For the last two years, Linden Lab has run a winter shopping event over the end-of-year holiday period that has been variously called Shop and Drop or Shop ‘Til You Drop. On November 8th, the call was put out to merchants and creators to join this year’s event.
Running from Friday, December 13th, 2019 through to Monday, January 6th, 2020, the shopping will take place across the Lab’s special shopping regions. Past events of this natures have been held through Christmas holidays, as noted, and around other special events, such as the Second Life birthday celebrations, and have proven a popular means for merchants to bring new customers to their brands and stores.
Merchants interested in participating in the event are asked to to offer a discount on some of their items (think Cyber Monday deals!) and provide a small gift to holiday shoppers..
Those interested in joining the event should fill out the official application form.