB Electrify SLB Enchant SLB Fabulous SLB Fantasy SLB Glamorous SLB Incredible
SLB Marvelous SLB Outgoing SLB Sparkle SLB Spectacular SLB Stupendous SLB Triumphant

Adult Rated Regions

Adult Exhibitors teleport Hub SLB Alluring SLB Daring SLB Euphoric SLB Irresistible

Destination Guide and Other Links

SL20B: Music Fest, Lab Gab, Shop and Hop

via Linden Lab

The Second Life 20th Birthday celebrations are almost upon us, with the regions opening on Thursday, June 22nd, and will remain open through until until Sunday, July 2nd.

The following is a summary of the Music Fest and the Lab Gab sessions with will take place throughout the event. Please note that where SLurls are given, they will not be available for public use prior to the event opening.

Music Fest

As with more recent(ish!) years, festivities will kick-off immediately following the opening on Thursday, June 22nd with the Music Fest, a 3-day celebration of live music in Second Life, and on Monday, June 19th, Linden Lab published the line-up for the event. This year, the festival will be taking place at a dedicated 4-region venue (which presumably will be used for other entertainment as well), comprising the four SLB regions of Amaze, Astound (primary landing point), Astonish (alternate landing point) and Imagination (alternate landing point).

At the time of writing, the scheduled line-up comprised:

Time (SLT) June 22nd June 23rd June 24th
10:00 Gates Open — AnLaik
11:00 — — Fly Kugin
Noon Opening Ceremony¹ Made in SL: the Movie¹ Mimi Carpenter
13:00 SEMINA Tia Rungray TEMPIO Breil
14:00 Marqs DeSade DorianKash Tally Mercury
15:00 Justin Elias Anatra Randy De Lucia Jordan Lively
16:00 Holly Giles Joaquin Gustav Slade S. Simunyé
17:00 Ruvi Gatchie ryeshure spiritLed
18;00 Frogg Marlowe & Jaycatt Nico (Effinjay) Oblee Cosmic Cat
19:00 Grace Loudon FrankLee Ras Solaris | Waverino
20:00 Angelikus Deo Maximillion Kleene Gabriel da Silva
21:00 — John Rocky —
  1. At the time of writing, the Second Life Birthday calendar gave the SLurls for the Opening Ceremony and the film festival as those of the Music Fest. However, it appears that:
    • According to the official Talk Show blog post, the Opening Ceremony will in fact take place at the Mandala Stage (no SLurl available at the time of writing).
    • According to the Destination Guide, the film premiere will take place within the Exhilarate region of the SLB Arboretum.

Lab Gab: Linden Specials

SL20B will feature a series of  Linden Specials, featuring a mix of pre-recorded and live interviews with members of the the Lab’s board and management team. These can be attended in-world and will also be streamed via the Second Life You Tube channel. For those wishing to view the events in-world, the SLurl are as follows:

Arboretum 1 – Arboretum 2 – Arboretum 3

Day (Times SLT) Featured Guest(s)
Monday 26th June, 13:30
Patch Linden, Vice President of Product Operations (Live)
Tuesday 27th June, 13:30 Grumpity Linden, Vice President of Second Life Product and Mojo Linden, Vice President of Engineering (Pre-recorded)
Wednesday 28th, June, 13:30 Linden Lab Executive Chair Brad Oberwager and Founder Philip Rosedale (Live)
Thursday 29th June, 13:30 Chief Marketing Officer StyFy Linden and VP of Marketing Brett Linden (Pre-recorded)
Friday 30th June, 13:30 Meet the Moles. The Moles are builders, scripters, and content creators employed by Linden Lab to work in the Linden Department of Public Works (Live)

Shop and Hop

Coinciding with the Birthday celebrations is another Shop and Hop event, this one on a vast scale: 20 regions and 480 merchants! Find out more via the SL20B Shop and Hop Destination Guide category, or check out the list of participating merchants (with SLurls).

Second Life Birthday Calendar

The provides a full breakdown of events -note again that all times are SLT. Click here to open it in a separate browser tab.

Destination Guide links

Note: some of these may not be available until Thursday, June 22nd:

2023 SL SUG meetings week #25 summary

Natthimmel – Göbekli Tepe. May 2023 – blog post †

The following notes were taken from the Tuesday, June 20th Simulator User Group (SUG) meeting. They form a summary of the items discussed and is not intended to be a full transcript. A video of the entire meeting is embedded at the end of the article for those wishing to review the meeting in full – my thanks to Pantera for recording it.

Meeting Overview

  • The Simulator User Group (also referred to by its older name of Server User Group) exists to provide an opportunity for discussion about simulator technology, bugs, and feature ideas.
  • These meetings are conducted (as a rule):
  • They are open to anyone with a concern / interest in the above topics, and form one of a series of regular / semi-regular User Group meetings conducted by Linden Lab.
  • Dates and times of all current meetings can be found on the Second Life Public Calendar, and descriptions of meetings are defined on the SL wiki.

Server Deployments

  • There was no deployment on the SLS Main channel on Tuesday, June 20th. However, the simhosts were restarted.
  • On Wednesday, June 21st, the RC release deployed to the BlueSteel channel will be deployed to the rest of the RC simhosts. This release includes:
    • The “bot detection” update (i.e. AGENT_AUTOMATED constant for llGetAgentInfo() – so only detects if that flag is set, not if an agent is a bot or not.
    • The second part of the LSD rezzing fix + lLinksetDataDeleteFound and llLinksetDataCountFound, among other things.

Viewer Updates

No changes to the crop of official viewers for the start of the week, leaving the available list as:

In Brief

  • This was a solstice party week, so not a lot of technical discussion.
  • Depending on who was speaking, vehicle-based region crossings either appear to have improved for some reason, or at exactly the same.
  • There is a bug with the automated Map refresh / clearing which can result in regions removed from the grid being removed from the Map. Anyone noticing this is asked to raised a support ticket requesting the Map be updated.
  • The Lab is playing with an experimental capability for adding labelling to the Map – some of this was shown by Alexa Linden some time ago, but the experiments at the Lab are continuing, although it is not clear if any of this work will result in anything user-facing, as currently the overlay is effectively a replacement for the actual Map tile, hence why the examples below are on “empty” parts of the the Map.
The latest in LL’s experiments with Map overlays
  • llLinksetDataDeleteFound and llLinksetDataCountFound are awaiting documentation, but are now integrated into the next maintenance simulator.
  • A semi-entertaining discussion on Babylon 5 and Star Trek – who would’ve said Rider Linden is a B5 fan?! All I’ll say is not Zathras – because no-one ever listens to Zathras. Zathras, however, probably did say so. Even if only to Zathras.‡.

† The header images included in these summaries are not intended to represent anything discussed at the meetings; they are simply here to avoid a repeated image of a rooftop of people every week. They are taken from my list of region visits, with a link to the post for those interested.

‡ No, I’m not going to explain that further. Watch Babylon 5 and find out. You won’t regret it 🙂 .

Linden Lab and Motown: a new approach to user on-boarding in Second Life

The Motown Experience: contained within a Welcome Hub estate

On Tuesday, June 20th, 2023, Linden Lab officially announced the launch of a new partnership experience, this one with Capitol Music Group through their Motown Records label (see: Motown Records Enters the Metaverse with Exclusive Events and Immersive Second Life Experience – corporate press release – and Motown Records Debuts New Music Experience in Second Life – official Second Life blog post).

Of course, such partnership between the Lab and external entities are not new; nor, it is not unfair to say, have they perhaps been the most successful of ventures, as might be said to be the case with Film Threat and Zenescope Entertainment Inc (see: The Zenescope Metaverse in Second Life), and it is more than likely that this announcement will cause some rolling of eyes / raising of eyebrows in an “oh no, not again” style of reaction. However, this time, it is actually different, for a reason I’d like to focus on here and which I’ll get to in a moment.

At first glance, the Motown Experience might appear to be along the same lines of the likes of Zenescope – it is offered as a themed region, in this case intended to evoke Detroit and the home of Motown music, and is designed with music events in mind, hosted by a pair of venues, one indoor and the other out on the streets. Within this setting and through the involvement of STYNGR, Second Life residents and visitors to the platform can explore Motown’s rich music and roster of alumni, the music being provided through STYNGER’s unique expertise in licensing and right management and their ability to generate and provide curated playlists of music for stream into platforms and games.

STYNGR is the gaming arm of the recorded music industry, collaborating across all major labels and publishers to give you access to music and artists. With the largest catalogue of music in the gaming ecosystem, STYNGR partners with you to increase engagement, LTV, and visibility for your platform.

– from the STYNGR website

The Motown Experience HUD includes (l) small and hard-to-read instructions on enabling media for both the official viewer and firestorm; (c) the current track on the current playlist; (r) a list of available tracks, accesses by a small button sitting alongside the play/pause and skip buttons at the bottom of the HUD. Speaking personally, I found the HUD slow to respond (before the region even got busy), with the buttons frequently require 2-3 clicks

This is done via a dedicated Motown Records radio station, curated by Motown and STYNGR, and which can be accessed through an auto-attaching HUD (above), which provides access to the various streams the station provides (at the time of my visit, 5 were on offer, per the above images). These tracks can be accessed via a dialogue box triggered by clicking on a HUD button, with buttons also being provided to start / stop / skip tracks during media playback. In addition, visitors can obtain “Styngs”, which might be described as a “digital badge” that can be attached to an avatar and plays  snippets of their favourite Motown songs, and the region will be host to various events and activities.

All of which, admittedly, sounds like standard “partnership” fare; so what’s so special here? The clue is in taking a look at the map and / or camming around when in the region.

The Motown Experience sits within a nine-region estate built out as a comprehensive Welcome Hub that will in the new future be opened as a Community Gateway to receive incoming new users signing-up to Second Life. As such, it is designed to address what many people have felt has been missing from SL: a fairly engaging environment where incoming users can not only learn about the platform, the viewer and find out how to do the basics – they can actually get involved in activities and (allowing for the popularity of the Motown Experience as a music venue) actually get to meet other users and have some pleasant fun with them.

The Second Life Welcome Centre sitting adjacent to the Motown Experience

The heart of this hub – which is staffed by people signing-up to the recently announced new Second Life Mentors programme – is the Welcome Centre, where incoming new users will arrive, once the gateway aspect of the Hub is officially opened. This follows lines similar to the Welcome Island I first looked at in 2021 (see: Poking at the new Welcome Islands) and more recently, the BelliHub (see: A look at the new Belli Rub – I mean BelliHub – in Second Life), albeit with its own unique look and feel, which might be defined as semi-sci-fi. Here, as well as as taking lessons either directly or through Second Life Academy videos (isn’t that Second Life University elsewhere?), it s possible to try a game of bumper boats, or try taking to the air in little “robot-driven” flying cars.

Bridges from the Welcome Centre connect variously with the Motown Experience, a sandbox region (allowing visitors to discover the magic of prim-rezzing and banging them together), a sampling of Linden Homes (with open rezzers so the different styles of the available themes can be seen) a shopping district presenting something of a cross-section of content for sale from various creators (no idea how they were selected), and three games areas.

The Welcome Hub includes a Linden Homes region where many of the Linden Home themes currently available can be viewed, with the rezzers open to allowing visitors view the styles of home within a theme

The first of these is innocent enough, presenting an opportunity for people to dip a toe into combat-style gaming via a game of laser tag. This can be reached on foot directly from the Motown Experience region, or via the Shopping region. The remaining two games settings take the form of a Skill Gaming region tucked into one corner of the hub, and a copy of the (still) controversial Lab-developed “social casino” (which I still have yet to actually blog about, as my original piece lapsed into the realm of “meh-dom”). The latter met with (not entirely unjustified) negativity in the forums when the first one opened, and I admit I still cannot get my head around why it ever came to be seen as a good idea.

The Skill Gaming region – reached via either the Linden Homes region or the shopping region – I can understand; it may not everyone’s cup of tea (including me), but Skill Gaming is popular in Second Life. True, I’d rather see the space used as a broader show of what can take place in SL, but that’s a personal opinion. And that said, one thing that is showcased within the hub and via the cinema occupying its ninth region, is the potential for Second Life for producing quality machinima. For the opening, the cinema appears to be showing Waarheid, but I assume other films by residents will also be shown; although that said, I’d certainly not be averse to sitting down and watching “the truly fictious story of the battle of Dirty Hill” – We Were Moles!

The Welcome Hub cinema

Taken as a whole, this approach to providing a comprehensive hub environment with an active experience does represent a new take on a gateway experience for Second Life, and something that is going to be iterated upon and broadened through a rather of partnerships, as Brett Linden, the Lab’s VP of Marketing noted to me.

What you see now is our first test version [of] a new welcome hub we are testing.  It hasn’t fully been turned on yet to newcomers (and [it] will be tested along with other community gateways), and  but we expect to iterate and partner more with the community (and occasionally outside partners) for future iterations. We’ll be tracking things here closely and play-testing with newcomers to see what works and/or needs improvement for version 2.

Brett Linden, June 20th, in conversation

Given this launch, it is likely the new Hub and experience will be subject on comments and feedback during the upcoming SL20B Lab Gab sessions (of which more in an upcoming post), particularly given new user acquisition is a focus for the Marketing Team under Brett, and he and StyFy Linden from the team are featured in one of the upcoming shows sessions.

More broadly, this expanded tyle of Gateway / welcome facility for incoming new users does seek to address many of the critiques directed towards the on-boarding process: it is staffed by mentors who can provide a personal level of assistance; it covers the “first five (or fifteen) minutes” of in-world experience whilst offering a good opportunity to get to grips with the viewer and discover more about what Second Life is about; there is the opportunity to explore more broadly via the teleport portals (or should than be canons?!); there are local shopping and gaming opportunities; and – most importantly, and assuming the Motown Experience succeeds as a music venue / attraction for existing users as a well as new users – it presents the opportunity to meet people. In this, it might be suggested that how well it succeeds in helping incoming users to “stick”, once the gateway is open to incoming new users, is going to be down to how open, friendly and welcoming the established users visiting the Experience and its surrounding Hub are towards those newbies.

Certainly, I enjoyed my afternoon exploring the Hub regions – and my thanks, as ever, to Brett for his time in talking through aspects of the hub with me , and I will endeavour to keep tabs on what is happening with it over the next month or two; if not directly in relation to the Motown Experience, then certainly with the Welcome Hub as a whole.

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