The discussion thread relating to the new Marketplace is growing apace. What is most refreshing is the fact that (until the weekend arrived) Grant Linden was staying fully engaged with those posting comments – and addressing the good and the bad, rather than going about the usual cherry-picking we’ve tended to see in Linden responses.
While at times he seems to be little more than a gofer – charging back and forth between the thread and the “Marketplace team” to get answers – his contribution shouldn’t be diminished. XStreet, for all its faults has been a major means for merchants to gain revenue, and given the manner in which other aspects – most notably in-world search – are currently borked up, it is essential merchants aren’t panicked by either a rushed implementation of the Marketplace or a feeling that the Lab is responding (with apologies to Dr. Frasier Crane) “We’re not listening…”
I gave initial feedback from fiddling with the Marketplace the other day. Admittedly, I’m not “big-time” merchant my listing (or store) doesn’t top 50 items, and I don’t consider myself in any way shape or size an “entrepreneur”. I build because it is fun, I sell to off-set tier. Ergo, I’m not as deeply into the mechanics of XSL as other may be, and so I missed the fact that features critical to some businesses aren’t so much missing in the Beta, as potentially ignored as not being vital at this time.
This has caused a lot of angst among merchants. It’s also (as with Search and Viewer 2) brought the WannabeA Linden mob out in force. Some of the angst from the former is expressed in unnecessary dramatic expressions of disgust (some of which are vented without actually indicating precisely why the new system is a “pile of crap” which don’t actually help drive the discussion forward in any way). Meanwhile, at the opposite end of the scale we have people sanctimoniously posting as to why merchants shouldn’t be upset as this is, after all a “beta”, before launching into a pious sermon on what “beta” means and how people lack the common sense to appreciate it as such.
Shame on both sides.
Between the two, however lies a wealth of concerns that are valid – some of which are also very worrying, despite Grant’s best efforts to calm matters. An examples of this is distributed payments. Many items on Xstreet (and indeed in-world) are made by more than one individual (or more than one avatar). As such, both Xstreet and most in-world vending systems provide a means for the payment received for a sold item to be distributed to the various individuals/avatars concerned in its creation. Yet this functionality appears to have been treated as a “nice to have” rather than a “must be in place” feature by those responsible for creating SLM, with Grant only able to confirm it will be added “in the future”.
Similarly, how listings on SLM are synched with their corresponding XStreet listings has been a source of concern inasmuch as all information on SLM is currently drawn from “prepared” listings on XSL – only even when merchants have followed the rule and prepared their XSL listings, what is arriving in SLM needs a lot of additional work to make it both attractive and usable (as I can personally attest). Yet it remained wholly unclear for several days at to whether a re-synch of data between XSL and SLM would overwrite the latter – thus undoing the Merchant’s hard work in “fixing” things on SLM (which now appears to be the case), while it remains (at the time of writing) unclear as to whether the synching will also “undo” the new features unique to SLM that merchants can now employ in their listings. As the synching is an “all or nothing” approach (you either have it turned on, and everything is re-synched, whether it is a new item just added to XStreet or items you’ve slaved over so they “look right” on SLM; or you simply don’t get anything updated), it tends to undermine people’s preparedness to test things.
Both of these two issues are pretty fundamental and demonstrate something of a lack of forethought on the part of those behind the SLM roll-out – particularly given that while this “Beta” is supposedly for the benefit of Merchants, LL are nevertheless trying to get merchants to push customer traffic into the new Marketplace in order to “test” the customer side of things. While such testing is clearly needed, it runs the risk of damaging the reputation of at least some merchants for a raft of reasons.
Given the list of current issues within SLM: language defaults, inconsistency of image displays, synching concerns, confusion (and lack of information) on tags and tagging, large gaps in required functionality (i.e. the aforementioned distribution of payments), and so on, it is very clear that SLM has a very long way to go before it is ready to replace XSL. As such it is good to read Grant’s repeated assurances that SLM will not be rushed to prime time.
Nevertheless, given the SLM was the subject of extended discussions with some merchants (via the roundtable, etc.), and even some of those posting in the forum thread give the impression (which granted might be little more than hot air) that they were privy to the inside track on matters, the volume of issues with SLM is surprising. At the end of the day, this is not a new product.
The basics were there in XSL – yet they somehow appear to have been ignored in the drive to make the Marketplace “web standard”. And while it is all very nice for Grant to paint a picture whereby SLM will allow merchant’s products to be openly googled from the web, I’m not altogether convinced this is a necessary benefit or even close to a vital requirement. Not when the majority of shoppers for Second Life related items are going to be one of two places: either in-world or on SLM. So is Google-oriented visibility really that much of a vital driving force? It’s a nice-to-have, for sure for merchants – but I hardly think it is going to encourage the heaving masses to rush to Second Life any more than closer links to Facebook will bring hordes of new users screaming to the gates of Second Life.
But, all that said, it’s good to see that, following Philip’s address at SL7B, the Lab appear to be taking the time to listen to issues and address them. They need to keep this up – not just within SLM, but across the board. And the next time they fire-up an initiative that is liable to impact the lives of a sizeable portion of their user community, one hopes they’ll put their new listening skills to good use up front.
Inara Pey: Living in a Modemworld 