Say it with flowers is a banner line perhaps most recognisable from adverts for Interflora, the global flower delivery service. It is said to be a slogan crafted by ad man Patrick O’Keefe in 1917 on behalf of the Society of American Florists. It was a recognition of the fact that floriography – the means of cryptological communication through the use or arrangement of flowers that has been a common practice across many cultures in Asia, Africa and Europe – had soared to new heights of popularity throughout Victorian Britain and the United States.
Most usually we associate the use of flowers as a means of shared communication of feelings. We give flowers as an expression of love / desire or as a means of communicating shared sympathy / commiseration / commemoration, or of a united joy / shared happiness, and so on.
However, such is the versatility of flowers that they can be used as a means of personal expression and narrative – and this is beautifully demonstrated in Inner Bloom, a remarkable exhibition of photography by Ms. Squeeeze (Squeeeze), which opened at Frank Atisso’s Art Korner on May 27th, 2022.
Comprising 17 images spread through a single exhibition hall carefully crafted into three individual areas, Inner Bloom uses flowers to communicate moods, stories and feelings that may be highly individual to the artist, but are richly recognisable to the observer.
Separated by phantom translucent walls, the three spaces making up the exhibition are marvellously graduated in their presentation, the first section offering pieces largely slanted toward monochrome with just soft hints of colour, progressing to images where the colour is more prominent, to those with a depth of colour that contrasts strongly with those in the first section.
At the same time, the style of the images grades through the three sections, from a heavy, but controlled use of shadow and silhouette through to backdrops that provide clarity of image and lighting that more readily reveals expressions, whilst shadow and tone are used to draw specific attention and focus.
By presenting the images in this manner, together with the changing colours of the flowers that form the “carpets” of the display areas, we are imbued with a sense of shifting moods and thoughts, and our imaginations are drawn to different narrative themes in progressing through the exhibition.
Evocative, rich in interpretation and artistic expression, Inner Bloom should be viewed using the supplied environment setting (World → Environment → Use Shared Environment), and with Advanced Lighting Model enabled.
SLurl Details
- Inner Bloom, Art Korner (Deju, rated Moderate)
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