RFL 2017 season kick-off weekend

RFL of SL 2017 theme
RFL of SL 2017 theme

The weekend of Saturday, March 4th and Sunday March 5th see the official kick-off weekend for the 2017 Relay for Life of Second Life season. It marks the start of the season’s major events, with three taking place over the course of the weekend:

  • The season’s opening ceremony.
  • The start of Paint It Purple.
  • The opening of Fashion for Life.

Kick-Off Event

Festivities will commence at 09:00 SLT on the morning on Saturday, March 4th, with the opening ceremony at 10:00am SL. A track has been laid, passing through all the years that RFL of SL has been active, and the stage reflects the event’s theme: Passport to Hope.

Paint It Purple

Saturday, March 4th, 2017 marks the start of RFL of SL’s Paint SL Purple week.

Running through until Sunday, March 12th, the campaign is aimed raising awareness and excitement as the official launch of the year’s fund-raising season for Relay for Life and the American Cancer Society draws near, by encouraging residents to paint the grid purple, the official colour of RFL of SL.

So how does it work? The official description of the campaign explains:

Turn your world purple. Wear purple clothes, purple hair, even purple skin. Turn your house purple, paint your grass purple! Do you own a store? Paint your store purple. The goal is for people to take notice!

And why purple? Because it’s the official colour of Relay For Life, and is the colour representing  every type of cancer, while RFL raises money for research into all types of cancers.

There will be purple-themed events at the special Purple zone, to the west of the American Cancer Society region, and sitting between it and the kick-off celebration grounds. Events launch at 09:00 SLT on Saturday, March 4th with the Paint SL Purple Party!

If you fancy going purple for the week in support for RFL of SL, you can get a Paint SL Purple kit in-world at the American Cancer Society region.

The Paint it Purple Stage
The Paint it Purple Stage

Fashion For Life

RFL of SL’s major fashion event, Fashion For Life, launches on Sunday, March 5th and runs through until Sunday March 19th.

Fashion for Life aims to provide an incredible shopping and entertainment experience featuring unique items, runway shows and music. Past themes for the event have included: I(2007); St. Patrick’s Day (2008), Pirates (2009), Fashion Capitols of the World (2010), Beyond Black and White (2011) … all te way up to 2016’s That’s Entertainment! This years theme is: Glam, and styles will range from formal to bohemian in a beautiful high fashion glamorous setting to the south of the American Cancer Society region.

The Fashion for Life catwalk
The Fashion for Life catwalk

About Relay For Life of Second Life

Relay For Life of Second Life is an annual fund-raising event that takes place in Second Life in July each year. Volunteers form or join teams to have fun while fund-raising and raising awareness from mid-March through mid-July. In July teams build camp sites and walk a track, just like a Real World Relay. Since 2005, RFL of SL has raised over US $2.5 million for the American Cancer Society.  Since 1985, Relay For Life has become an international movement with over 5,000 Relays being held around the world. As of July 2014, RFL of SL ranks 17 out of 5,000! In fact, RFL of SL is the most global Relay event with teams and volunteers and supporters from more than 90 countries, worldwide.

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