| On Thursday, September 25th, 2025 Linden Lab held a further Zoom Call with bloggers and content creators to and update on SL and respond to questions.
The following is summary of the meeting; however, as my aide mémoire audio recording of the meeting refused to play back in full post-meeting, some of the Q&A elements of meeting are absent. |
Table of Contents |
Note that the order of topics does not necessarily reflect the order in which they were discussed.
New Option for Premium Plus Subscriptions
- Due to be launched in October 2025, “Premium Plus, no Stipend” is a new option being added to Premium Plus to reduce the annual cost of this subscription level whilst retaining all of the “physical” benefits.
- This option removes the Stipend and sign-up bonus from Premium Plus, reducing the annual cost by US $105.12 (+ any applicable taxes).
- For full details, please see: Coming Soon: new option to reduce the cost of SL Premium Plus subscriptions.
Support Update
- Backlog of tickets for support & trust and safety now down to “normal” levels.
- Processes for helping users / responding to issues have been streamlined, and further staff have been recruited into the support and trust and safety teams.
- The focus now is now maintaining the faster turn-around and keeping users satisfied with responses.
- Support may be expanded in certain areas in the future – this is currently TBA.

SL Viewer Summary
- A note on the faster release cadence and the highlighting of new features – such as Inventory Favourites with the 2025.07 viewer release.
- A note that the next release (2025.08) is focused on native Apple Silicon support, which should see a good performance boost for Mac users on that OS, particularly those on newer hardware.
- Viewer notes and features are covered in my SL Viewer Summaries, Content Creation UG meeting summaries and Open Source Development UG notes (formerly the TPVD developer meeting).
SL Mobile, Project Zero and the New User Experience
Mobile and Zero: Incoming Users
- The Lab estimates it is now able to get around 10x the people to try SL on mobile / Zero than had previously been the case.
- This is allowing LL to try small, fast experiments with new users to help them get them started, such as with the on-going current focus on helping new users to dress / customise their avatar.
- One of these is a new “helper” island where new users can go to for help (e.g. in dressing / customising their avatars, and Project Zero (viewer-in-a-browser). Zero is already geared for this.
- The aim is to fully on-board new users ASAP to get them engaged.
Retention and Experiments
- Despite the rise in initial engagement with new users trying SL via Mobile and Project Zero, overall retention of those users is still proving hard – the current figure is only around 7% of those coming into SL are actively being retained.
- Some of the experiments mentioned in the meeting have involved dropping new users into established locations and hubs, rather than welcome hubs.
- It was noted by meeting attendees that some of these experiments have not always gone well.
- One cited example was the use of Ahern, which has become a hang-out for established users, many of whom have been witnessed as harassing and being abusive towards incoming new users.
- Part of the problem here is that mentors were not aware of these switches / experiments, and so could not attend to provide support.
- The use of Ahern in particular has now ceased as a result of this feedback.
- It was further noted that LL are planning to involve mentors in future experiments.
- The observation was made that established users who are already invested in the platform (as those at Ahern causing trouble appeared to be) and who spend time denigrating / insulting / trolling new users to the point of driving them away is somewhat self-defeating, in that it potentially damages SL’s ability to grow / remain viable as a product through the acquisition of new, engaged users.
User / Community Involvement
- The question was asked if LL could offer incentives to those users (e.g. club owners) and communities able to demonstrate a track record of being able to attract new users and convert them into retained users.
- It was pointed out that there is the Second Life Creator Partnership Programme, which includes the potential for incentives to communities, etc, and which includes things like Community Gateways.
- Brad Oberwager offered a challenge – those who can develop and demonstrate a means of converting new users to retained users through their own means should contact the Lab to discuss ideas and possible incentives.


Recap of the reason for the sale (completed in June, see: 


