Meet the Lindens at SL17B – who and when

Meeting the Linden (and the Moles) at SL17B

The 17th anniversary of Second Life’s opening to the public at large – SL17B – is just around the corner (official starting on Friday, June 19th, with a preview for members of the SL17B group on Thursday, June 18th). And, as has been the case with SLB events over the last few years, the celebration will feature a series of Meet the Lindens sessions featuring individuals and teams from the Lab discussing their work and Second Life.

The two-hour sessions run from Monday, June 22nd through Friday, June 26th, each one commencing at 14:00 SLT. They will be held in the SL17B Auditorium (SLurls at the end of this article), with the schedule lining up as follows:

Day (14:00 – 16:00 SLT) Lindens
Monday 22nd June  Ebbe Linden (Altberg), Linden Lab CEO
Tuesday 23rd June Patch Linden, Vice President of Programme Operations
Wednesday 24th, June Oz Linden, Vice President of Second Life Engineering
Thursday 25th June The Marketing Team
Friday 26th June Meet the Moles!

For those who may be unfamiliar with some of the above names and their areas of expertise:

  • Ebbe Linden, as the Lab’s CEO since 2014, really needs no introduction. Open and honest, he has always endeavoured to keep SL residents appraised of business at the Lab – and on the management perspective of running Linden Lab and its products (SL and Tilia Pay). Should anyone want a potted biography on him however, I offer the one I pieced together when he officially joined Linden Lab.
  • Patch Linden oversees the content development teams, the Mainland Land Team, and the Linden Department of Public Works As such, he oversees things like the development of the new Linden Homes continent, the Lab’s games and experiences such as Linden Realms and Horizons, and so on. He is also responsible for managing the Second Life team, and the account support team.
  • Oz Linden oversees the engineering side of Second Life – this encompasses viewer development, simulator development and a lot of the back-end services required by SL (e.g. the asset service, the appearance and baking services, etc.). This includes managing the development and implementation of SL projects and features.
  • The Marketing Team comprises: Brett Linden is the Lab’s Senior Director of Marketing, who has been with Linden Lab for over a decade; Darcy Linden, Senior Marketing Manager, Maveric Linden, Tara Linden and Strawberry Linden. Key facets of their work include promoting and marketing Second Life and the acquisition and retention of new users.
  • Meet the Moles! introduced at SL16B, and gives Second Life residents a chance to learn more about the Moles – the Linden Department of Public Works – other residents who work in support of Linden Lab and Second Life in a variety of ways (such as building the regions for SL17B) and are paid for doing so.
SL17b: Meet the Lindens (top l-to-r): Ebbe, Patch, Oz (bald as a result of the RFL Bid a Linden Bald event); (bottom l-to-r): The Marketing Team and the Moles (images courtesy of Linden Lab)

The sessions will be hosted by Saffia Widdershins, and will be streamed via the Lab’s channels on YouTube, Facebook, Mixer, and Periscope. If all goes according to plan, I’ll have a written summary of each session for those who find watching video / listening to audio difficult. These summaries will also likely include audio extracts of any key comments made.

Additional information can be found in the Destination Guide Meet the Lindens pages.

Auditorium SLurls

Note that all SLurls will not be operational until the official “soft” and “hard” openings of the celebrations.

SL17B performer applications

via and © Linden Lab

On Friday, March 27th, 2020, Linden Lab opened applications for those wishing to perform at the upcoming 17th anniversary of Second Life.

SL17B will run from Friday, June 19th through until Friday, July 10th, with the core entertainments for the celebrations taking place between June 19th and Sunday, June 28th. This year the theme is road trips and vacations.

The official blog post announcing applications from performers reads in part:

Calling all performers! Second Life is seeking talent for our upcoming 17th annual Second Life birthday celebration (SL17B), held June 19-July 10. Get ready for a fun-filled week of live music and deejay performances, shopping exclusives, and amazing community exhibits.

One of the things that makes Second Life so vibrant and exciting is the wide range of Performers who share their talent with our Residents. Are you a DJ who can spin up a great party set? Maybe you’re a Live Musician who plays an instrument or sings! You might be one of the grid’s amazing Dance companies, or perhaps you’re a Particle Performer! Whatever your medium, we would love to hear from you.

Note that this call is not related to the SL Music Fest, which will take place over the opening days of SL17B, but is for those who wish to perform as a part of the event’s full week of activities and celebrations. As such, applications are open to DJs, live performers, dance troupes, particle performers, etc.

Those interested in providing their services should complete and submit the official performer application form no later than Monday, May 18th. Successful applicants will be contacted by SL17B Event Staff Leaders in de course.

SL17B Applications In Full

Follow the links below for:

Keep Up To Date and Early Access

Updates on SL17B preparations will be made via official blog posts and through the Second Life Birthday in-world group, membership of which will give members early access to the celebration regions.

Related Links

SL17B exhibitor applications

via and © Linden Lab

On Friday, March 13th, 2020, Linden Lab opened applications for those wishing to exhibit at the upcoming 17th anniversary of Second Life.

SL17B will run from Friday, June 19th through until Friday, July 10th, with the core entertainments for the celebrations taking place between June 19th and Sunday, June 28th. This year the theme is vacations and road trips (or road trips and vacations as the Lab has previously referred to it – amounts to the same thing), with the official blog post announcing the opening of exhibitor applications reading in part:

In Second Life, you can explore the (virtual) world from the safety and comfort of your own home — and that’s why we’ve selected  “vacations and road trips”  as this year’s SL17B theme. Whether you teleport directly or travel to your favorite SL destinations by plane, train or automobile, we hope to see a wide variety of community exhibits and experiences that celebrate the spirit of Second Life escapism and travel.

However, in a change from previous years, those wishing to exhibit at SL17B are not being asked to tie their exhibit ideas just to the core theme of the event, as the blog post goes on to note:

A major change for exhibitors this year is the freedom to create an exhibit that reflects your own passions in Second Life. This means that while “vacations and road trips” is our official SL17B theme, exhibits will not be limited by it. We welcome a wider variety of topics this year, including exhibits that may serve as introductions to the varied and abundant communities throughout SL. We also are inviting original art installations and other personal projects that people want to share with the SL community at large.

Those who are interested in exhibiting in a 32x32m plot at SL17B are asked to both read the rules and policies and then complete and submit the official exhibitor application form before the end of Friday, May 22nd, 2020 (PST).

Music Fest

A reminder that applications for those interested at performing at the SL17B Music Fest, scheduled to take place over Friday 19th / Saturday 20th June 2020, can still apply to participate in auditions through until the end of Monday, May 18th 2020. The Lab is looking for at least a dozen performers, both veteran Second Life musicians and those new to the scene, with sets in the past running to 60 minutes per performance.

Auditions are to be held on a rolling basis held every other week at the the Bellisseria Fairgrounds, and as applications are received, performers will be asked to attend one of these auditions to perform. Every audition event will be open to the general public to attend as an audience, and details will be made available ahead of the first such audition via a Second Life blog post, with each audition session additionally advertised through the following in-world groups (both with open enrolment):

  • Second Life Birthday.
  • Bellisseria Citizens.

Those interested in auditioning for the Music Fest should be sure to complete the audition application form and submit it before the closing date.

Keep Up To Date and Early Access

Updates on SL17B preparations will be made via official blog posts and through the Second Life Birthday in-world group. In addition, and as indicated during the Lab Gab show featuring Patch Linden and the Moles, it is planned to offer members of that group early access to the SL17B grounds on Thursday, June 18th.

Related Links

SL17B music festival auditions applications are open

On Friday, February 28th, 2020, Linden Lab issued an invitation to live music performers to apply to be a part of the Second Life 17th Birthday celebration’s Music Festival.

2020 marks the sixth such festival the Lab has organised, and will take place during the SL17B festivities – which this year will have the theme of Vacations and Road Trips – and will specifically run over the course of Friday June 19th and Saturday June 20th (note the music and songs do not have to be in accord with the overall celebration theme).

The Lab is looking for at least a dozen performers, both veteran Second Life musicians and those new to the scene, to provide the music for the event. So if you’d like to be a part of the event – sets have in the past run to 60 minutes per performance – then please be sure to complete the audition application form and submit it before the end of Monday, May 18th, 2020.

As with previous Music Fests, all performers will be asked to take part in an audition process, which will be used to select the final acts for the event. However, for 2020, the audition process will be slightly different to previous years.

For SL17B, there will be a series of public audition events that will be held every other week at the the Bellisseria Fairgrounds, and as applications are received, performers will be asked to attend one of these auditions to perform. Every audition event will be open to the general public to attend, and details will be made available ahead of the first such audition via a Second Life blog post, with each audition session additionally advertised through the following in-world groups (both with open enrolment):

  • Second Life Birthday.
  • Bellisseria Citizens.

Both can be found and joined via an in-world search.

The official blog post on the SL17B Music Fest call for submissions can be found here.

SL16B Among the Moles of Second Life

Courtesy of Linden Lab

On Friday, June 28th, 2019 at the SL16B celebrations, the last of five Meet the Lindens sessions took place at the SL16B Auditorium. This was a special session, featuring as it did members of the Linden Department of Public Works – aka, the Moles.

A veritable host of Moles surfaced for the session, along with Patch Linden, comprising Abnor Mole, Naughty Mole, Squeaky Mole, Missy Mole and Alotta Mole, all of who can be heard in the video. They were joined by Glowing Mole, Quartz Mole, Spiffy Mole, Lost Mole, Squishy Mole, Glamorous Mole, Ancient Mole, Garden Mole, Paranor Mole, Shimmy Mole and Magic Mole.

Meet the Moles: front row (l-to-r): Abnor Mole, Naughty Mole, Saffia Widdershins, Patch Linden, Squeaky Mole, Missy Mole and Alotta Mole, all of who can be heard in the video. Behind them (l-to-r) are: Glowing Mole, Quartz Mole, Spiffy Mole, Lost Mole, Squishy Mole, Glamorous Mole, Ancient Mole, Garden Mole, Paranor Mole, Shimmy Mole and Magic Mole. Screen capture via SL4Live – TV

The nature of the event, with so many people available to answer questions makes producing a summary a little difficult; instead, I offer an outline of what the Moles are, and the feedback of the key speakers on how they became Moles, and notes based both on comments during the session and the LDPW wiki page on how to become a Mole. For the rest, I recommend watching the video in full!

Who or What the Moles?

As surprising as it may seem, lot of SL users are not aware of what or who the Moles are.

Officially called the Linden Department of Public Works (LDPW) the Moles are SL residents from all over the world who have either applied to the Lab, or have been asked by the Lab, to work as paid freelance contractors. The LDPW is specifically geared towards enhancing the Mainland, as noted in the official wiki page, but they actually do a lot more than this.

The Linden Department of Public Works (LDPW) is a programme focused on improvements related to the experience of living on, or visiting the Linden Mainland. The LDPW will organize teams of Resident builders, artists, and scripters (the Moles!) to create new content on Linden Lab’s behalf and to the benefit of all.

– From the official LDPW SL wiki page

Today, the nominal “home” of the Moles is Meauxle Bureaux, where you can – among other spaces – visit Ye Olde Abner Mole Pub

The LDPW initially formed in 2008, and so is now in its eleventh year, and many of those involved in the programme today were recruited back then. The team is managed be Derrick Linden, the Product Operations Manager for Second Life, who reports into Patch Linden, and the team includes a number of Linden staff as well, including Guy Linden, Madori Linden, Kona Linden and Izzy Linden.

Within the Mainland, the Moles are probably best known for their infrastructure work – the roads, the railway lines, general continent layout, and all the many elements thereto. There have also been responsible for the development on Mainland projects such as the infrastructure within Nautilus City and, perhaps more particularly, the development of Bay City – which in their honour hosts an annual Mole Day festival.

The Horizons Experience (November 2016) built and scripted by the Moles

Most recently, the Moles have been responsible for – and perhaps most visible with – the new Linden Homes continent, Bellisseria. They also produce the infrastructure for Lab-led events, including SL16B, the Lab-run shopping events, the town hall meeting spaces. But they also do far more than this, and work in many different areas, for example – and as a short list:

  • They produce content such as the Premium gifts.
  • The build and script the Lab-provided games such as Linden Realms, Paleoquest, Horizons and the grid-wide Tyrah and the Curse of the Magical Glytches – all accessible via the Portal Parks.
  • Their work is often used as an example of what can be achieved in SL, particularly with regards new functions and capabilities.
  • They work with multiple teams at Linden Lab, such as Marketing and the engineering team (Moles participated in projects such as Bento, for example, producing test content used in the development of Bento capabilities and in testing the Bento skeleton).
  • Helping with QA activities.

As residents, how much time Moles spend on their resident  / personal accounts understandably varies in accordance with the work they’re engaged in. Some of the longer-serving Moles perhaps tend to focus predominantly on their Moles accounts / personas, while those who have more recently joined the team might spend more time split between their personal accounts and Mole accounts.

As freelance contractors, Moles also get to pretty much choose their hours of work – providing tasks are completed on time. An advantage here is that as the Moles are based around the world, some projects can at times move forward on something of a round-the-clock basis.

Over the years, the Moles have to deal with a with a lot, starting with selecting their Mole name. For this, they have to put forward three preferences, and either are award the one that’s available, or get to pick from those that are available – although there can be opportunities for them to change their names. They also have to deal with the more unusual in Second Life, as Abnor Mole explained:

With the games, we’ve had a lot of people who try to find a lot of creative ways not to play the game as you’re supposed to … In the Paleoquest game [in which tasks must be completed against the clock] … at the end, where you’re supposed to take a giant swab and you have to go and find the dino DNA, and you do that with the giant cotton swab … we found that somebody was going around and they would always find the “good poop” to swab the very first time, and we were, “how are they doing this?” And we’re looking and we’re looking and we’re looking, and finally we realised there was a time stamp on the creation of the object that was a  little bit different on the “good” ones … they had gone that deeply into it to tell that that was how to do it [find the right item and complete the task]

– Abnor Mole on one of the weird things Moles sometimes have to deal with

Cape Ekim is an oft-overlooked Mole surprise in Second Life – although as it is on an “old” Linden Homes mini-continent, it might eventually disappear as those mini-continents are retired

How Did You Become A Mole?

Abnor Mole: read about the formation of the LPDW in 2008, put in an application – back then this could be done via the Second Life website (and later the wiki), was interviewed by Michael Linden, who at that time managed the LPDW, and was accepted – so has been a Mole for 11 years. Among his many roles as a part of the team, he produces some of the videos associated with the like of the Paleoquest game.

Naughty Mole: was approached by Jack Linden (who used to manage the SL land team) as the LPDW was being formed with the aim of improving the Mainland, and he asked her if she’d like to join. One of the first projects she worked on was Barney’s Bay.

Barney’s Bay, one of the first LDPW projects, and which also includes one of the first examples of trying to add a little “history” to the world in SL, with a statue dedicated to Captain Bernard “The Navibator” McSchnott (you can read how he got his nickname by visiting the statue! Note that like many LDPW locations across SL, Barney’s Bay is a destination you can also visit when playing the grid-wide Tyrah and the Curse of the Magical Glytches (read here for more on this)

Squeaky Mole: is one of the “youngest” Moles, having joined the LDPW just over a year ago. He was “discovered” as a result of exhibiting at SLB, and the Lindens visited his region after which he received an invitation from Patch to become a Mole – and initially thought it was a joke!

Missy Mole: is also one of the “younger” moles, having joined the LDPW on June 28th, 2018. Also like Squeaky, she was approach by Patch to join the team, specifically in taking photos in support of Marketing work. She and Squeaky are two of the Moles who have done a lot of the work on SL16B.

Alotta Mole: like Missy, was approached by Patch as a result of his in-world photography, and joined the LDPW initially in support of Marketing work.

What Does It Take To Become A Mole?

  • Drop your resume (note card) on Derrick Linden or in-world or to Patch Linden. Include your areas of expertise and any links you have where the Lab can see examples of your work (in-world, Flickr, You Tube, etc).
  • Fully rounded content creators are encouraged to apply, but the Lab will also accept specialists.
  • Be outgoing, communicative, willing to work within a team.
  • Have a genuine passion for SL.
  • Remember, it is an actual paid job, and is treated as such. You will be interviewed, you’ll be expected to have a résumé (c.v.), and be able to demonstrate your SL-related work.

Everyone on the team has their specialities, what they’re strong with … we do have Moles who specifically do scripting; we have moles who specifically so mesh content work and texturing or just texturing; we have Moles who do texturing and photography; we have Moles who do sound work, animation work. So, if you can think of each thing, or each area you can do content creation work for Second Life and in Second Life – we pretty much have to cover every single one of those areas, and in some of those areas we need more than one person.

There’s folk that specialise in terraforming, folks that do region décor work [trees, road, etc] … people who have got an eye for putting that stuff together and out there, being good with Land Impact … maybe they don’t have a lot of capability in making that stuff, but the other people in the team that make that content do that for them,  and then they’re the ones that carry through that next step.

– Patch Linden on Mole skills

Catch the rest of the session in the video below.

SL16B Meet Xiola and Strawberry Linden

Courtesy of Linden Lab

On Thursday, June 26th, 2019 at the SL16B celebrations, the fourth of five Meet the Lindens sessions was held at the SL16B Auditorium. It featured Xiola Linden, Lead Community Manager and Strawberry Linden, Marketing Content Specialist.

The SL4Live TV video of the event is embedded below, with a couple of brief biographies on Xiola and Strawberry, based on comments they made during the session and in Xiola’s case, at past events.

An alternative video has also been recorded by  Pantera Północy.

About Xiola and Strawberry

Xiola Linden

Xiola is the Lead Community Manager at Linden Lab. she originally came to Second Life in 2006, and joined the Lab in 2011. Her role is broad-ranging, including elements of customer support,  through blogging and social media output for the Lab, to organising events such as the in-world get-togethers. For a period of time she was also responsible for community management work on Sansar, but has been back working full-time on Second Life for around 18 months. She will celebrate her eighth anniversary with the company in November 2018.

Born and raised in California’s silicon valley, she naturally immersed her career in technology, working for the likes of Yahoo!, with a particular interest in creative communities. It was a friend’s invitation that she try Second Life that got her started on the platform, and she remains active in-world on her personal account. Her engagement in the platform led to an interest in joining the Lab as an employee, so she started keeping an eye on the Lab’s career page and when a community related post to opened, she applied and was recruited.

Strawberry and Xiola Linden. Credit: Strawberry Linden

Strawberry Linden

Also known as Strawberry Singh, she is one of the more high profile lab recruits to come from the ranks of Second Life residents, thanks to her work in building her own brand – blogging, vlogging, fashion tips, tutorials, etc., – that has been hugely popular among Second Life users, particularly those with a focus  / involvement on the fashion aspects of the platform.

It is her personal brand that played a role in her decision to carry her fist name over from resident to Linden in becoming Strawberry Linden – although she notes that she had advice from Patch Linden and others to keep her Linden persona separate from her personal SL persona and admits to perhaps regretting not heeding it!

As a Marketing Content Specialist,  she is focused on Second Life (no involvement in Sansar), her current focus is on tutorial videos to help incoming new users, starting with the basics: signing-up, walking around in-world, etc. From here she plans to move onto more intermediate subjects and onwards to more advanced topics, covering a broad range of subjects: buying Linden dollars, editing the avatar shape, dressing, use mesh avatars and mesh heads, etc., with videos aimed at more established users, rather than being purely for newcomers.

She had no major preconceptions about working at the Lab prior to joining, but has been impacted by the degree of love staff have towards the platform. She also loves the fact she can continue with a lot of what she did as a resident: dress avatars, create looks, take photos and make videos, and hopes to be able to carry over her blog challenges to the Lab.