Update May 17th: It appears LL may either have released a change to the splash screen and have rolled it back, or are experimenting with ideas. On Monday, May 17th, the splash screen had reverted back to the April update.
Back in April Linden Lab slipped out a revamp to the secondlife.com home page.
At the time, it came in for a very mixed response, featuring as it does an actress in elven-like make-up rather than the more usual avatar.
The image used was actually a still from the broadcast quality advert Levitate Media produced on behalf of Linden Lab in August 2020, and which was previewed in December 2020, a point that seemed lost on at least some of those who responded negatively to splash screen re-vamp.
The re-vamp also brought the secondlife.com property more into line with other Second Life properties such as the enterprise micro-site, in that scrolling down the page reveals further information on Second Life under a trio of headings.
The latest update – seen at the top of this article – was quietly rolled-out during the week. It now features an enlarged version of the still from the Levitate Media video and a re-worked menu. Gone are the options found in the top right corner of the screen, to be replaced by the more “modern” three-bar menu icon favoured by website designers and which offers a mobile device friendly solution to accessing menus. The rest of the page remains unchanged from the April 2021 update.
To be honest, I liked the April update, and the upset over the use of a live model seemed a little overblown to me; as I’ve said elsewhere, Second Life is supposedly “your world, your imagination”, so why not someone dreaming about being Galadriel or somesuch? That said, the image in this latest version is – to me – a little too large and in-you-face and as a result looses a lot of the mystery / enticement it presented in the April version of the page; better, perhaps to have left it untouched and simply re-work the menu access.
As it is, the latest update is a small tweak, and presumably part of the Lab’s preparations for the deployment of revamped new user on-boarding process and new user experience. It also makes the secondlife.com splash screen a little more mobile device friendly (although the rest of the web pages have a long way to in that respect).
Note: you need need to be logged-out of secondlife.com in order to see these changes.