So Hamlet was right. Mark Kingdon is departing and Philip Rosedale will be back as CEO, at least on an interim basis.
Doubtless there will be much partying in the streets at the news, as Mark Kingdon has long been seen as the Big Bad Boogieman responsible for all of SL’s woes. Lord knows, I’ve questioned him enough over the last couple of years!
But what does this really signify?
The manner and direction in which Kingdon drove the company did not spring afresh from his head; nor did it exist in a vacuum. Yes, things seemed to teeter from crisis to crisis, yes some ghastly policy changes were enforced (OpenSpace / Homesteads) and others were royally messed up in their execution (Adult Changes) – and yes, Viewer 2 didn’t go down as well as expected.
But to hold Kingdon singularly responsible for these woes would be – in all honesty – wrong. He has to report to a Board, a Board that has in so many ways sought to influence and direct the future of Second Life. In this respect, Mitch Kapor (as I’m constantly pointing out) carries a portion of the blame. It was his SL5B speech which really set the tone for all that has transpired within Second Life over the last 24+ months. And if we look at the history of SL and LL as a whole, it has been racked by periods of turmoil, poor decision-making and what have you – as much under Rosedale’s leadership as Kingdon’s.
And leave us not forget that Philip Rosedale himself is a member of the Board – although one could argue that he was perhaps cajoled into towing the party line, rather than being a standard-bearer. While it is undoubtedly true that Rosedale’s SL7B presentation struck a much-needed note of contrition and suggests that there will be much in the way of navel-gazing and fluff weeding going on at LL – the hard truth is that much of the overall mindset that has been in play for the last two years will still be in play once the desks have been shuffled and the names on the pods changed.
I do find it amusing that the achievements that Kingdon has presided over during his tenure – and they do exist – such as the investment in the underpinning network infrastructure, the investment in new hardware, the massively improved overall stability of the platform, the efforts to finally improve the asset database servers, etc., are being so erstwhile dismissed within the forum as “not being due to Kingdon” because the likes of Frank Ambrose ran point on the efforts.
Yet the very people who refuse to acknowledge Kingdon’s overall leadership in these achievements are quick to blame all the woes SL has suffered directly on his shoulders – when one could argue that just has he is “undeserving” of credit for the former achievements as he didn’t “lead” them, so to is he undeserving of the blame for any “failures” for much the same reason: Adult Changes were led” by Jack and Cyn Linden, for example; The OpenSpace fiasco was “led” by Jack as well…
While I don’t doubt that Philip Rosedale’s introspection at SL7B was genuine – at least to a point – I would still caution those busy putting on their Rose(dale) tinted glasses and loudly applauding Kingdon’s departure would do well to remember:
- This is an interim move, pending the appointment of a new CEO
- Philip’s introspection, in many ways, also isn’t new. He’s done so in the past – but the train has steamed on
- as stated, Philip himself was at the helm during many of SL’s other crises: the tax revolt, et al – and he was technically still at the helm alongside Kingdon during the OpenSpace debacle.
As such, while I personally do – in all honesty – view the change over with some optimism – I’m not going out and joining the others in looking for M Linden’s “grave” so I can dance a little jig.
Philip has a potentially tough time ahead of him. While he may well come the closest of the Linden Board and management team to grokking SL’s user base, he’s going to have a hard time finding a balance between pleasing those same users and demonstrating to his fellow Board members that – despite all that has “gone wrong” – Second Life is still capable of “making money” and has a broader appeal than currently appears to be the case despite the “failure” of Viewer 2.
That said, I will say this: Welcome back to a direct, hands-on role Philip – and thank you for stepping into the breach. We know times are hard, but you’ve also delivered what will be taken by many as a set of promises within your SL7B presentation. Further, others have (for the time being) opted to take a selective memory approach to LL’s history and management of SL over the years. So it might be said that you have a window of opportunity to “make good” on both the perceived promises and what people consider to be “wrong” with Second Life as a whole.
Use it wisely, because as you know, and Mark Kingdon likely rues, we SL users are a fickle crowd, and we’ll turn and bite the hand that feeds us as readily as we’ll roll over and let it tickle our collective belly.