Well, while there may be more to LL’s acquisition of Enemy Unknown and the Avatars United website than meets the eye, I’ve opted to take the plunge and sign-up.
The major reason I did this is because as it stands, anyone can lay claim to an Avatar’s name; and while I’m not *quite* paranoid enough to believe anyone would set out to impersonate me, Inara Pey has become something of a part of me over the years, that I hated even the idea of the name going elsewhere.
Registration was straightforward enough – and not reliant on real life information. Once registered, AU presents an environment not too dissimilar in approach to Yahoo Connections: you get a profile page on which you can add personal details, a picture of yourself; you can set up your own photo albums, upload applets, etc. It also tracks your friendship connections with other avatars and also lists your most recent activities. This latter point is something I could actually do without, particularly as activities also get reported to the “Activity Feed” on the main page of the virtual world associated with your AU avatar name. This means that every photo you post, every group you join, is subject to immediate (if short-lived, given the frequency of actions) review by anyone viewing the AU Home Page for the virtual world linked to your avatar. Cyber-stalking lives on AU…
That the system includes blog and forum features is interesting – particularly as you can set-up your own. In the case of the latter, it raises interesting questions over moderation and freedom of speech. We’re all depressingly aware of LL’s heavy-handed approach to the former and curtailing of the latter, particularly where critiques of the company is concerned. One wonders how well critical, avatar-created forums within AU will fair, and whether there is any means for LL to eavesdrop forums.
While I’m not big on applets, there IS a useful tool for Second Life users. It comes in the form of a thing called BLIP. While primarily a means of enabling communications between your avatar in-world and your AU contacts / pages, BLIP also allows you to link your avatar in AU to your avatar in SL – thus verifying you are really you, rather than having someone else use your name.
Given the vast number of “Linden” names sprouting across AU, the use of BLIP to link AU avatars to in-world avatars should be mandatory for all LL staff joining AU to ensure imposters are kept to a minimum, especially when there are over 200 avatars registered with the “Linden” last name…
Leaving aside the fakers, AU certainly does seem to be popular among the Lindens. A lot of LL staff have signed up, from Mark Kingdon on down (could there have been a corporate directive ordering them to do so?). Does this mean AU will become one of the few remaining means we have of engaging with LL staff? Hard to tell. Those who have joined seem to fall into two camps: those only willing to Friend with other Lab employees (why? can’t they simply chat over lunch or around the water fountain…or is using AU all part of LL’s drive to reduce their carbon footprint *cough*); or those willing to Friend with others but only trade banalities.
That said, there is something about AU that is compulsive: I genuinely only signed to “protect” my avatar name, but….
….there are opportunities within AU, particularly for those of us running SL businesses, which I do find rather attractive:
- It is possible to set-up an AU group for your business, and encourage people to join it. While linking of in-world and AU Groups isn’t possible, this might still be a awy for people to overcome group limitations *if* AU really proves popular with SL users. Add to that the slightly viral nature of AU within itself, as there is a chance you AU group might generate further interest in your business
- Similarly, the forum offers the opportunity to post about your products and reach a potential “new” audience of users
- The photo album means you can share your Second Life moments away from Flickr and other third party sites – a useful factor if more go down the Facebook road…
- The aforementioned blog could be attractive to those wishing to keep a similar diary-style blog of their thoughts and activities.
I’ve already started linking my AU bits more solidly with i-Squared Designs than I have with my “in-world” self, per se, and will likely continue down this road for a while.
Of course, as with everything else, AU does present some things that need changing (and in saying this, I’m pointedly ignoring the over-arching question of WHY LL should choose to pull this thing into their fold *now* – that’s a topic done to death elsewhere):
- Coins: no. No, no no, no. They are intrusive and unnecessary. Get rid of them. That you have to PAY to do any decent customisation to your profile page is bad enough, but monetising the site (and, I assume, encouraging others to create bits for it) is the wrong way to go.
- Navigation: could be a lot smoother in places. I’m tired of finding myself hitting HOME and winding up on someone else’s profile page or in some other territory I don’t recognise.
- Shouting: can someone at least change this into something a little more friendly? I don’t shout at friends (unless I’m really, really upset) – I converse with them; I chat with them; I engage with them. I don’t wish to be seen shouting at all and sundry. Yes, I appreciate there is a private message function, but the concept of “shouting” comes across as very anti-social.
Right now, AU is quirky, potentially useful and not the cloaked monster some have portrayed it to be elsewhere. I have to admit, I’m curious as to the direction it will now take.
ADDENDUM
One thing I meant to say above. AU can be intrusive. Applications, whether installed or not, can spam you with unwanted e-mails. Further, installed applications can access information not otherwise seen in your profile (date of birth, gender, timezone, etc.). To avoid both, you must actively opt out of the associated settings (something that is a black mark against the site – giving out this info should be opt-in). To do so:
- Go to APPLICATIONS at the top of your profile.
- Click on MANAGE APPLICATIONS to display the Manage Applications page.
- Click on GENERAL SETTINGS to expand this section.
- UNCHECK those options you don’t want intruding into your life beyond AU.
- Click on the blue SAVE SETTINGS button.