Rock Your Rack, the annual fund-raiser organised by Models Giving Back (MGB) in aid of the National Breast Cancer Foundation (NBCF), will again take place between Saturday, October 3rd and Sunday, October 18th, 2020, inclusive.
Officially endorsed by the National Breast Cancer Foundation, Rock your Rack celebrates its eighth year of fund-raising in Second Life. Each year it brings together music, art and entertainment into a 14-day event that both raises for for, and awareness of the work carried out by, the National Breast Cancer Foundation. Activities at the event include:
- Designer booths.
- Fashion shows.
- Live performers and DJs.
- An art show.
- Auctions and hunts.
The theme for this year’s event is Gardens of Hope, with the organisers planning to have different garden themes for each of the event areas.
At the start of April 2020, the event opened applications from designers wishing to participate in Rock Your Rack. These are available to any content designers and SL established businesses. Those interested in participating are asked to meet the following high-level requirements:
- Provide an Exclusive item not for sale anywhere else during the time of the event and has never been previously sold or given away (designer keeps 100% of sales from this item).
- Provide a Limited Edition item which can be a new design or a remake of an old favourite. 100% of proceeds from this item must go to Rock Your Rack for the National Breast Cancer Foundation, and the item must be marked as such and retired from sales after the event.
- Provide one item of the designer’s choice for the event’s L$10 Hunt, which gives 100% of funds raised to the NBCF.
- Sales of all other items can be offered at 100% of proceeds going to the designer, or can be set to give a percentage donation to Rock Your Rack, entirely at the designer’s discretion.
Prices for participation commence at L$2,000 for a basic package that includes a 50 LI allowance which can be used for vendors and decoration; the designer’s logo displayed on the booth and on the Rock Your Rack website, and a SLurl listing to the designer’s in-world store; event advertising on social media and with in-world groups alongside the Rock Your Rack website; and paid advertising through Seraphim and other outlets if approved by those outlets.
There are then a series of options and upgrades available at additional pricing which designers can opt to take advantage of in order to maximise their exposure in this event.
About Rock Your Rack and Models Giving Back
Rock Your Rack is the annual fundraiser started in October of 2012 by Jamee Sandalwood and the team at Models Giving Back. MGB is the grid leader in trusted charity events. Jamee takes care of everything from Designers, to bloggers, to musicians, to models. This way any confusion is avoided and no one has to wait to check with anyone else before things are getting done. Rock Your Rack provides full transparency: all of the event’s documentation from screenshot totals, to Lindex transactions, to donation receipts account for every penny that was earned and donated all being posted to the Rock Your Rack website. The event has also, in previous years, obtained formal approval from the NBCF – see the 2018 approval letter for 2018 as an example.
Models Giving Back is the professional team of elite models in Second Life who have dedicated themselves to supporting the efforts of verified RL charities. This team of models gives tirelessly to the events we are involved with always giving of their time and talents to promote those designers involved in our events. For more information on Models Giving Back an how you can become a part of the team, visit the Models Giving Back Facebook Page for information about casting dates and times.