On Tuesday, September 8th, Linden lab announced their latest partnership event intended to offer fun for existing users and to encourage those why may not have tried the platform or who have been absence a while to have a go in a party-like environment.
For this latest event – which will take place on Saturday, September 12tth, the Lab has teamed up with animation studio Titmouse Inc., to host the virtual equivalent of the Titmouse Smash Party, to be held in conjunction with the 2020 Lightbox On-line Expo.
Titmouse, Inc., is a North American animation studio operating out of Los Angeles, New York, and Vancouver. Since 2000 they have been producing animated television programmes, feature films, music videos, title sequences, commercials, and short films for clients like Nickelodeon, The Cartoon Network, Disney, Netflix, Adult Swim and most recently, CBS Television for whom they have been working on the Star Trek: Lower Decks series others. However, for 20 years they also gained a reputation for hosting an annual Smash party.
The party allegedly started as an experiment in catharsis for Titmouse employees, after one of the founders of the company heard about a Japanese restaurant that offered clients an unusual service. To help diners get over the cost of their expensive meal, diners could, let off steamby going to a room in the restaurant and smashing a US $1,000 vase to pieces. True or apocryphal, I’ve no idea – but Titmouse reproduced the idea by setting up a basement room for staff where, if they were feeling stressed or suffering a creative block, they could go down to and smash the living daylights out of anything in the room (except other employees, obviously).
This basic idea took on a life of its own, evolving into an annual event for Titmouse staff, family and friends, with fun, music, noise and at its heart, The Cage, a place where attendees could – you guessed it – smash whatever was tossed / placed inside it to smithereens.
In the 21st century these types of activities are frowned upon. The Smash Party is a night where one can experience the visceral catharsis that our cave-person brain secretly desires without the stigma of our repressed society’s judgement.
Some companies do trust fall retreats. Some do bowling. Some do theme park trips. We, traditionally, have smashed.
– Titmouse owner Chris Prynoski, talking to WNW in 2019
Nothing is safe from The Cage – old toilets, broken (or even working TVs), furniture – anything that doesn’t constitute a serious risk or life or limb – and be placed inside and await its fate.
After 20 years, the real-life Titmouse parties were “retired”, Prynoski and his teams deciding they would rather end on a high and have people talking fondly about past parties, rather than responding to the news of the next party with, “What? Is that really still a thing?” or similar.
However, the company has found new ways of hosting the parties – through VR and now, thanks to Linden Lab, within Second Life.
Anything can (and probably will) happen at this virtual world gathering where participants are invited to smash, bash and crash one of the hottest parties of the year held by independent award-winning animation production company Titmouse.
Attendees of the Lightbox Expo and the Second Life community are invited to attend this year’s festivities, which include a combination of music, art and overall anarchy. At the centre of the event is an interactive smashing cage where attendees can smash objects with a variety of different weapons. You can also meet and take a photo with Titmouse mascot, Mr. Chirps.
Rumour has it that the region is filled with more than a few Easter eggs so don’t be surprised when you encounter everything that is weird and wonderful — all springing from the imagination of the Titmouse team.
– from the official Second Life blog post
Those interested in finding out more can do so via the official blog post, which includes a link to a FAQ written specifically for those new to Second Life to help them get started and find their way to the event.
Be sure to save the date – Saturday, September 12th, and catch the promo video below as Patch Linden gets an early start on having a smashing time.