Category: Transcripts

SL17B: Meet the Moles of Second Life

Posted on by Inara Pey
via Linden Lab
On Friday, June 26th, 2020 at the SL17B celebrations, the final of five Meet the Lindens sessions was held, this one featuring Patch Linden and the Moles of the Linden Department of Public Works (LDPW).

Unlike previous summaries in this series, this does not provide a breakdown of all topics covered. Instead it is structured follows:

Core information about the LDPW and the Moles is given below – who they are, what they do, how to apply to become a Mole, etc.

  • This information is drawn from both the session previous interview with the Moles and information from the SL wiki.
  • This information is supported by the Links to the Video section of the table of contents, right.
 Table of Contents

This is followed by a short summary of the question (and their answers) likely to be of interest to readers. These are supported by the links under General Audience Questions section of the table of contents, right. For all of the questions asked in the session, please refer to the official video, embedded at the end of this article.

The Moles

Who or What are the Moles?

  • Officially called the Linden Department of Public Works (LDPW)
  • They are residents from all over the world hired by Linden Lab as independent contractors to undertake specific tasks.
  • The core element of work they undertake is specifically geared towards enhancing the Mainland, as noted in the official LDPW wiki page, although they actually do a lot more than this.
  • The LDPW initially formed in 2008, and so is now in its twelfth year. They are managed by Derrick Linden, the Product Operations Manager for Second Life, together with a team of Linden Lab staffers including Guy Linden, Madori Linden and Kona Linden.
  • Notable major projects carried out by the Moles include:
    • The infrastructure within Nautilus City.
    • The development of Bay City.
    • The Linden Homes continent of Bellisseria (including all topography, flora, infrastructure and housing).
    • The facilities for events like Shop & Hop, SL16B and SL17B, ton hall events, the turn-key regions available for businesses, starter avatars, etc.
    • The Lab provided games such as Linden Realms, Paleoquest, Horizons and the grid-wide Tyrah and the Curse of the Magical Glytches – all accessible via the Portal Parks.
  • They also provide support / input for / to technical projects (e.g. Project Bento and the avatar skeleton extension), and work with marketing, QA and other LL teams.
  • In keeping with their name, Moles were originally given a mole avatar, complete with hard hat. However, over the years, most have moved to having a more individual and personal look.
  • As well as being paid for the work they do, Moles also receive and allowance from the Lab, which is primarily intended to go towards the cost of uploads (texture, animations, mesh objects, etc)., but which can also be put towards developing their individual looks.
  • [Video: 29:58-33:54] Current project focus comprises:
    • Bellisseria / Linden Homes – including four more Homes themes, and next two of which will be “a bit of a departure” from what has so far been seen.
    • SL17B / LL-led events for 2020.
    • A Halloween refresh.
    • End-of-year events.
    • A number of “big media events”.
  • [Video: 39:49-40:52] Due to the Linden Homes work, the LDPW has expanded from 20 to 30.

How to Become a Mole

  • Positions in the LDPW are open to application by residents who believe they are qualified to work in the team, and the team may also approach specific residents and ask if they would consider joining them.
  • Applications are made by dropping a résumé (note card or email) of qualifications / experience (including links SLurls, Flickr, You Tube, etc.) to Derrick Linden (derrick.linden-at-lindenlab.com) or to Patch Linden (patch.linden-at-lindenlab.com).
  • Applicants have to go through a former interview process.
  • Successful applicants get to pretty much choose their hours of work – providing agreed tasks are completed on time.
  • As they are from around the world, this can allow some projects to move forward on almost a round-the-clock basis.
  • Those who are more fully-rounded in skill sets  – content creation, scripting, etc., – are encouraged to apply, but LL will also take on specialists.
  • Motivated, outgoing, communicative people with a passion for SL and willing to self-teach themselves new skill sets are particularly considered.

Selected Questions and Answers

Please use the links to the video in the table of contents to hear full responses to them.

  • Will the SSPE areas around the Log Homes ever be completed?  – Already working on it.
  • Will water regions connect all the continents? – Not all, but where in makes sense, hopefully.
  • Will the Bellisseria railway extend into the “older” region in the continent? – No. the tracks need to be part of the infrastructure built into region, they are not suited to being retro-fitted.
  • Could the trees in Bellisseria be swapped for trees with lower LI, and the LI given to residents? – No, because a) the content the Moles build is in accordance with best practices for things like LOD, etc., and b) Land Impact really doesn’t work is a way that the question implies.
  • Will there be commercial areas in Bellisseria? – It had been intended too release Victorian Commercial as well as the Victorian themed homes (e.g. Millbank, intended to be an open market space), but this was de-prioritised in favour of more homes.
  • Why not convert abandoned Mainland for use with Linden Homes? – The way the Linden Homes regions are set-up doesn’t easily lend itself to use on the Mainland.
  • What about an underground Bellisseria theme? – has been considered along with other ideas. However, there are technical complexities to this – creating the terrain, dealing with the physics, etc., – which are considered to be currently prohibitive.
  • Will there be Trailers and Campers on 1024 sq m parcels, as once stated? Unlikely. The 512m parcels for Trailers and Campers were selected to give Premium members who had already used some of their free tier on a Mainland parcel the option of also trying a Linden Home. Also, the Campers and Trailers don’t scale well on 1024 sq m.

Catch the rest of the session in the video below.

SL17B Meet the Marketing Lindens – a summary

Posted on by Inara Pey
via Linden Lab
On Thursday, June 25th, 2020 at the SL17B celebrations, the fourth of five Meet the Lindens sessions was held, featuring Linden Lab’s Marketing team, led by Brett Linden, the Lab’s Senior Director of Marketing, Darcy Linden, Maverick Linden, Tara Linden and Strawberry Linden.

The following is a summary of the session covering the core topics raised, with selected audio extracts. The notes provided have been taken directly from the official video of the session, which is embedded at the end of this article. Time stamps to the video are also provided for ease of reference.

 

 Table of Contents

Notes:

  • Due to the random approach taken in presenting subjects, this summary attempts to offer a logical flow to information by topic, and so does not follow the chronology of the session video.
  • Audio extracts, where included, have been cleaned-up and balanced to remove pauses, repetitions, etc.
  • Audience questions were taken at the end of the session (from the 52:00 mark in the video). However:
    • As some were related to the core discussion topics, responses to them have been given under the appropriate topic heading below, with a time stamp to where they were asked in the video.
    • Others – such as land fees, educational use of SL, etc. – were more thoroughly answered in the sessions with Lab CEO Ebbe Altberg, summarised here, and / or with Patch Linden, summarised here. I therefore refer readers to those summaries.
  • In places, information that is supplementary to the team’s comments is provided in square braces (i.e. [ and ]) are used in the body text below to indicate where this is the case.
  • For more information on the Marketing Second of Life, please also refer to the following:

About The Marketing Team

[Video: 1:28-10:00]

  • Brett: joined Linden Lab in 2007, and is a former music journalist who has interviewed David Bowie, Bjork, 2Pac, Peter Gabriel, Stevie Wonder and more.
  • Darcy Linden – Senior Marketing Manager – joined the Lab in 2018.
  • Maveric Linden –  Marketing Analyst – joined linden Lab in 2014, refers to himself as “the data guy”.
  • Tara Linden – Marketing Content Specialist – joined Linden Lab in 2019.
  • Strawberry Linden  – Marketing Content Specialist – joined Linden Lab in 2019 (formerly resident Strawberry Singh).
The Marketing Team
  • Primary focus is the acquisition of new users and retention of existing users in SL.
  • Also work closely with other teams within LL such as Product and Engineering, and may be consulted about various SL features – Name Changes, user on-boarding processes, avatar customisation, etc., but the team is not necessarily the decision makers on such aspects of the platform.
  • User acquisition takes a number of forms such as both paid and unpaid advertising campaigns using both traditional and digital media outlets.
  • The team’s experience is broad-ranging: web analytics, advertising, public relations, journalism, e-commerce, editorial, search engine optimisation (SEO), search engine marketing (SEM) – both of which (and their differences) are explained here -, social media marketing (SMM) and social media community management.
  • More information on the team’s individual backgrounds and roles can be heard between 3:53-8:21.

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What Impact has the Pandemic Had?

[Video: 10:10-12:13]

  • Brett: on a human level, there have been a variety of reactions throughout LL.
  • In terms of SL, there has been something of a resurgence of interest in the platform as a result of people having to maintain physical / social distancing / being in isolation.
  • Whilst many are discovering / returning to the platform have done so because it offers a safe haven for social interaction and fun, some have been drawn to the platform due to its utility.
  • The upturn in interest is being reflected in the media.
  • Makes for an awkward dichotomy: on the one hand the world is caught within the throes of the pandemic, but professionally, the Lab and SL are benefiting.

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Active User Numbers

[Video: 12:14-13:57]

  • Brett: In April 2020 – regarded as the “peak” of the resurgence at the time of the event – the monthly active user count was “just shy” of 900,000.
    • [Note a You Tube comment from @Secondlife Official indicates for June, the figure appears to be around the “lower mid-800,000s”.]
  • This increase has been both new users and returning users who have not logged-in for some time.
  • Darcy: Second life has actually been “growing steadily” in user numbers for the last few years, even with surge resulting from the pandemic, so the focus is on maintaining that broader growth trend.

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Marketing and Second Life

What Are the Challenges Marketing Faces With Returning Users / New Users?

[Video: 14:19-17:48]

  • Darcy: Residents tend to come in three “buckets”: new users; returning with little prior engagement; returning with significant prior engagement.
  • Overall the issues new / returning users who have been absent a long time are facing are not any different during the pandemic as prior to it. They are generally all issues of which LL has been aware of and is trying to address.
  • Part of the approach to issues is a case of “learn by doing” as much as anything else (just how hard is it to create and dress a new avatar?).
  • However, as with much else with SL, until the Uplift project has been completed, there are unlikely to be significant changes that will further assist the new user experience / growing the number of retained users.
  • Steeltoe Linden [referred to as being “back” on SL, so potentially a returnee from Sansar?] has a lot of ideas for improving the viewer UI in this regard.
  • Strawberry Linden: the official Second Life You Tube channel includes a playlist of “official” tutorials  and a playlist of community tutorials that can help new / returning users.
  • [1:01:02-1:03:53] Darcy: tests have been going on directly and with community gateways (notably Firestorm) for the on-boards “first hour”. As a result of this, additional back-end technology that will be used on the learning islands to better monitor approaches to how new users learn and engage – what helps move them towards sticking, etc.

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Diversity and Representation in Second Life Marketing

[Video: 22:13-23:32]

  • Tara: LL has always believed that inclusiveness is an important element of Second Life, as is the freedom for people to positively express themselves.
  • Events such as Black Lives Matter have helped underline the need to further emphasise this in marketing the platform.
  • Representation is not just a matter of presenting images featuring a diverse array of avatars but also in normalising identities that exist outside of the “accepted” [e.g. straight, white, able-bodied] and accepting and presenting the outlook of minorities, the LGBTQ+ community, disabled people, etc., is a valid position / proposition.
  • Doing so helps those who identify recognise SL is a safe place for people to be where they are welcome to express themselves.

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Continue reading “SL17B Meet the Marketing Lindens – a summary” →

SL17B Meet Oz Linden – a summary with video and audio

Posted on by Inara Pey
via Linden Lab
On Wednesday, June 24th, 2020 at the SL17B celebrations, the third of five Meet the Lindens sessions was held, featuring Oz Linden, the Lab’s Vice President of Engineering.

The following is a summary of the session covering the core topics raised, with selected audio extracts. The notes provided have been taken directly from the official video of the session, which is embedded at the end of this article. Time stamps to the video are also provided for ease of reference.

Note that this is a summary, not a full transcript, and items have been grouped by topic, so may not be presented chronologically when compared to the video.

 Table of Contents

Audio extracts, where included, have been cleaned-up and balanced to remove pauses, repetitions, etc.

In places, information that is supplementary to Oz’s comments is provided in square braces (.i.e. [ and ]) are used in the body text below to indicate where this is the case.

About Oz

  • Oz Linden

    Joined the company in 2010 specifically to take on the role of managing the open-source aspects of the Second Life viewer and managing the relationship with third-party viewers.

  • He came to Linden Lab out of a desire to do something “fun” after working in the telecommunication arena, notably with voice over IP systems (VOIP), which he defines as being “really interesting technology with some really fascinating challenge”, but in terms of it being fun, it really didn’t do what I wanted it to do.”
  • For the first two years of his time at the Lab, he was primarily focused on the open-source viewer work and in refining the overall viewer maintenance process, before his role started expanding to encompass more and more of the engineering side of Second Life.
  • When work on Sansar started in earnest, he pro-actively campaigned within the Lab for the role of  Technical Director for Second Life, working to build a team of technical staff around him who all shared a passion for Second Life.
  • In 2019 he was promoted to Vice President, Second Life Engineering (Vice President of Engineering following the sale of Sansar in early 2020), and joined the Lab’s management team alongside Grumpity and Patch Linden (see: Linden Lab’s management team expands: congrats to Grumpity, Patch and Oz).
  • Together with Grumpity and Patch, he forms what Grumpity calls the “troika” overseeing Second Life’s continued development.
  • Classifies his attraction to working with Second Life as perhaps falling into three core areas:
    • The open-source nature of the viewer and being directly involved with how SL users are using the viewer and what they do with it – which can often times take the Lab entirely by surprise.
    • The challenge of trying to implement new technologies alongside of (rather than simply replacing) older technologies.
    • Working with the operations team and others to ensure SL constantly evolves without (as far as is possible) breaking anything – a process he refers to and rebuilding the railway from a moving train.
  • Note that his avatar appears bald in the Meet the Lindens publicity shot at the top of this article, as he and his team participated in the 2020 Bid a Linden Bald event to raise money for RFL of SL, and has the team raising the least, that had to spend a month in-world sans hair.

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His Team

Has it Expanded Since the Sale of Sansar?

[Video: 4:47-5:48]

  • He did persuade a number of people to move back from Sansar to Second Life [those known to have moved back at the time were Runitai Linden (graphics) and Maestro Linden and Monty Linden (engineering), although they obviously may not be the only people to move / move back to work on Second Life].
  • Hiring of new staff has also continued [notable within this are Ptolemy Linden and Euclid Linden (graphics) and at least one Android development specialist].
  • At the time of the event, also looking to hire a further systems engineer working on the back-end Linux systems.

What Impact has the Pandemic Had?

[Video: 6:02-8:07]

  • “Pretty minimal”
  • The Engineering and Operations teams and his developers were already “pretty distributed”, with some of the teams working out of three of the Lab’s offices – Seattle, San Francisco and Boston – but around one-third to half of the total staff reporting to him (Oz included) have generally worked from home as “Moon Labbers” [the “Moon Lab” being LL’s term for remote working].
  • So teams already very familiar with remote working, operating across time zones and holding meetings in SL, as well as tools like video chat, and the transition for the rest has been “pretty much” seamless.
  • Probably the biggest impact is that the team isn’t getting together for their summer meet-up where they socialise and lay plans for future work on SL.

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Cloud Uplift

Why Is It Being Done?

[Video: 9:00-13:01]

  • Historically, Linden Lab has operated its systems and services the “traditional” way: dedicated hardware, and infrastructure running in dedicated facilities [at one time three data centres, but for the last several years a single co-location (co-lo) centre in Arizona].
  • Actually had to develop a lot of the methodologies the company now uses to manage all of the SL services simply as a result of the speed at which the platform initially grew, building capabilities for which there were no “standard” solutions.
  • Time has moved on, and Amazon and others have developed the means for systems and services to be run / provisioned through the cloud. These services allow Linden Lab to leverage a range of options and capabilities in a number of ways.
  • A particular aspect of the move is that LL no longer has to invest time, effort and money into hardware and infrastructure, but can essentially hand these off to AWS, allowing them to concentrate on SL’s operations and development.
  • With hardware in particular, it has been a number of years since the Lab upgraded their servers, so transitioning to the cloud avoids an expensive capital expenditure in new hardware, and similar expenditures in the future.  For example:
    • In the current environment, if the Bake Service [a collection of servers use by the Lab to generate and manage avatar appearances and ensure they are consistent across viewers] needed upgrading to more powerful servers, LL would have to acquire, test and implement that hardware, and then transition the Bake Service to it.
    • Running via the cloud means picking the required hardware from a catalogue provided by Amazon, who then take care of the heavy lifting to ensure the Bake Service works as required on the selected hardware.
  • Overall, the priority of the work is such that the three goals Oz has set himself : Uplift, Uplift, Uplift.

How is the Uplift Progressing?

[Video: 16:46-19:05]

  • It’s stressful but going well.
  • All of the inventory databases were successfully moved several months ago – twice, in fact: first to the cloud, then to a different type of cloud server. This work was completed so successfully, users were not even aware of any change.
  • The intermediary service sitting between the inventory database and the viewer was also successfully transitioned to AWS. It has also been running for “some time now”, again without users noting any difference.
  • A lot of the back-end services that users never directly interact with have also been successful transitioned
  • There is still a lot of work to do, but the plan is to have Second Life “out of the co-lo by the end of the year”.

Continue reading “SL17B Meet Oz Linden – a summary with video and audio” →

SL17B Meet Patch Linden – a summary with video and audio

Posted on by Inara Pey
via Linden Lab
On Tuesday, June 23rd, 2020 at the SL17B celebrations, the second of five Meet the Lindens sessions was held, featuring Patch Linden, the Lab’s Vice President of Product Operations.

The following is a summary of the session covering the core topics raised, with selected audio extracts. The notes provided have been taken directly from the official video of the session, which is embedded at the end of this article. Time stamps to the video are also provided for ease of reference.

Note that this is a summary, not a full transcript, and items have been grouped by topic, so may not be presented chronologically when compared to the video.

Audio extracts, where included, have been cleaned-up and balanced to remove pauses, repetitions, etc.

 Table of Contents

In places, information that is supplementary to Patch’s comments is provided in square braces (.i.e. [ and ]) are used in the body text below to indicate where this is the case.

A Note about the New Linden Homes Theme Announcement

The session included discussion (notably in the last 15 minutes) on the new Linden Homes theme unveiled at SL17B immediately after Patch’s Meet the Linden Session. These elements of the session are not reported here simply because people can now see the theme for themselves. Instead, I refer readers to Second Life: looking at the new Linden Homes Stilt theme in this blog.

The Linden Stilt Home preview region at SL17B – see Second Life: looking at the new Linden Homes Stilt theme for more

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About Patch

  • Originally a Second Life resident and business owner who joined the platform in 2004, and became a Linden in 2007.
  • Initially worked as a support agent and then as a support liaison. From there he moved to the Concierge team, eventually becoming that team’s manager.
  • Shifted focus to the role of Operations Support Manager for a year, then moved to the Product group, the team responsible for defining the features, etc., found within Second Life.
  • At Product he developed the Land Operations team, which includes the Linden Department of Public Works (LDPW).
  • In 2018, he established the company’s support office in Atlanta, Georgia.
  • In 2020 he oversaw the move to larger office space in Atlanta, although the SARS-CoV-2 pandemic means the new premises have yet to be used.
  • In 2019 he was promoted to Vice President, Product Operations, and joined the Lab’s management team alongside Grumpity and Oz Linden (see: Linden Lab’s management team expands: congrats to Grumpity, Patch and Oz).
  • Together with Grumpity and Oz, he forms what Grumpity calls the “troika” overseeing Second Life’s continued development.
  • In his management team role, Patch continues to oversee all of the Lab’s user support operations (some 5 teams), including the LDPW.
  • Despite his longevity at the Lab, his is not the longest-serving Linden, nor is he the “oldest” resident-turned-Linden.

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Working with the Pandemic

[Video: 3:07-4:48]

  • His teams have not really been impacted by the pandemic. LL is a remote-friendly company.
  • As a result the company has always thought outside of the box in leveraging their own product as a work tool – running team meetings in-world, etc., – as well as running more “traditional” tools like Slack, Discord, etc.
  • Patch himself started at the Lab as a remote employee, and worked as such for around a decade prior to developing the Atlanta office.

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What are the Most Significant SL Changes You’ve Seen?

[Video: 5:19-8:17]

  • Changes in avatar appearance – particularly when looking back at old snapshots.
  • The arrival of different types of new content.
  • Adding Voice to Second life [2007], which was probably one of the “bigger ground-breaking changes for Second Life as a virtual world”.
  • Admits to have probably having forgotten more than he can remember, and even today is still learning – such as only recently discovering the ability to completely disable the viewer’s UI in world view [CTRL-SHIFT-U (or ALT-SHIFT-U for Firestorm) – also toggles the UI back on].

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Bakes on Mesh and Personal Business

[Video: 8:27-9:40]

  • As a resident, used to run a fashion business for male avatars.
  • Still has the inventory, but has not updated the clothing styles in years.
  • Has “tinkered” with Bakes on Mesh to see if it works with his system clothing designs, but does not intend to convert them for use with Bakes on Mesh and flood the market, as styles now too old.
  • Has found the “playing” with Bakes on Mesh to see what does / doesn’t work with older system clothing to be interesting.

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Bellisseria and Linden Homes

What is the Most Popular Linden Home Theme?

[Video: 11:21-13:05]

  • Probably the Victorian theme, although the Log and Houseboat themes run it a close second.
  • It’s hard to separate into “most popular” as the demand for all of the themes has been equal. For example, even through the Traditional theme are currently fully occupied [and presumably no plans for further deployments at this time] – there is still demand for them.
  • The 4,400 introductory release of Log Homes was filled quickly. Since then, the Monday / Wednesday / Friday region releases have been taken up almost as soon as they are made available.

Plans to Link Continents / Retire Old Linden Homes

[Video: 13:13-16:03]

  • [Note: Bellisseria already now links Sansara and Joegeot.]
  • As the Linden Home continent(s) continue(s) to be built out and possibly be split up for diversity), then it / they may well continue to connect continents.
  • However, as this is done, LL wants to ensure that continents are connected where it makes sense to do so.
  • Overall plan is that as the new continent(s) gain occupancy, to eventually start shutting down the old Linden Home mini continents or at least compressing them, to free-up resources.
  • This point hasn’t quite been reached, as there is still occupancy across the mini continents either because people are waiting to try to obtain a new home of their choice, or because they may not actually be aware of the new home, depending on their log-in frequency.
  • However, even with the old style Linden Homes being retired in time, their themes may not necessarily be forgotten.

Was the Popularity of the New Homes Anticipated?

[Video: 18:04-20:16]

  • Knew they were going to be “super popular”, so tried to put out as much as possible without overly delaying the project as a whole.
  • Striking the balance is hard: on the one hand, foreknowledge of popularity dictates making a bigger initial offering – but how big? On the other, delaying the deployment means sitting on something that people could otherwise be enjoying.
  • As it was, in April 2019, he felt there was sufficient quality and options in home to launch the product. This has allowed LL / LDPW to continue to improve the overall process of provisioning and deploying Linden Homes.
  • This is reflected in the major release cadence from 700-1,000 in initial releases to 2,800 and then 4,400. When it comes, the Stilt Homes initial release will likely be 4,000-5,000 units.

Continue reading “SL17B Meet Patch Linden – a summary with video and audio” →

SL17B Meet Ebbe Altberg- a summary with video and audio

Posted on by Inara Pey
via Linden Lab
On Monday, June 22nd, 2020 at the SL17B celebrations, the first of five Meet the Lindens sessions was held, featuring the Lab’s CEO, Ebbe Altberg, aka Ebbe Linden.

The following is a summary of the session covering the core topics raised, with  audio extracts where relevant. The notes provided have been taken directly from the official video of the session, which is embedded at the end of the article. Time stamps to the video are also provided for ease of reference. In addition, audio extracts are provided in places that may be of particular interest to readers.

 Table of Contents

When reading this article, please note:

  • It is not a full transcript:
    • Discussion points have been grouped by topic, and not necessarily in the order raised during the session.
    • I have focused on those topics liable to be of the most interest to readers / generated the most informative answers, so this is not a summary of all comments, feedback, etc.
    • Topics are given as bullet-point highlights for ease of reference.
  • In places, information that is supplementary to Ebbe’s comments is provided, and square braces (.i.e. [ and ]) are used in the body text below to indicate where this is the case.
  • Audio extracts have been cleaned-up to remove repetition or pauses, etc.

About Ebbe

[Video: 3:44-6:21]

Note: the following is taken from both Ebbe’s comments and my own research into his background, carried out when he joined Linden Lab in 2014, and which also included input from Ebbe.

  • Swedish by birth and still by nationality – he is still working in the US on a green card.
  • Graduated from Tärnaby Skidhem in 1983. He had hoped to be a ski racer – with eyes on the Swedish national team and the world cup – but was prevented from pursuing this career due to a back injury.
  • Instead went to the USA to study at Middlebury College, Vermont, USA, where he spent a lot of time in the art studio and the computer lab in an extreme left brain / right brain type of education”, before graduating with a degree in Fine Arts and a concentration in Computer Applications.
Ebbe Linden, aka Ebbe Altberg. Credit: Strawberry Linden
    • He  “slipped into Microsoft on a random banana peel”, where he spent twelve years. He was particularly involved with the Office products (Word, Mac Office, etc.), and although he wasn’t directly responsible for Clippy! – he did oversee it being ported to Mac Office 98.
  • In 2000, he joined Ingenio, a company that created marketplaces for people to buy and sell information over the phone. As well as managing the engineering, program management, operations, and quality teams, he also served as both the company’s interim CEO its Chief Product Officer. He also “racked up quite a few patents there.”
  • Joined Yahoo! in 2008, filling out a number of senior roles, working in both Europe and the US.As the Senior Vice President for Media Engineering based in the USA, but with global responsibly for Media Engineering, managing  an organisation of more than 600 engineers, architects, program managers and quality engineering staff, and with dotted-line oversight of some 150 product managers and designers.
Linden Lab’s chairman of the Board, Jed Smith, is a long-time friend of Ebbe Altberg, and had previously tried to get Ebbe to join the company prior to his appointment as CEO in 2014. (image: Owl Ventures)
  • Moved from Yahoo! to San Francisco based BranchOut, a small company that had, prior to his joining built a 25 million user base for its professional networking app before seeing that number shrink to just 3 million. He was specifically responsible for pivoting the company to a new workplace messaging application called Talk.co, launched in October 2013.
  • Has had a long exposure with SL indirectly through his son Aleks, who initially joined the Teen Grid before moving to establish his own in-world business.
  • Has also been long-term friends with LL board Chair, Jed Smith, through whom he met Philip Rosedale. Smith had asked Ebbe to consider the LL CEO position previously to 2013/14, but “things “didn’t line up” .
  • Is immensely proud of the all that the company has achieved and continues to be drawn by both the rewards and challenges involved in running a platform that is so technically and socially diverse.

 

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Working at the Lab

Rewards and Challenges Working with SL

[Video: 6:23-10:20]

  • Loves the technical / product aspects of the platform and the diversity of potential use cases it can meet. Also loves the rich diversity of ways users make use of SL creatively, socially, etc., that mean the platform constantly offers unique opportunities and challenges.
  • Enjoys the fact that SL makes it possible to meet people from around the world and from all walks of life who find value in the platform for so many different reasons.
  • These aspects also, for him, present the challenges of working with SL: putting all the different technologies that make SL work together such that they can form a virtual world where people can create, socialise, earn income, etc.
  • There’s also the challenge of talking to a customer base that is not of a single mind in using the platform, but rather is a range of user communities, each of which has nuanced needs and requirements that need to be met.
  • Also likes the challenge of trying to extend and build a product set that no-one else has managed to develop to the same degree – such as with SL’s economic model and the development of Tilia Pay.
  • The strength with SL that he loves is the sheer diversity within the technology required or SL and the people that use is – which is also the platform’s most engaging challenge.

SARS-Cov-2 Impact

[10:22-12:04; 12:30-18:53]

  • Is appreciative of the power that SL has in bringing people together during the SARS-CoV-2 pandemic and providing a safe space for continued interaction, and that it can continue to help furnish those using it to generate an income to continue to do so.
  • From a business perspective, SL has seen significant increases in demand. However, this has been somewhat impacted by the “land shortage” [see The Cloud Uplift, below for more on this].
  • This increase is not just from “social” users; here has been “a lot” of demand from businesses wanting to host meetings through the platform, education institutions wanting to hold lessons, etc.
  • Company has been very fortunate in its operations because, while it does have offices in San Francisco, Seattle, Boston and Atlanta, many of the staff have always worked from home, so there has always been the assumption of remote working [even the Operations Team works remotely from LL’s co-location data centre in Arizona]. So, moving to that model of operations was less stressful than it might have been.
  • The real hamper in the move has been more the “knock-on” effect caused by the isolation – having children at home whilst trying to work, seeing to their needs, etc.
  • Overall is very pleased with how the company has been able to continue to manage SL and move ahead in plans and development.
  • Pandemic has also caused the media to re-examine SL, and Marketing has been via busy dealing the increased interest in how the platform and how it can be of use to people / organisations during the pandemic.
  • What has been particularly pleasing is the more positive view the media has of the platform, and the recognition of its maturity as a platform.
  • Like to point out to reporters that Second Life isn’t “old”, it is “mature”, which is not necessary a bad thing when talking about a platform.

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The Cloud Uplift

[Note: Cloud uplift is the term used for the project to transition all of the Second Life services from hosting in a single co-location data centre used by Linden Lab and using their own hardware, to provision it all via Amazon AWS cloud services.]

[Video: 19:51-23:25]

  • Likely to be around 3-4 months before new regions are once again available, although it is understandably hard to put a definite date on things.
  • The shortfall is due to LL wanting to cease any expenditure in hardware and supporting infrastructure for SL during the cloud transition, believing they had sufficient reserves to offer during the uplift period – but the SARS-CoV-2 pandemic resulted in an unexpected burn through of that reserve.
  • Provisioning and testing new hardware and infrastructure is being avoided, as this would effectively be “lost” capital expenditure.
  • The uplift work is the primary focus of the product, engineering and operations teams at the Lab, with many services have actually already been transitioned to AWS.
  • Details of which systems these might be are not generally given out by LL due to the fact users often make false assumptions on things like issues when aware of such information.
  • Region servers [aka simhosts] make up the majority of the Lab’s hardware, and the Lab now has a test region server successfully running within AWS, but there is still “quiet a bit more work to do” in terms of security and other elements before the Lab will be in a position to offer a region product running in AWS.

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Continue reading “SL17B Meet Ebbe Altberg- a summary with video and audio” →

Lab Gab 27 summary: Relay for Life

Posted on by Inara Pey
via Linden Lab

The 27th edition of Lab Gab live streamed on Friday, June 5th, and featured members of the Second Life Relay for Life team Stingray9798 Raymaker, Trager Alter, MamaP Beerbaum, and Nikki Mathieson, to mark the 2020 Relay weekend (which you can read about here). They were interviewed by co-hosts for the session, Strawberry Linden and Patch Linden.

The official video of the segment is available via You Tube, and is embedded at the end of this article. The following is a summary of the key topics discussed and responses to questions asked.

About the RFL Team

  • Trager Alter has been directly involved in Relay for Life of SL since 2017 after being introduce to Stingray by MammaP. He’s been directly involved in Relay Refresh – telling the stories of people who have faced and survived cancer.
  • MammaP became involved with Relay for Life of Second Life at a time when her father was suffering from cancer. It gave her the opportunity to do something practical to help raise money for cancer research whilst simultaneously caring doe her father in the physical world.
  • Nikki Mathieson joined SL alongside of MamaP, and became enamoured with the platform, the opportunities it offers, and realised that it offered huge potential for Relay for Life, and became involved in RFL of RL for that reason.
  • Stingray came to SL through the American Cancer Society, having been the manager for RFL’s on-line content. He was asked to look into RFL activities in SL as a result of RFL of SL volunteers working with ACS’s Innovations Team, and everything had reached a point where the Innovation Team were ready to hand it over to the ACS Relay Team, and he was asked to take the lead, so becoming the official liaison between RFL of SL and ACS.
Strawberry Linden (seated left) with (standing) Trager Alter (l), and Stingray9798 Raymaker (r), (seated)Nikki Mathieson (c) MamaP Beerbaum (r)

What is the Relay Weekend?

  • Every year, Relay for Life raises money for the work of the American Cancer Society via a season of events. Many of these are run by individual Relay Teams formed by Second Life residents, and some are “mega events” (such as the Home and Garden Expo, Fantasy Faire, the Sci-Fi Convention, Making Strides Against Breast Cancer and Xmas Expo).
  • The Relay Weekend is the culmination of those events held during the core Relay season (February to June), where all the teams, large and small come together alongside the RFL track, each team with its own parcel to promote the work in providing care, support and treatment for sufferers of cancer in all its forms and their families and carers.
  • The event carries the ideal of Relay events in the physical world by having members of each team take turns to walk around an in-world track for the full 24 hours of the event. This is to symbolise two things:
    • When someone is dealing with cancer, they are no doing it alone, there are others who can support them and be with them.
    • The 24-hour aspect is recognition that cancer never sleeps, and the quest for cures to it cannot rest either.
  • The camp sites and themed regions all offer opportunities to socialise, to make friends and to learn more about cancer and how it can affect lives, be treated, etc., and the role of the ACS in all of this.

How does the Weekend Differ from Physical World RFL Events?

  • Abbreviated history of Relay:
    • In May 1985, Dr. Gordon Klatt, a colorectal surgeon from Tacoma, Washington, raised money for ACS by walking around the track at Baker Stadium at the University of Puget Sound for 24 hours, covering approximately 83 miles around the track.
    • Throughout the night, friends paid $25 to run or walk 30 minutes with him.
    • After this event, Klatt thought about how other people could participate in a similar event in their own community. He recruited a small team of people to host the City of Destiny Classic 24-Hour Run Against Cancer, and from this Relay for Life grew.
  • Relay for Life events now take place in some 30 countries around the world.
  • Events generally comprise:
    • A Survivor Lap, which starts the Relay event.
    • An Opening Lap, in which all the participants take a lap around the track
    • A Luminaria Ceremony, usually with a candlelight vigil
    • A “Fight Back” Ceremony, in which participants pledge to take specific actions against cancer.
  • The SL Relay Weekend comprises the same format and key activities. But differs in execution:
    • It does not require so much central logistical organisation and management.
    • It does however, require far more infrastructure coordination.
    • It is effectively a bigger event, both in terms of virtual vs. physical size (the 2020 track, for example, equates to some 6 miles), and in terms of the numbers of people participating.
    • Teams are able to do more than “just” camp and walk the track: they can directly support fund-raising by organising and running their own mini-events and activities.
    • It is a fully international event.

What is the Luminaria Ceremony?

  • It is the hour of the event (started at 21:00 on the Saturday of the Relay Weekend, roughly half-way through the weekend.
  • At that time, the track is darkened, and everyone in the Relay Regions are asked not to engage in open text or voice chat but to walk the track in silence or stand to one side.
  • During the hour, the names of those to be remembered, as submitted by the Luminaria Dedication Form that has been available for some time before each Relay Weekend, are read out over the event audio channel (which can be best listened through via the T1 Radio pop-up media player).
  • It is a time for people to reflect on how cancer has touched them personally, to recall those they’ve lost to the disease, or someone who is facing it as a part of their life, or someone who has seen it enter remission.
  • Also honoured throughout the weekend are the names hovering above the Luminaria lanterns that line either side of the track, and through which residents can make a donation to RFL of SL (minimum L$50) and add a name / dedication.

How Has the SARS-C0V-2 Pandemic Affected ACS?

  • Like most non-profit organisations world-wide, ACS relays on large-scale, multi-people fund-raising events, with Relay For Life being the largest annual event for ACS, with the primary RFL fund-raising period world-wide being April-May.
  • SARS-CoV-2 has therefore significantly impacted RFL both as the ACS’ main means of raising funds, and the amount of funds overall that are flowing into the organisation on a daily basis.
  • RFL of SL and Second Life users – and their families and friends – are therefore critical to the mission of ACS, by:
    • Engaging in events such as the Relay Weekend and donating money.
    • And / or by visiting RFL of SL page at the RFL website and making a donation.
  • ACS and Relay teams around the world have recognised that RFL of SL is now the spear of fund-raising efforts.
  • Second Life users have rallied to this call, at the time of writing, RFL of SL has raised around US $275,000.
    • Overall, RFL of SL has raised some US $4 million (around L$1 billion) during the years it has been operating.

RFL of SL Events

  • RFL of SL comprises a range of events, most of which take place during the core in-world fund-raising season between February and June each year.
    • This period includes the majority of the mega events (Home and Garden, Fantasy Faire, Sci-Fi Convention and the Relay Weekend.
    • There are also all the team events held across SL.
    • There is also the Xmas Expo and Making Strides Against Breast Cancer in October, which is to be expanded to have its own Renaissance mega event.
  • In terms of fund raising, Fantasy Faire remains the biggest mega event for in Second Life, with Making Strides also a focused and effective fund-raiser.
  • Outside of these, mega and large events tend to evolve and change. There used to be a major RFL of SL clothing / fashion event, for example, and when breedables became very popular in SL, there was a dedicated Breedables Fair.
  • The days of relay has also proved popular among communities wishing to support RFL / ACS. This started as the 5 days of relay in 2019  and had to be expanded to the 10 days of relay in 2020 to accommodate everything.

Where Do All the Donations Go?

  • Kiosks for RFL of SL are set up to allow events and teams see how much they have raised and contributed.
  • When a donation is made, it briefly goes to the kiosk holder account, but then is immediately paid out of that account and into the ACS fund account.
  • RFL of SL merchant vendors work on the same principle of payment in, then immediate transfer of the amount to the ACS fund raising account.
  • Funds are cashed out from the ACS L$ account in s similar manner: they are converted to US dollars and then process credited to ACS, not to any intermediary account.
  • When the funds are received by ACS, there is a certain amount that has to cover expenses (e.g. the running costs associated with having a presence in SL), but all other funds beyond this go directly to supporting ACS in its various missions.
  • Some of the money raised may be directed at a specific programme, as is the case with Making Strides, Fantasy Faire and the Xmas Expo:
    • Money raised by Making Strides goes directly to the ACS breast cancer mission.
    • In 2018 / 2019 funds raised be Fantasy Faire went directly into the Kenyatta National Hospital Hope Hostel in Kenya (see here for an initial report on this project from 2018).
    • This year, the US $75,000 raised by Fantasy Faire is reserved for use in the ACS global mission.
    • Similarly, the funds raised by the Christmas Expo are earmarked for the ACS child cancer programme.
  • Funds not earmarked for specific missions / programmes is referred to as “purple money” and goes towards the ACS cancer research mission in the United States. ACS is believed to be the largest funder of cancer research in the world outside of the US government.
  • Within SL, the funds pay for ACS island and all the resources, facilities and support than can be offered through the island directly to cancer sufferers and cancer care workers in-world, the Cancer Survivors support group, etc.

How Can SL Communities Get Involved and Help?

  • Individuals can attend RFL of SL events and donate through kiosks, make purchases (where available), etc.
  • Out-world donations can be made through the RFL of SL web page.
  • Those wishing to form a Relay Team, run an event, etc., should go the American Cancer Society Island, or contact Stingray and the rest of the team participating in this Lab Gab session.
  • Those wishing to help can join the Relay for Life Volunteers in-world group.