Sign-up pages and Basic mode of Viewer – working well

Figures collated by Tateru Nino (see below) show that the new Basic Mode of the Viewer have had a positive impact on user sign-ups, with a dramatic upward trend since its introduction at the end of March. The new sign-up pages, reported on yesterday, have had an even bigger impact, it would seem – and despite teething problems. The latter point was hinted at by Rodvik yesterday when he commented in a Tweet to myself:

 Thanks, yeah should be fixed quickly. Even with those the results have been amazing.

This is a positive thing, and shouldn’t be dismissed as it demonstrates that without additional marketing and promotion, SL can generate user interest.

What remains unclear at present is how well the new Basic mode does at retaining users – and as Rodvik rightly points out, it’s going to be a few weeks before the figures on user retention become clear. Certainly, I’d still be somewhat concerned, as the “new user experience” leaves a lot to be desired, as Theia Magic and others have commented upon.

Rodvik has also indicated that the Basic Mode is to be enhanced over time; as I’ve previously mentioned, while some additional functionality would benefit the Basic mode, there is a risk that add too much, and the line between Basic and Advanced becomes so blurred as to be non-existent. Given this, I still hold to my position that it is the Viewer HELP functions that need to be overhauled, rather than simply dropping more and more into Basic (unless said “more” is modular in format and can be activated at a time of the user’s own choosing).

I’m really hoping that ears at LL are receptive to the idea of a more integrated HELP for Basic / Advanced modes; it would get a lot of people “over the wall” in terms of transitioning from one to the other a lot quicker.

Beyond this, the issue of orienting users once they are in SL does remain a problem. Some have called for a reinstatement of the mentors; others have called for a revamp of the welcome islands, etc., in line with some of the privately run welcome areas. From Theia’s reports, it would seem a degree of policing of the LL-run welcome points needs attention. It is a little ironic that the Lab is paranoid about adult language getting into the forums and the like – but anyone with Voice enabled can be immediately verbally abused on arriving in-world for the first time.

Personally, I’m confident that Rodvik is more than aware of what needs to be done – as does Bagman Linden. That the Basic mode has had such a positive impact is good news, and I cannot see anything other than it being capitalised upon in the coming weeks and months as more of the initial user experience is brought into focus and revised / improved.

(with thanks to Tateru Nino by way of Rodvik Linden)

Viewer 2 Basic mode – where next?

Opinions relating to the Basic mode available in Viewer 2 are mixed. While finding it usable in my original review, several aspects left me concerned as to how well it might fill the role for which it appears to have been designed. I specifically questioned the fact that beyond things like basic movement, the view controls and communicating, it has very little in common with the Advanced mode – and there is no obvious continuity in the assistance available for those who opt to start with Basic and come to the point where they want to transition.

One Small Step for a Viewer; One Giant Leap for the User

In fairness, getting to grips with the Viewer at the best of times isn’t easy; while Torley has produced some outstanding videos, these aren’t always easy to locate. Worse, the So-called Quick Start Guide suffers from a combination of having the wrong emphasis in part and missing important and basic information (like actually modifying your avatar’s appearance, rather than simply changing clothes). Also, it’s fair to say the Quick Start Guide hasn’t been updated to reflect the arrival of additional and attractive functionality, thus putting it further out-of-synch with the Viewer.

Put all of this together – the more intense UI of the Advanced mode, a less-than-helpful Quick Start Guide, only the broadest elements of commonality between the Basic and Advanced modes of the Viewer, etc. – and it becomes clear that moving up from the Basic mode to the Advanced mode is not so much a matter of taking the next logical step as it is about taking a leap of faith that the effort is going to be worth it. This considerably undermines the usefulness of the Basic mode.

If the Basic mode is to prove worthwhile, work needs to be put into providing some level of continuity between the two modes of the Viewer to help those making the transition. Indeed, with a little forethought, re-working where and how people get help in the Advanced mode may well assist those leaping straight into it, opting to avoid the Basic mode altogether.

Such continuity / general assistance could be achieved first and foremost by incorporating the HOW TO button with an expanded number of pop-ups (providing overviews of, say, the Sidebar, the revised Toolbar, the menus and the Favourites bar). Doing this would immediately achieve two things:

  1. It would provide needed continuity of approach to seeking help for those moving up to Advanced from Basic.
  2. It offers an obvious place to find basic help and information for those leaping into the Advanced mode of the Viewer and bypassing the Basic mode altogether.

All the pop-ups associated with HOW TO (both Basic and Advanced) should additionally contain links to the Viewer Quick Start Guide, where more in-depth information would still reside. These links should display a pop-up informing the user the QSG will be opened in their external browser (although the Advanced mode should still retain QSG access from the Sidebar as an option).

To further increase the relevancy of the QSG, it should be re-formatted into two sections: BASIC and ADVANCED:

  • BASIC should provide additional information relevant to the Basic mode and which is not included in the HOW TO pop-ups (such as the more familiar WASD keys being available for movement, information on the various icons that appear on the right of the toolbar, etc.)
  • ADVANCED should provide more in-depth information available to Advanced mode users
  • Where any overlap occurs between the two modes, simple visual indicators should be used to indicate options those options only available to the Advanced mode.

Help, Don’t Hinder

It is fair to say that the current QSG is encumbered by several problems:

  • It is out-of-date
  • It lacks key information users will want to know – such as instructions on physically altering an avatar, as mentioned earlier
  • It contains a lot of what might be regarded as extraneous information. For example, while one understands LL’s desire to promote Premium Accounts, is it really necessary to have the latter third of the QSG read like a brochure for Linden Homes – especially as there is already an entire section of the Sidebar given over to this very topic?

It would therefore seem preferable that any re-vamp of the QSG should also focus on ensuring it is updated to reflect more recent version of the Viewer and on assisting the user more effectively, rather than engaging them in a sales pitch for Premium Accounts.

Obviously, a better alignment of the two modes of the Viewer and overhauling the QSG will not solve all the problems inherent in joining Second Life – there are many other aspects of getting into SL that also need to be addressed over an above the Viewer itself.

However, changes like these should help to ease people into using the viewer and encourage a greater tolerance towards it by presenting a more easy-to-follow route into getting help and understanding the UI. In short, it will do more to help users in gaining familiarity with either mode of the Viewer, rather than possibly hindering them.

As stands, as long as the  disconnect between both modes of the Viewer remains, it is hard to see how the Basic mode can achieve any lasting positive impact on new users.