March 2024 SL Web User Group summary

The following notes cover the key points from the Web User Group (WUG) meeting, held on Wednesday March 6th, 2024. They form a summary of the items discussed and is not intended to be a full transcript. A video of the meeting, recorded by Pantera Północy, is embedded at the end of this summary – my thanks as always to Pantera for recording it and making it available.

Meeting Overview

• The Web User Group exists to provide an opportunity for discussion on Second Life web properties and their related functionalities / features. This includes, but is not limited to: the Marketplace, pages surfaced through the secondlife.com dashboard; the available portals (land, support, etc), the forums.
• As a rule, these meetings are conducted:
  • On the first Wednesday of the month and 14:00 SLT.
  • In both Voice and / or text.
  • At this location.
• Meetings are open to anyone with a concern / interest in the above topics, and form one of a series of regular / semi-regular User Group meetings conducted by Linden Lab.
• Dates and times of all current meetings can be found on the Second Life Public Calendar, and descriptions of meetings are defined on the SL wiki.

Marketplace

• The Marketing Team has been working on back end and infrastructure work to upgrade the Marketplace. The updates should be released in the coming days.
• There were some outages when deploying some updates in the past week, which resulted in issues such as ANS not appearing in Marketplace. This has been corrected, and ANS should be back and working as normal.
• Once these infrastructure updates are deployed, it clears the way for some new features and UI updates LL has been planning.
  • In terms of UI updates, LL is planning improvements to the viewing products and checking out the Marketplace via the viewer, improving the display size when the floater is changed, and moving the MP so it will display decently on mobile or tablet devices.
  • The feature updates once again have a focus on search. These will include updates based on user feedback / requests, but details of what these will be and the likely time frame for deployment is still being finalised, so details to come. However, “some updates will come faster than others” in terms of information relating to them.

General Discussion / Requests for Marketplace

• A discussion on making the shopping cart / wish list more flexible.
  • This included requests for more carts for different functions (e.g. a shopping cart specifically for holding items to be purchased as such; carts which could be used to save items for later purchase, separate to the one used for check out, etc.).
  • The latter was particularly popular, either as a cart or a “Save for Later” list (a-la Amazon).
  • Making the wish list function more robust / flexible  / visible (e.g. being able to have more than one wish list).
• The above spilled into a discussion with the Buy Now button, with some wanting it to include the ability to buy and send gifts directly, rather than having to go through the shopping cart / checkout; some wanting a better distinction between Buy Now and Buy as Gift, as they believe people hit Buy Now mistaking it for Buy as Gift.
• Both of the above will be looked into.
• Coupons and vouchers: the ability for merchants to offer coupons and voucher for use on the MP is on the roadmap, but not currently being worked on.
  •  This spilled into the idea of “affiliate” linking – e.g. a person puts together an Flickr image of a look they have created and includes links to the items on the MP – when someone clicks on any of the links and makes a purchase, the originator of the photo gets a referral fee paid to them.
• There is interest at LL in developing a “You Might Also Like” function / “Also Bought” (again a-la Amazon), wherein items similar to the one being looked at are listed or items other have frequent bought together with the item being looked at are listed (rather than the current merchant-generated “related products” list). But again, not on the current roadmap.

Marketplace Styles

• Marketplace Styles (allowing things like different colour variants for a product in a single listing) had been given as a capability LL were hoping to deploy before the end of 2022 or early 2023 (see November 2022 Web User Group: new “Plus” subscription level).
• It is has now been confirmed as something LL has “got designs for” and “would like to get to”. So, as per my January summary comment, if you are a Merchant who has been looking forward to this capability, it is probably best not to hold your breath for its arrival unless you’re especially fond of blue as a facial colour.

In Brief

• Web Search (viewer):
  • LL are considering a re-working of the current web search page presented in the viewer.
  • The current layout might become “relegated” to being an “advanced search” capability, with tabs being added to the top of the page to make searching easier (e.g. by category – People, Places, Events – rather than having to specifically uncheck or check these on a per search basis.
• It’s been noted that the use of the word “Resident” when used as part of an account name is inconsistent (e.g. in some searches / actions, only the user’s first name needed to be entered, the “resident” is automatically appended; in others “resident” must be explicitly typed in as a part of the name. LL would like to address this, but no work going forward at present.
• A discussion on L$1 items, gifting and a “biasing” of top selling item lists., and the idea of limited L$0 items being gifted only to friends of the person using the item as a gift.
• Further requests to make demo(s) a dedicated category on the MP, or to make a Demo checkbox within listing creation to ensure the metadata indicates an item is a demo, this improving searches wishing to include / exclude demo items without having to rely on keywords.
• A general conversation on the MP and merchant’s perceptions on how people use the Marketplace.
• A suggestion to have a Marketplace button in the Profile floater for merchants who have a Marketplace presence – or configurable buttons that people can use to point to their MP store, their Flickr presence, etc. This led to a discussion on Profiles.
• The WUG meetings are “very close” to becoming biweekly.
• Note: the video extends beyond the end of the meeting. As this is use chat, rather than specific put to LL, it is not summarised here – please refer to the video.

Next Meeting

• Wednesday, April 3rd, 2024.