I’ve known Maxwell Graf – incredibly enough – since 2007. We’re not actually in the same social groups within Second Life and rarely hang out, but Max is the kind of person you can instantly feel at home with. We can go without talking for several months, and then an impromptu IM picks things up almost where they were left last time around. I’ve also been honoured that Max has, on occasion passed his written thoughts on subjects related to content creation, Second Life, etc., to me for thoughts and feedback – even though I’m possibly the least qualified to comment on matters of content creation.
It is as a content creator that Max is perhaps best known in Second Life. His Rustica brand is renowned for quality furnishings, building kits and more, particularly for those with a lean towards Medieval or fantasy settings – although his products are applicable to more than just these two genres. In more recent years he’s branched into steampunk and fashion (with his Bitch and Bastard brands of female and male clothing and apparel – including some magnificent facial hair options for the discerning gentleman!). He is also a superb sculptor of land and maker of landscapes – as anyone who has visited the stunning and beautiful Rustica, home of his brand, will agree.
Nor has Max content with offering his creativity to just Second Life. He has one of the first into Blue Mars and also quickly active in Cloud Party. More recently, he’s been working in Sansar, building a five experience “chapters”, including some familiar names – LagNmoor, Rustica, and Neptune’s Revenge – those willing to dip their toes into Linden Lab’s latest venture can visit and enjoy (just follow the clues!).
Throughout all of this, Max has been a friend to many; honest, supportive, outgoing, and true. So when he puts out a plea on Plurk concerning a personal situation, those who know him rally round with re-Plurks, Tweets and blog posts (and my apologies to Max and Lyric for being a little tardy with this blog post, I haven’t been paying attention to social media of late – and my thanks to both Saffia Widdershins and Ciaran Laval for the indirect nudges on the matter).
Max isn’t asking for donations or any kind of direct financial support via the real world. What he is asking is for people to buy something for their in-world enjoyment from his store. It doesn’t matter how big or small, how much or how little; in fact, as he says himself, if there is something you desperately want, but cannot honestly afford it, contact him, and he’ll try to sort something out with you.
As we’re currently re-building and replacing elements of Holly Kai Park to ensure all of the landscaping elements, buildings, accessories, etc., are held by a single account, we took the opportunity to zap to Rustica and pick up a set of Max’s PipeWork Electric Lamps, which are now installed in the snug lounge and around the dance floor at Caitinara Bar to add some lighting ambience with a unique look.
So please, do take the opportunity to help a talented creator and friend. Hop over to Rustica in-world or on the Marketplace and offer support by buying an item or two. I can guarantee you won’t be disappointed with the quality of anything you purchase from Rustica / Max.