Linden Lab has just launched a new promo-style video, together with a blog post, which highlights recent changes and improvements to the platform.
Playing a little on SL’s birthday, the 57-second long piece is a typical sample of recent Second Life video promotions: plenty of fast cuts and beat-laden music. However, the text inserts included with it tend to suggest the target audience is perhaps those who may have tried SL and since wandered away, rather than those who have never tried it at all.
If this is the intended focus of the video, it shouldn’t come as any surprise. Around the time of the 10th Anniversary celebrations, Rod Humble made it clear in a number of interviews with the press, some of which I covered in these pages, that one of his aims has been to try to “win back” those 30+ million people who have tried SL only to walk away; and that it is something that has been on his mind for a good while. It’ll be interesting to see, therefore, if this is a one-off, or the first step in part of a much wider campaign.