Making Strides Against Breast Cancer has, for the last several years, been a signature event for the American Cancer Society and Relay for Life of Second Life, focused on – as the name implies – the issue of breast cancer.
Around 1.6 million women and men are diagnosed with breast cancer very year, which equates to around 270,000 new cases of invasive breast cancer per year in the United States and around 55,000 in the UK alone. It’s a cause I’ve always supported throughout my time in Second Life, although I will admit it was something brought a lot closer to home for me when I was diagnosed with DCIS – ductal carcinoma in situ, a form of non-invasive breast cancer. I was fortunate enough to be diagnosed early – but many around the world are not so fortunate, and breast cancer remains the second largest (by diagnosis) form of cancer to impact people world-wide; hence to focus of Makes Strides.
In keeping with the changes made in 2018 to Making Strides fund-raising in Second Life, this year will see two major events take place to raise funds to help with the detection, treatment and, ultimately, prevention of breast cancer world-wide: the Out Shop Cancer event and the Making Strides Walk-a-Thon.
ACS has recently put out a final call for merchants to join the Out Shop Cancer event, as well a call for participants in the 2019 Walk-a-Thon, which this year forms a part of the Pink Power Fest; details of both can be found below for those interested in participating in either event.
Out Shop Cancer
This is a grid-wide shopping event starting on October 1st, 2019 and ending on October 31st. Merchants are being asked to support it by designating specific items that will be sold either in their in-world stores or on the Second Life Marketplace store (or both) as a fund-raiser for the American Cancer Society’s breast cancer programmes and services.
When the event opens, shoppers will be able to obtain a special HUD enabling them to teleport to participating stores in world and find items on the Marketplace and make purchases, with the funds going to RFL of SL / ACS.
In 2018, 40 merchants participated in the event, and this year ACS is hoping to see 50 or more join in.
Because breast cancer is the 2nd most diagnosed cancer, and because Second Life gives us the opportunity to explore so many different forms of expression, we are planning a shopping experience that will offer something to as many types of avatars as possible. This means that we need a cross-section of designers and creators to represent fashion, hair, accessories, skins/shapes, A/Os, recreation, art, and anything else that would interest men, women, children, and non-human avatars in Second Life.
– Sandie Slate, ACS Event Lead for Make Strides Out Shop Cancer
Merchants willing to take part should follow the links below:
- Out Shop Cancer general information.
- Out Shop Cancer event registration information – please read!
- In-world event registration form.
- Marketplace event registration form.
The Pink Power Fest and Making Strides Walk-a-Thon
This year’s Make Strides Walk-a-Thon will be the kick-off event for the 2019 Pink Power Fest, it will run from 10:00 through 18:00 on Saturday, October 19th.
Walkers are invited to join in throughout the 10 hours of the event and participate for as long as they can, walking the track and raising money from their donors for each lap they complete – tool will be provided to track their progress, allowing them to collect the pledges of supporters. Laps will be accompanied by music throughout, adding to the festive air.
If you would like to participate in the walk and obtain pledges from your SL friends and family who are willing to support you, please follow the links below:
- Walk-a-Thon general information.
- Walk-a-Thon registration page.
In addition, the Pink Power Fest will feature daily events including live music and entertainment from singers, tribute bands and DJs gathering for the festival from across the grid. There will also be raffles, gachas, and vendors, with all donations & proceeds going to the American Cancer Society and the work in treating and preventing breast cancer. On Saturday, October 26th, the Fest will close with the Harvest of Hope Gala, honouring all Survivors & Caregivers, and remember those we have lost. I hope to have more information on the specifics of all of these events and activities in due course.
Hosting your Own Breast Cancer Event
This year, ACS is also inviting SL residents to host their own October event to support Making Strides, with a September 18th ACS announcement noting:
If you would like to plan your own breast cancer fundraiser, you’re encouraged to work within your community or group in Second Life to organize your own Strides Campaign. Make sure to let the American Cancer Society know about it by completing the ACS Calendar Event Submission Form so we can share it with others.
All Strides Campaigns must use the official Strides fundraising tools that are provided by the American Cancer Society. Fundraising campaigns may include events, hunts, shows, sales, or simply putting out a donation kiosk at your club or store throughout the month of October.
Individuals and groups wishing to do so should read the ACS announcement, complete the form linked-to in the quote above, and then obtain their free fund-raising tools via the Second Life Marketplace or by going to the Strides office on the American Cancer Society island.