Marking time…

So Hamlet was right. Mark Kingdon is departing and Philip Rosedale will be back as CEO, at least on an interim basis.

Doubtless there will be much partying in the streets at the news, as Mark Kingdon has long been seen as the Big Bad Boogieman responsible for all of SL’s woes. Lord knows, I’ve questioned him enough over the last couple of years!

But what does this really signify?

The manner and direction in which Kingdon drove the company did not spring afresh from his head; nor did it exist in a vacuum. Yes, things seemed to teeter from crisis to crisis, yes some ghastly policy changes were enforced (OpenSpace / Homesteads) and others were royally messed up in their execution (Adult Changes) – and yes, Viewer 2 didn’t go down as well as expected.

But to hold Kingdon singularly responsible for these woes would be – in all honesty – wrong. He has to report to a Board, a Board that has in so many ways sought to influence and direct the future of Second Life. In this respect, Mitch Kapor (as I’m constantly pointing out) carries a portion of the blame. It was his SL5B speech which really set the tone for all that has transpired within Second Life over the last 24+ months. And if we look at the history of SL and LL as a whole, it has been racked by periods of turmoil, poor decision-making and what have you – as much under Rosedale’s leadership as Kingdon’s.

And leave us not forget that Philip Rosedale himself is a member of the Board – although one could argue that he was perhaps cajoled into towing the party line, rather than being a standard-bearer. While it is undoubtedly true that Rosedale’s SL7B presentation struck a much-needed note of contrition and suggests that there will be much in the way of navel-gazing and fluff weeding going on at LL – the hard truth is that much of the overall mindset that has been in play for the last two years will still be in play once the desks have been shuffled and the names on the pods changed.

I do find it amusing that the achievements that Kingdon has presided over during his tenure  – and they do exist – such as the investment in the underpinning network infrastructure, the investment in new hardware, the massively improved overall stability of the platform, the efforts to finally improve the asset database servers, etc., are being so erstwhile dismissed within the forum as “not being due to Kingdon” because the likes of Frank Ambrose ran point on the efforts.

Yet the very people who refuse to acknowledge Kingdon’s overall leadership in these achievements are quick to blame all the woes SL has suffered directly on his shoulders – when one could argue that just has he is “undeserving” of credit for the former achievements as he didn’t “lead” them, so to is he undeserving of the blame for any “failures” for much the same reason: Adult Changes were led” by Jack and Cyn Linden, for example; The OpenSpace fiasco was “led” by Jack as well…

While I don’t doubt that Philip Rosedale’s introspection at SL7B was genuine – at least to a point – I would still caution those busy putting on their Rose(dale) tinted glasses and loudly applauding Kingdon’s departure would do well to remember:

  • This is an interim move, pending the appointment of a new CEO
  • Philip’s introspection, in many ways, also isn’t new. He’s done so in the past – but the train has steamed on
  • as stated, Philip himself was at the helm during many of SL’s other crises: the tax revolt, et al – and he was technically still at the helm alongside Kingdon during the OpenSpace debacle.

As such, while I personally do – in all honesty – view the change over with some optimism – I’m not going out and joining the others in looking for M Linden’s “grave” so I can dance a little jig.

Philip has a potentially tough time ahead of him. While he may well come the closest of the Linden Board and management team to grokking SL’s user base, he’s going to have a hard time finding a balance between pleasing those same users and demonstrating to his fellow Board members that – despite all that has “gone wrong”  – Second Life is still capable of “making money” and has a broader appeal than currently appears to be the case despite the “failure” of Viewer 2.

That said, I will say this: Welcome back to a direct, hands-on role Philip – and thank you for stepping into the breach. We know times are hard, but you’ve also delivered what will be taken by many as a set of promises within your SL7B presentation. Further, others have (for the time being) opted to take a selective memory approach to LL’s history and management of SL over the years. So it might be said that you have a window of opportunity to “make good” on both the perceived promises and what people consider to be “wrong” with Second Life as a whole.

Use it wisely, because as you know, and Mark Kingdon likely rues, we SL users are a fickle crowd, and we’ll turn and bite the hand that feeds us as readily as we’ll roll over and let it tickle our collective belly.

5 thoughts on “Marking time…

  1. I’m finding the Mark Kingdon bashing on the forum more than a tad tawdry. He had a dirty job but someone had to do it and you’re right, the likes of Frank Ambrose were appointed under his reign.

    Infrastructure and stability just aren’t sexy.

    This isn’t to say I think Mark Kingdon’s reign was a glowing success, but nor is he the evil emperor some are painting him as.

    You’re also right about SL5B and let’s not forget, Philip himself blogged not that long ago about how we shouldn’t get too attached to how things were at the time and change was coming.

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  2. ‘s interesting, Inara, I was thinking these very same thoughts last night.
    Yes, it may be good that Rosedale is back at the helm, but as you and Ciaran point out, SL is a damn big ship, and he Mark or Philip isn’t chief engineer.

    Like so many olders and more cynical residernts, I’ll maintai a watching brief, and hope.

    I’ve indulged in a fair bit of M-bashing in my time – maybe my irritation was ill-judged and the evident LL culture owes more to Philip and Mitch than I care to think. As I said, I’ll hope.

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    1. I think Philip’s blog posting contains both a message of hope and a word of caution.

      Hope, because he underlines the need to continue to improve the core user experience – and while this probably in essence means rolling out 1.40, the script limits, havoc 7, mesh support and all that has been announced – one hopes it also means some refocusing within LL on other critical factors; such as the need to encourage user retention rather than just simply looking at bottom-line monthly sign-ups or “actives”.

      Caution because it is also suggestive that, in many respects, not a lot will dramatically change, and all the wishful thinking going on in the official blogrum and elsewhere is going to remain that: wishful thinking.

      LL have firmly nailed their colours to the wall as far as the immediate future is concerned; that’s not going to change. Most of it is good – but leave us not forget that the browser-based alternative for accessing SL is also among those colours, and that isn’t going to go away. Not that it is necessarily a bad thing; the real problem with it is that many in SL have already decided it is more “bad news” – so should the plans relating to it roll forward, we may yet find the Hooray Henrys celebrating MK’s departure with such glee turning into Woeful Wilburs pretty quickly!

      Again, the broad culture within LL existed prior to MK’s arrival: the chase for business was already getting up steam after the influx and departure of corporations in 06/07; eyes were already turning towards the thorny issue of “adult content” on the mainland; major investors were already making the call for SL to “do something”. Really, all MK did was bring these matters into sharper relief, albeit in a kackhanded and angst-riddled way.

      When I worked for a major corporation, we had a saying about management changes: “the faces may change, but the culture remains”.

      Ciaran and a couple of others have pointed to one big advantage with Philip – at least he is an accomplished communicator – and what we need right now is honest communications from and with LL.

      A big issue many of us had around MK was the fact that he did project an image of opening his mouth and promptly stuffing a size nine shoe in it either because of what he said, or the manner in which he said it. I think he himself realised this and tried (not a little clumsily) to correct the situation during his address at Metameets earlier this year.

      Going to be interesting to see what transpires.

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    1. Oh, don’t worry. The number of times I’ve written something, spell-checked it proof-read it (or, given I wrote it, more usually skim-read it!) and spotted the typos only after the formatted version is published..!

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