On September 26th, 2019, Linden Lab launched the Second Life Blogger Network (SLBN), a referral service for bloggers producing high-quality, independent blog content to have their work promoted by Linden Lab through a new curated SLBN feed on the Second Life Community Pages and via Linden Lab’s high-visibility Second Life social media feeds and on the Official Second Life Viewer log-in page (see: Second Life: Blogger Network launches).
In July 2024, that version of the service was placed on hiatus, to allow the Lab “to dedicate resources to upcoming changes and enhancements designed to enrich our community’s experience even further”.
On Friday, November 22nd, the Lab announced the nature of some of those enhancements with the launch of the Second Life Blogger Network 2.0 (SLBN 2.0). To quote from the announcement:
Since its inception, the SLBN has been a platform to amplify high-quality, independent blog content through our official channels, including social media. This aspect will remain a core focus as we relaunch and refine this initiative, but SLBN 2.0 brings an exciting new element: exclusive insider access to Second Life executives and early previews of upcoming features.
In addition to showcasing your incredible content to the broader Second Life community, SLBN 2.0 will now include:
Direct Access to Executives: Gain insider insights with occasional opportunities to meet directly with Second Life executives in a group setting to discuss platform news, updates, and strategic initiatives.
Early Feature Previews: Be among the first to learn about and discuss new features before they are publicly released. This means you’ll have a head start in sharing timely and relevant updates with your audience.
Exclusive Conversations: Participate in closed discussions that allow you to provide feedback and shape conversations about the future of Second Life.
– from the official blog post on SLBN 2.0
Participation in SLBN 2.0 remains free and non-exclusive.
- Those who were a part of the original SLBN and who are actively blogging, are automatically eligible for participation in SLBN 2.0, and do not have to re-apply.
- Those not previously a part of SLBN, but who wish to sign-up should review the SLBN Terms & Conditions and Content Guidelines.
- Complete the Submission Form.
- In addition, bloggers can optionally include the SLBN logo in their blog.
Those intending to participate should also read the official blog post on SLBN 2.0 in full.
Inara Pey: Living in a Modemworld 