Talking since the stone age

Linden Lab’s most recent blog post – and the comments that follow it – combine to be something of a corker.

15 BILLION voice minutes served since Voice was introduced in 2007? Given that means users have effectively clocked up 28.57 THOUSAND years of conversations (with thanks to Chakalak Skall for this tidbit) – one cannot help but think Linden Lab are playing around with figures to try and prove a point…

But that aside, there can be no denying that Voice, used in context, can be very handy. The real question surrounding it is – what is the context, and what does that tell us about the future?

Well, the fact is, even a casual read-through of the full post and the the comments that follow it reveal that there is a growing divide within the Second Life community: those who see SL as more of an “entertainment” medium effectively “versus” those who see it more of a business / communications “platform” (among them Linden Lab themselves).

The pros (and cons) to Voice are clear and the arguments for and against it well-defined. Whether one understands all the technical issues surrounding Voice as it stands (and there are many), one cannot deny it does have uses as flawed as they are; as such, it is hardly fair for non-Voice users (largely from the “entertainment” group) to scream about its “non-applicability”.

As someone who is in SL to enjoy myself for the most part (even though I have become increasiningly passionate about many elements of SL outside of my immediate enjoyment), I sit in the middle. I am here to enjoy myself for the most part, and actually have no strong view for or against Voice. True, I choose not to use it, but this is for three simple reasons rather than me being in any way “anti-Voice”:

  1. My early experiments with it were not a great success. No technical problems per se – just simply the fact that I found virtually none of the people I interact with use Voice
  2. When away from my usual haunts, I found Voice to be a) carrying the most banial communications going b) highly intrusive in terms of unwanted communications (“Wow, BABE! What an ASS… WIGGLE IT FER ME!” through to someone singing (at least I assume to this day they were singing and not having a tooth pulled without the aid of a local anesthetic)).
  3. As someone largely engaged in roleplay, I have a mental image of the people I interact with based upon their avatar – and I really don’t want that to be shattered by finding either their voice doesn’t match the mental image or that they engage in habits I find off-putting (for example, I’m vehemently anti-smoking, and a snob with it; were I to hear the flick of a lighter or the rasp of a match while engaging in play, that would be IT, mood ruined as my head gets full of thoughts of “kissing” a smoker or inhaling their breath…sorry, but there it is – a vivid imagination can be a curse as well as a blessing).

That last point aside, it’s fair to say that in one-on-one interactions between consenting adults, Voice *could* actually enhance a D/s mood & play, rather than being the ugly duckling many roleplayers are keen to portray it as being.

Within the business / educational environment, however, Voice has very definite benefits and applications, and given Linden Lab, must, at the end of the day, generate revenue, the expansion of Voice products to help leverage these environments – whether we like it or not – makes sense.

Providing it is done wisely.

And for the life of me, I cannot see precisely HOW some of the “new” Voice features actually achieve that.

Users will be able to receive voice call in-world from outside numbers? Sorry, don’t see the strategic benefit here. If I’m a corporate bod out in the field and I want to call someone at the office about something, I’m either going to call them direct on what’s called their “office phone” or their “cellphone”, and speak to them directly. If they don’t pick up, I’ll leave a message.

I’m really not going to fart around dialling their avatar in the hope they are in-world and in the hope my message will be converted to an IM and then e-mailed out to them if they are not…

Not after the first-time novelty has worn off, anyway.

Similarly, if I have a colleague in the field who is in-world, and I’m elsewhere, I’m not going to faff around calling their avatar. If they are in-world, then it’s a no-brainer that they’ll be within cellphone coverage, so I’ll call them direct.

And please don’t give me any of the “Ah, but what if you don’t have their number?” rubbish. If I don’t have their number a) It’s even less likely that I’ll have the contact details of their avatar either; b) I’ll doubtless know someone who DOES have their number and get it that way.

Similarly, can you really see avatars who meet in-world on business ONLY passing on their in-world contact details? No. They’ll be handing one another their office / cellphone contact info, again negate the “benefit” of this service.

The in-world chat / conference transfer to SMS recording is marginally more beneficial, but one still has to ask whether the whole “SL-as-a-corporate meeting tool” really stacks up against far more established means of video and teleconferencing tools most companies have already invested in.

Of course, the cynic in me realises there is an additional angle in trying to hype these things with users, and that’s its potential use as a revenue-earner. To quote Catherine Linden: “Regarding cost, we do not have pricing for AvaLine or the other voice features yet but will announce as we get closer to leaving Beta.” That is to say, if you want to use the tools, you’re going to have to pay for them. And a strategy like that where home / leisure users are concerned will be really good business – for Skype!

Will the business side of this strategy work? Time will tell…but I have a nagging doubt it won’t. To me, time would be better spent improving the Voice tools that are available now.

All these great new things may sound like ways of “enhancing” SL to the corporate buyer, but in bolting them onto the core product left-right and centre, Linden Lab are simply in danger of trying to become the Everyman of the corporate communications world.

And as as the saying goes, he who seeks to become a jack of all trades ends up mastering none of them, boondoggled by those who offer far more focused, targeted solutions.

The truth about adult content?

I’m coming a little late to this, as my mind has been elsewhere over the last few days (annoying when real life interferes in things, isn’t it?).

To cut to the quick: could this be the real reason behind Linden Lab’s sudden moves to alter the way in which Adult Content is viewed and accessed within Second Life?

As is noted in the report, this is not the first time that Congress has grumbled at the likes of Second Life or frankly, rattled sabres. However, it isthe first time the finances have been appropriated for a specific investigation into how minors can access adult-themed material within virtual environments, quote:

The Committee is concerned about reports of explicit content that can be easily accessed by minors on increasinly[sic] popular virtual reality web programs. The Committee directs the FTC to issue a consumer alert to educate parents on the content that is available to children on virtual reality web programs. In addition, no later than 9 months after enactment of this Act, the Commission shall submit a report to the Appropriations Committee discussing the types of content on virtual reality sites and what steps, if any, these sites take to prevent minors from accessing content.”

This statement was made in the Financial Services and General Government Appropriations Bill, HR110-920, introduced in December of last year. The investigation by Federal Trade Commission lawyers commenced in March 2009.

Yep, March…the month in which Linden Lab announced their proposals to alter adult content accessibility in Second Life. Coincidence? One can only think not.

So what if the investigation is the cause for Linden Lab to step in with – seemingly – “sweeping” changes to SL (and note I do not say “unreasonable” here)? Well, it certainly helps put things in to perspective.

While the investigation is not aimed solely at Second Life, it is certainly enough of a pointed gun to encourage Linden Lab to take steps to ensure that their house not only meets the current FTC-mandated regulations on virtual worlds access (which are, so far as I can gather, pretty lax – of which more anon), but that they are in a position to demonstrate that they have taken every reasonable step to ensure they have as far as is possible made Second Life an environment minors cannot readily access.

And one cannot blame them for this at all.

It matters not whether the proposed changes are foolproof or not – name me any system that is “foolproof” and I’ll happily show you a fool, as the saying goes. Sure, little Timmy can always find a means of circumventing the system, be it by “borrowing” Mum’s credit card to get his account verified or Dad’s driving licence to get himself age verified – but using such arguments as a reason not to have suitable verification processes in place are both irrelevant and idiotic.

And frankly, it’s about time they stopped, together with all the other idiocy floating around about such verification tools being against the likes of “EU Laws”.

Why? simply because it is not about whether Timmy or anyone else can circumvent the system, period. It is about Linden Lab demonstrating that they have met or exceeded every recommendation / requirement mandated by government to ensure Timmy cannot readily access adult content within Second Life – nothing more, nothing less. And some people need to get their heads around that fact.

Let’s use an example to demonstrate what I’m saying: all cars use ignition keys to access them and start the engine. So, is the fact little Timmy grabs Dad’s keys, gets into the family car and promptly runs it into the neighbour’s dog a failing on the car manufacturer’s part for not putting enough “anti-kid” failsafes in their cars – or is it Dad’s fault for leaving the car keys where Timmy can take them?

Age and account verification in SL is no different; providing adequate up-front blocks to open access are shown to be in place, then the fact that Timmy “borrows” Mum’s credit card to get his account verified cannot readily be blamed on any failing by Linden Lab to “protect” minors. providing LL can demonstrate the blocks are in place, then the fact that Timmy did circumvent them becomes a matter of parental not corporatefailing – just as little Timmy’s ability to grab Dad’s car keys is not a corporate failing on the part of car manufacturers, but purly a matter of “parental control”.

So why don’t Linden Lab simply ring-fence new arrivals into SL by locking them into a PG continent or by beefing-up the front-end sign-up process?

Well, primarily because neither of these acts would come as close to solving the problem in the timescales available, or successfully meet the criteria of preventing the finger of blame being pointed at LL should the most heinous of tragedies occur and a young person witness “adult” content.

For a start, given the apparently monolithic structure of SL, I doubt any “beefing up” of the sign-up process could be easily achieved within the time frame necessary. And let’s be clear on this; Linden Lab did not fail to ensure a robust sign-up process was in place from the start. Far from it. They adhered perfectly to the FTC’s stated requirements – and right now, they still do. It is not Linden Lab’s fault the regulations themselves have been wishy-washy or are likely to be changed as a result of this investigation.

And remember, the investigation is already underway. The final report is scheduled to be published in December. Given the way government agencies work, this likely means that Linden Lab have a very narrow window – perhaps months in which to demonstrate they are taking positive steps to address concerns over minors accessing adult content within SL. Thus, alterations to the sign-up process and ensuring all existing users are “covered” by it is likely to be exceptionally hard to do within such a time-frame – and equally likely to be far more disruptive to those of us already occupying Second Life.

Similarly, in the context of the FTC investigation, the implementation of a PG continent is not the most viable option for Linden Lab to safely ring-fence itself against the ire of Congress.

Why? Because such a continent would mean Linden Lab themselves would be responsible for policing the borders and ensuring little Timmy doesn’t climb the fence and fly off to see Things He Should Not See – because by the time he is able to climb the fence, he is already in-world, and so the onus is squarely on LL to ensure no fence-climbing is possible.

So long as the fences are positioned outside of SL (i.e. through account and age verification), then should little Timmy get through them, Linden Leb can justifiably state that his ability to do so was a failure on the part of his parents, and not on LL’s part. Move the fences in-world (around a PG continent) and this ceases to be the case, and LL are wide open to accusations, blame – and a possible lawsuit over the “trauma” caused.

Where Linden Lab have failed in this matter, and failed in the most deplorable manner, is in the use of smoke and mirrors in defining the reasons for the changes, assuming the FTC investigation is the real reason for the moves.

If it is, then far better that Linden Lab had been up front about it. Honesty really is the best policy. Certainly, it would have avoided the widespread wailing, gnashing of teeth and rending of virtual garments. Truth be told, it would have probably garnered them a lot of supportwithin the community and seen a lot of people who have otherwise ended up somewhat peed off at Linden Lab far more sympathetic and willing to work with them in developing a solution.

So why weren’t The Powers That Be up front with us? Probably for two reasons:

  • Doing so might have been seen by those on the outside looking in (e.g. the likes of Congressman Mark Kirk of Illinois, who seems to have on-going issues with SL) as a tacit admission that there is a “big” problem within Second Life, and caused them to redouble their already vociferous shouts to have access to all Second Life content removed from schools, etc. (and leave us not forget, LL very much see educational link-ups as an important part of their future)
  • Hubris: the leadership within Linden Lab have repeatedly failed themselves to grasp the fact that we, their user base, are adults. Time and again, rather than meet with us as equals, they’ve opted to look down upon us as a parent might look upon a wayward child and simplypatronise us. Most recently, this was demonstrated in the OpenSpace sim debacle, where the patronising attitude was very much in evidence from Mark Kingdon right down through to Jack Linden.

It does remain sad that Linden Lab continue not to be more forthright with their user base. If the FTC investigation is the reason behind their current proposals for adult content, then they’ve both shot themselves in the foot, vis-a-vis the aforementioned support they may otherwise have gained in being open, and they’ve further damaged the trust between themselves and their user base.

That said, one would hope that if it does become apparent that the FTC situation is the cause of the changes, that the community itself will show maturity and cease the foot stomping and lip pouting going around SL in the forums and on the JIRA, and try to engage with LL on a more positive footing to ensure the transition from “old” to “new” is carried out as positively and cooperatively as possible.

Maybe I’m wrong, but…

All the kurfuffle over the Adult Content rating has got me thinking a lot; and as I’ve been raised to admit wrongdoings or wrong thinking, I have to admit, I think I’ve overreacted in part to the situation.

Why?

Well, as I’ve already stated, having adult verification in SL is no bad thing. It’s a part of real life, so why not here? Yes, SL is supposed to be for “over 18s”, but again, teenagers are wont to bend the rules, be sneaky, etc. – so what is wrong with an additional “line of defence”, so to speak, inSL? Certainly, since LL announce PIU is acceptable, the verification process has loss a lot of the sheer furore and rumour-mongering it suffered.

Certainly, as per my last post, getting the Adult Content definitions properly sorted is crucial to the “success” of the system – and the struggle to achieve this is far from over. As is the need to try and get LL to be somewhat more transparent in the matter (vis-a-vis “keyword”lists, etc.) than the currently are.

But…and here’s where I hold my hand up and say “I may be wrong / may have been wrong,”….I’m no longer convinced having an “Adult” continent is actually a bad thing. And here I pause to the sound of collective jaws dropping.

No, seriously. While such a continent might become a slum area….there is no reason why it should. Let’s look at the facts.

  1. When it comes to BDSM, a good proportion of BDSM-related places are in fact located on private islands or regions. Ergo, other than having to change their ratings (and yes, I know there can be implications where they are not the SOLE user of a sim) this shouldn’t be the drama-laden threat some are perceiving – simply beccause they weill be unaffected and providing their customers verify themselves trading will go on.
  2. Where BDSM malls and shops are on the Mainland (and granted LL need to do a LOT more in assisting with relocation than they are doing), then the move could be seen as an opportunity. Let’s face it, the Mainland is, by-and-large a mess as it is. Now there is a new continent and a chance for BDSM mall and shop owners to band together and encourage LL to help them create something unique. Yes, there will be the inevitable “live sex” clubs, escort palaces and the likes, but there is no reason that these can’t be zoned simply through judicious cooperation on the part of responsible BDSM shop owners – and the rest of us – in getting LL to be more supportive of the forthcoming moves.
  3. Again, the new continent gies the opportunity for a degree of zoning beyond just “BDSM” and “sex” – particularly if LL can be encouraged to consider it. So that again, specialised commercial communities can be created, raising, rather than lowering, the feel and look of the continent and thus making something wholly unique going forward.
  4. While there is no guarantee that the Idiot Factor will not enter into the Verified World, it’s likely that the majority of those verifying themselves are going to be those here for the long-haul, and who have specific Adult interests. As such, they are liable to be reasonable, understanding and – pardon the expression – mature enough to act accordingly in the continent and not actually be members of the brown trenchcoat brigade looking for a cheap thrill or quick flash.
  5. While those seeking online sex or to sell telephone porn, etc., may continue to be something of a concern and could degrade the feel of the continent in places, one has to ask that is this any different than the current situation on the mainland? Does it indeed have to be a problem? 250 sims and counting is a fair amount of space, so it’s hard to see it being suddenly overrun by such establishments. Having to verify anything could well be an actively discouragement to the clientele of these places to get inolved in SL, and thus reduce the presence of such places.

So, as I ponder the situation, and while I remain firmly committed to trying to get the Adult Content definitions better worked out and published….I’m not so much buying-in to the “Adult continent = slum continent” argument any more.

In many ways, the fact is it could become the most popular and vibrant community in SL.

Can we of the adult community and Linden Lab join hands to see that it is?

Can we please just be adult about this?

On April 21st, Cyn Linden posted an “update” relating to changes to Adult Content in Second Life. As is usual with such postings from Linden Lab personnel there was much talk about about discussions with residents, brown-bag meetings and implementing the changes “in the least disruptive way possible”.

This has amounted to a case of being the good, the unfortunate and the ugly.

  • The good: LL have apparentlybroadened the means of Age Verification to include having Payment Information Used as a means of verification (although this has yet to be confirmed on the Age Verification page) – so as long as you’ve used a credit card to purchase linden dollars in-world, you’re “verified” – the only problem you may encounter is if a sim owner opts to set the “Age Verification” flag on their sim, in which case you will need to be age verified to enter
  • The unfortunate: the Adult Continent is a fact of life (Ursula), despite Linden Lab’s previous assurances the option of a ring fenced PG region would form a part on-going discussions in the matter
  • The ugly: Linden labs seem determined not to engage with those of those active in the SL BDSM community as to what is considered “Mature” – as opposed to “Adult” – content.

That LL have opted to push ahead with the Adult Continent (indeed, have built it) should come as no surprise. Let’s face it, they’d already determined this would be the case before the first announcement relating to “adult content” was ever made – just as they’d already determined their course of action with regards to OpenSpace sim long before the initial announcement relating to them was made last year.

What is of concern, however, is the lack of engagement of the definition of “adult content”. Make no mistake, the current definitions, by-and-lage, are far too broad to suggest D/s and the majority of BDSM activities / products are “safe” from an “Adult” classification. Indeed, so subjective are the definitions, its fair to say that currently, BDSM could be said to fall squarely into the “Adult” category.

  • Representation of intensely violent acts? Well – a whipping would, in most social circles, be regarded as a violent act. As would a kidnap role-play (taking someone ostensibly against their will)
  • Photo-realistic nudity? – yup, tends to occur in both advertising and in the fact many subs prefer to be nude or at least semi-nude at at times
  • Expressly sexual themed content? Hmmm….one might argue that D/s and BDSM is not purely about sex, but within SL few could argue that a large part of BDSM play is related to eroticism and “sexual themes”

Clearly, the big differentiator in matters is that D/s and BDSM are consenual acts – and this is the first thing the current definitions fail to address.

But it goes far beyond this, and right now, the one thing Linden Lab (again) appears unwilling to do is actually engage with people raising genuine concerns. There is much about D/s and BDSM that can be taken outside of the context of either “sex” or “violence” (again; is it really violent if the parties involved are clearly consenting to the actions in which they are participating (using a precept such as RACK)?); so where does it fall in the scheme of things?

Yet Linden Lab – specifically Cyn and Blondin Linden – repeatedly duck the issue when asked for clarification. And even when they do comment, they manage to increase concern and confusion.

For example, on the one hand we’re told “representations of intensely violent acts” are “Adult”, but then Blondin Linden pops into the forum an states that combat sims are merely “Mature”…

Given that combat sims frequently include mutilation, shooting, violent street fighting, knifings, dismemberment and many of the more advanced forms of violent death, it is hard to see how they don’t fall under the banner of “Adult” – yet Blondin open states this is to be the case!

AND….in the same breath Blondin intimates that a stip club will be “Mature” unless it uses certain “adult keywords” for search purposes, in which case it will be classificed as “Adult”. This gets even more confusing given that Blondin also states that while such a “keyword list” is being defined, LL will not release it as they don’t want it “gamed” – but if the list is not published, how are venue owners supposed to know when the have crossed the line from “Mature” to “Adult”?

And this is the crux of the problem: how are we supposed to enter into an adult discussion on and adult topic which will have far-reaching implications for the whole of Second Life when Linden Lab employee cherry-pick the questions they will answer?

Well, for one thing, we should – and must – avail ourselves of the one channel of expression they’ve given us: the forum thread. PLEASE, if you haven’t done so, take 5 or 10 minutes out to go over the thread and add your reasoned arguments as to why LL need to be more open and clear-cut in defining what constitutes Adult Content.

At the same time, to take a leaf right out of Dari Caldwell’s book, IM Blondin Linden and again politely let him know that simply ignoring questions and turning a deaf ear to legitimate concerns is not the manner in which responsible adults behave.

SL has suffered significant setbacks in user trust over the the 12 months (and I’ll refrain from making a major comment on how that “coincidentally” matches the time Mark Kingdon has been at the helm). While there may well be legitimate issues for introducing better “Adult” controls to SL (at least in some measure) the way they are going about it at present is very negative and risks further erosion of their credibility among adult users….

Shifting the paradigm?

Yesterday, a rumour started that Linden Lab were making moves on XStreet SL (formerly SLexchange) – the successful web-based “out-world” shopping facility created by Apotheus Silverman.

Some dismissed it as nothing more than a disgruntled employee from XStreet stirring the waters. However, Linden Leb themselves have confirmed the situation – and the fact that they are taking over / shutting down OnRez.

This is nothing short of a major paradigm shift in Linden Lab’s business, and now fully explains why the Alphabet Lindens (M (Kingdon), Z(danowski), T (Hale) et al) have been going on about the importance of content. Simply put: content generates continuous commerce far more than land sales, which rise and fall (albeit with bigger profit margins) depending on such vagaries as rl market conditions, user ebb and flow, the level of trust people have in LL and the most recent farago spawned by LL.

Content, on the other hand, is a steady-state exchange, and while Linden Lab makes money through the LindeX each time we purchase our Linden Dollars, they are missing out on a revenue stream represented by XStreet, where the company takes a percentage of every transaction made – and the transaction figures are pretty impressive. Thus, at a stroke, LL get this percentage – and are free to raise it as “market conditions” demand.

But really, this matter cuts deeper than a simple “money grab”.

  • “out world” sales hs been a booming market, particularly on XStreet, which is approachable, well-laid out, and has three important elements: user feedback, its independent forums and – most critically perhaps from LL’s perspective: a search engine that works. Shopping on XStreet is popular because it is easy. Whatever you want is relatively easy to find. The current tool provided by LL is not user friendly. Shopping using it can be a frustrating mix of keyword experiments and pot-luck Tps. Thus, people use XStreet straight from the comfort of their own (SL) homes. And even if they do visit a store in-world, chances are the SURL came from XStreet more readily than LL’s search tool.
  • XStreet provides LL to “showcase” content. Shopping in SL is very granular. It’s about objects. It’s easy to get individual items – lounge furniture, garden furniture, individual chairs, tables, etc. But what about coalescing products into related groups. For eample: want to buy a house right now, and furnish it? You need multiple searches with the LL search tool, and pot-luck on shop visits to assess item quality. Now, with the XStreet tool comes the ability for them to provide a search tool that lets you readily find houses and all associated content (furnishings, beds, kitchens, etc.), all from a single “high-level” search. In many respects, this is no bad thing – so long as LL don’t start showing favouritism as to which content creators get to be flagged for these “high level”, one-stop searches
  • Xstreet is a “trusted” brand. While nascent opensim grids have a way to go before they are in any way “trusted” or “viable” (although some show promise and could well mature into 2010). Hence, a good choice for content creators from elsewhere to use to sell their wares in the future – thus LL have squarely staked out a claim to potential Opensim “emerging markets” and income they may generate. There’s even a case, as Dusan Writer points out, for the Xstreet acquisition to re-open the doors to LL’s “interoperability” with Opensim grids in terms of service provisioning.

All of the above could spell positive notes for all; so what if LL are taking a piece of the action: a new, properly-granular search engine that delivers results based on criteria / keywords can only help improve our search experience. Similarly – and with certain caveats – the “one stop” searches for related items could go a long way to rerducing user frustration. And having a trusted, viable “out-world” sales channel could well help the more viable Opensim grids get their acts together fiscally and “corporately”.

But there are downsides.

For a start, XStreet is perhaps the last large-scale bastion of free (forum) speech on SL. We’ve already seen how LL have coralled freedom of expression on their blog and their own forums. Expect the same in XStreet – assuming the forum survives. Which I doubt.

Also…content sales provisioning is not an awfully big step from control of content for sale. Zdanowski talks about “exciting times” for merchants, and the opportunities for “partnerships” with LL. And herein sounds a note of danger. We’ve already seen one behind-closed-doors partnership deal suddenly pop-up in terms of the USS sailing deal.

One could argue that that situation was somewhat different – true. But the precedent it set applies nevertheless. It demonstrates that LL will align themselves with whoever they feel is of the most use to them, and the heck with anyone else in the same game. Thus the worry here is that in moving into content sales, SL will seek to leverage the larger, more established (and “acceptable”) businesses to further the attraction of XStreet to SL users – at the cost of the smaller merchants and businesses, who are left struggling to gain visiablity against ill-defined “acceptance criteria”.

Prokofy Neva
– in one of her more lucid posts – also raises some valid concerns on the acquisition – and some very interesting points (particularly Zdanowski’s real estate background and LL moving into the “real estate” business). Again, they’ve dabbled in the past with “prefab sims” on a small scale (Mos Ainsley of OpenSpace imfamy and its cousins spring to mind), so one does wonder what is coming next: a move towards prefab sims to compete against private island sims?

“Yes, ladies and gentlemen, LL announces the prefab Homestead! Buy your sim through our online store, and simply choose your preferred house from Column A, lounge furnishings from column B, bedroom furnishings from column C (etc)- and remember! all the merchants listed in this offer are LINDEN APPROVED!”

Sounds fanicful right now…and may remain that way….but the thought is worrying.

Prad Prathivi, writing in Metaversally Speaking puts it most succinctly:

“By acquiring both XStreetSL and OnRez, Linden Lab have essentially wrapped up the monopoly on marketplaces, and have once again showed us who Daddy is. As a company which can already use our content as they please in world (as per the ToS), and now demonstrating that they can acquire such resources as these popular marketplaces, does this mean that the Lab are looking to clamp down on the innovate market, and enforce their control in the name of profit?”

Indeed.

And what of more adult content? We’ve had the age verification farago once….but now even Phil Rosedale is tacitly admitting Teen Grid is a bust and hinting that it may be “merged” with the main grid (his comments that the main grid will be “for all ages” made at the recent Metanomics event). One cannot help wonder whether a darker side of content control is in the offing: who’s to say offerings made to whatever XStreet morphs into under LL’s management will not have to be vetted for “grid suitability”….. and if it fails to pass muster, it doesn’t get to be listed…?

And whither then?

Is that the *clunk* of the other shoe hitting the floor?

John Zdanowski (“Z Linden” – alphabet fetishism rules!), has posted a 2008 Quarter 4 report that makes for some interesting reading.

After waffling on about user hours and logins – figures that have always been highly questionable as a measure of the stablity / growth of SL – Zdanowski drops a corker that is breath-taking in the amount of spin it contains.

He gushes: “Based on Resident feedback and the resulting purchases, conversions and cancellations, we believe the changes we made to the product line incorporated the concerns of the majority of our Residents…”

Pardon?

To exactly what feedback are you referring, John? The 4000+ votes on the JIRA that opposed the changes you were making to Openspace sims? The 3,000+ entries in Jack’s / “M”‘s own forum thread on the subject, the majority of which were against the move?

Or are you chosing to ignore these voices – the voices of those most affected, hurt, or simply downright concerned; going for the age-old falsehood that because people are silent, they must be in agreement?

It’s easy to point at so called “daily log-in figures” of 70K+ and decide that 4,000 voices on the JIRA simply don’t stack up by comparison (it’s less than 10%, after all). But to do so and try to claim that, by extension, the “majority” of your user base is, by implication, “happy” with the switch-over is, well, somewhat disingenuous.

Statements such as this simply provide the unkind with ammunition that Zdanowski’s title should actually be Chief Fanciful Officer, for trying to pretend nothing untoward happened between October and December in terms of a user-base outcry.

If one were bloody-minded, one could also point out the face-slap contained in the statement:

“Only about 300 or 2% of the original Openspaces remained Openspaces, conforming to the limits that the Openspace product was originally intended to support.”[my emphasis].

If OS sims were always supposed to be little more than water and trees, John – then why did Jack et al make such a song and dance over the the prim increase to 3750? Indeed, why increase the primmage at all on the Voids? 1875 is still a LOT of 1-prim sculptie plants and linden (or sculptie) trees, and it is still a lot of underwater “landscaping” in terms of corals, etc. Why also, given it must have been evident that OS simwere being “abused” relatively early-on, did you all spend so much time trumpeting the “growth” in land ownership and use in the months following the release of the Openspace product?

However, while some may still smart over the Openspace sim situation – which has done an extraordinary amount of damage to Linden Lab’s relationship with its active user base, whether Zdanowski, Kingdon et al are willing to admit it or not – the fact remains that it is now history, and thus moot.

What I find more telling in this posting is a line casually thrown in towards the end: “As we continue to refine our land offerings,” Zdanowski says, “we look forward to being able to support a lower priced full region offering along with a premium full region for higher load situations.”

Now, in case you haven’t got it – go back and read it again – specifically the words “a lower priced full region offering along with a premium full region for higher load situations.”

He’s not talking about Homestead sim here. He’s quite clearly talking about a new full sim product, to sit alongside the current full sim offering. Sounds exciting doesn’t it?

Read it again. Note the words, “premium full region for higher load situations“. If that doesn’t set alarms bells ringing – it should.

Speculation has been rife over the last several weeks (couple of months) that 2008 will see a change in tier rates for both private sims and the mainland. In the case of island sims, opionion has been split as to whether tier will be increased or whether it will be dropped (to around $250 USD a month).

At the same time, SL as a whole has run into significant resoucing issues which I touched upon not too long ago. Simply put, we’re all now owning / running so much that we’re gobbling up the essential services contained within the server hardware than is required to support sim operations (memory etc), so much so that on a server running fours sims (1 per CPU), a fair amount of processing time within the server is spent “memory swapping” in order to run all the scripts the four sims use – so much so that overall performance of the sims themselves is being degraded.

So what are we to make of this latest statement when compared to these facts?

It could, as Ciaran Laval suggests. be looked upon in terms of a “glass half empty / a glass half full” statement. On the one had, it could be taken to mean that LL are going to offer up a full sim package that sits between Homesteads and the current full sims in terms of price and capabilities (i.e. a 15K prim sim, but with resources more rigorously throttled than full sims, but not as badly as the Homestead offering looks set to be). On the other hand, it could be so brand-spanking new sim / server set-up that allows massive new usage (increased primmage, perhaps the ability to rez and manipulate default prims bigger than 10x10x10, capability of running more concurrent scripts, for example).

But, however you look at this, the lesson of Openspace is clear, whatever the product offered, any associated pricing will not favour users.

For a start, it is hard to see how such a product can be dropped in between the current “full” sim product and the Homestead product – not unless LL are again playing a little game with us. Why is this? Well for two main reasons (I’ll discuss the game-playing in a moment).

  • If the new product is priced up towards the current “full” sim levels, then it will be stillborn. People really won’t see the point in spending what is “almost” full sim prices and tier for a product that offes significantly less than the existing full sim offering
  • Similarly, if the new product is priced close to the current “full” sim price / tier, and then the latter is raised as a result (thus becoming the “premium” offering Zdanowski mentions), the backlash created will completely dwarf that seen during the Openspace fiasco. Which is not to say Mark Kingdon et al wouldn’t try to shove it in people’s faces….

Of course, there is a third option in pitching the new product between the current “full” sims and Homesteads – and that’s to pitch the price / tier down towards the Homestead end of the scale. But again, this could be risky. Price it too close to Homesteads, and there is a risk it’ll simply kill of Homesteads as a sellable product – after all, why pay $125 USD a month ( as from July 1st), when for (say) $200 a month you can get pretty much everything a full sim offers, and the ability to gain sufficient tenants to recoup a large part of the tier….

Mind you, as I’ve mentioned previously, killing off Homesteads may well be part of LL’s longer-term strategy, as they know full well Homesteads are unlikely to be economically viable after the July 1st tier hike to $125 USD a month (and I seriously doubt we’ll see this new product before that date). If so, then pricing the new product down towards towards Homestead levels could be seen by LL as a means of killing off the lame donkey Homesteads while still maintaining a lucrative income stream.

And if the new product is some kind of “super-sim”?

Well, it’s a no-brainer. With current full sims already hugely over-priced at $1000 USD “purchase” price and $295 USD per month CPU tier (that’s a honking $1180 USD a month per server, an insane price to charge, however one looks at it), then you can bet your bottom dollar any product coming in over it will be equally over-priced. Given we were were all once happy to shell out $1675 USD for full private sims, one can see this figure (or one close to it) hovering in the background, together with a tier price perhaps in the region of $400-$450 a month.

One awaits developments with interest.