On Wednesday, April 23rd, 2025, Linden Lab announced the launch of the Second Life Creator Partnership Programme, an imitative intended to allow creators in Second Life “play a central role in shaping the future of Second Life”, through a collaboration with the Lab to co-create content and experiences aimed at both new and existing users of the Second Life platform.
The Creator Partnership follows on a number of recent collaborations between the Lab and various creators / groups in Second Life (e.g. MadPea, Seraphim) and perhaps most notably, on the heels of the new Avatar Welcome Packs.
The latter were rolled out quietly recently (although LL are promising to provide more details in the near future), and feature assorted “lite” and “basic” female and heads and bodies, together with a range of accessories and clothing, again from recognised creators (e.g. Lelutka, Addams, MeshBody, Velour).
I’ll actually have more on them in an upcoming post, but for now, the curious who may not be aware of them can find them in the System Library within their inventory.
Through the newly-announced Creator Partnership programme, Linden Lab is looking to work with creators on – initially – three core areas:
Welcome Packs: building on the approach taken with the aforementioned Avatar Welcome Packs, these are aimed specifically at incoming new users in order to help get them started on their Second Life. Such packs could comprises non-human Avtar Packs; Clothing and Accessory Packs; Home furnishing Packs, and similar.
The Lab notes these packs could be distributed through newcomer-friendly areas inworld (possibly for limited time frames), as well as on the Marketplace or Viewer. But all Welcome Pack content should be optimised for new community members not yet familiar with all the intricacies of Second Life.
Community Perks: the Lab is also hoping to improve the community perks for more established residents. These might include: enhanced paid membership perks; free seasonal and special giveaways; expansion of the Mobile Daily Rewards initiative to include virtual gift; and future programs and promotions that include virtual perks and prizes.
Community Gateways: the Lab is hoping to partner with talented creators of high-quality in-world experiences which can feature as newcomer-friendly destinations available from Community Gateways and the like.
In return for their involvement, participating creators have the opportunity to introduce their brand and content to a wider and loyal audience, with the potential for inclusion in major on-boarding and promotion campaigns, together with the potential to have strategic impact on improving Second Life by working hand-in-hand with Linden Lab.
We’re looking to expand our community collaborations even further – and we invite creators of all types to help us build and improve the next generation of Second Life new user experiences and beyond. Whether you’re a fashion designer, avatar builder, home goods creator, experience developer, or just someone with a standout idea—we want to hear from you.
– Linden Lab blog post
How to Get involved
- Submit your proposal using the Creator Partnership Program Inquiry Form.
- Sign up to receive an invitation to join an upcoming Zoom call with Linden Lab leadership to learn more and ask your questions directly.
Further information via the official blog post.
Inara Pey: Living in a Modemworld 