This Friday: The Linden Lottery Rollover!

YES! This week’s stunning lottery rollover features a prize of not ONE but TWO senior Lindens: Philip Rosedale and Bob Komin (Interim CEO and soon-to-be-CEO, as some are speculating) are holding the promised in-world meeting.

I call it a lottery not just because it is being held an hour prior to the European ritual of the Euromillions lottery draw – but because personal attendance is down to the luck of the draw as well – and I’ve already submitted my application. Given I’ve won precisely diddly on both Euromillions and the UK’s National Lottery, I’ll also be lining-up to get “in” on things via the other means advertised in the official blog.

It’s good to see that Philip is keeping to his promise – squeezing the meeting in just before the end of the month, but what is more interesting is the inclusion of COO Bob Komin – who was appointed as such back in January of this year and who, to date, is the only member of the Linden management team not to have an avatar listed on the Management Team’s About page – leading some to call him “BK Linden” (with all the inevitable jokes about burgers that follow-on from that). Mostly importantly of all is that he is very much seen as the man responsible for the recent shake-up at Linden Research which resulted in a 30% reduction in staff.

Speculation has been rife since Rosedale’s “return” to LL to take up the mantle of “interim CEO”, with many either blissfully unaware of the full history of the company BK (“Before Kingdon” in this case) or demonstrating that they have remarkably short memories. Or perhaps it is the Rosedale-tinted specs people like to look through…

Certainly, since his “return” Rosedale has stuck a note of contriteness in his two direct messages to the user community (SL7B and the aforementioned “strategy update“) – but this is really not something new; contrition (to a degree) has been shown in the past – but the company has never really swayed from the viewpoint that it is always right, and that Second life is really far too complex for any of us mere mortals to ever truly understand.

Indeed, as Prok reports, this attitude is very much still at the forefront of attitudes within Linden Lab, as she quotes Nyx Linden’s pat answer that even “*effective* communication” with the masses is “difficult”.  While I would agree that “*effective*” communication of complex technical issues with the larger community is perhaps difficult (not all of us are computer geeks) – effective communication in and of itself – keeping people appraised of what is happening, endeavouring to enable reliable customer feedback and involvement in matters, and so on – isn’t that hard – it is rather a basic fact and requirement of business life. And one LL routinely fail.

Which is why the upcoming meeting is going to be interesting – not because of the potential for anger, upset or general negativity from the audience, or the risk of flamewars (which again, some are hinting at) – but because of precisely what is said be Rosedale and Komin and – more importantly – how it is presented. As I’ve already alluded to – the meeting potentially stands as a litmus test as to whether LL are indeed “going back to basics” in the manner perhaps the majority of us view that phrase, or whether it is simply a matter of more “business as usual”  – the presentation of a case, the decisions that have already been made, and an outline of what it will mean for us all, with little more than a veneer of considered concern for the feedback given during and after the meeting itself. This has been LL’s modus operandi since the earliest days, and thus the cynical might point out could be considered as much of a “back to basics” approach as anything else.

I do find Komin’s appearance at the meeting interesting; until now, he’s been pretty much Shadow Linden (or perhaps Mystery Linden) inasmuch as until the layoffs, he didn’t really surface that much and left the public speaking to others. Now, at the time of a “new beginning”, he’s very much front-and-centre on things; this to me suggest that – once again – Hamlet may have hit the nail on the head and the COO may well be the CEO-in-waiting. This may not necessarily be a bad thing: his resume certainly suggests something of a broad grounding in business practices that has – if we’re honest – been somewhat lacking at LL over the years.  He’s certainly no dye-in-the-wool marketer or technogeek.

Certainly, it’s going to be interesting to hear what he has to say as much as Rosedale himself, and in precisely how he goes about saying things.

No more LagNmoor

Maxwell Graf is one of the most talented content creators in SL; not only that, he is a true gentleman. He is also someone I regard as a friend.

Maxwell Graf's amazing store

Anyone who has visited his sims, Rustica and LagNmoor, cannot fail to have been visually stunned by his creations: houses, furnishing, sculpties, – all have been crafted with an amazing eye for detail and a beautiful brush of style. His store at Rustica is simply a work of art.

So in some respects it is unsurprising that Max is the victim of content ripping; anyone making their way towards even moderate success is liable to be targeted – which really isn’t much of a recommendation for Second Life.

But in other respects, that anyone would try to nab Max’s work is surprising – simply because it is so utterly unique and instantly identifiable.

So it came as a bit of a shock to read this report from Max. It speaks pretty much for itself.

This is not the first time that someone has reported their content continuing to be sold after it has supposedly been taken down. However, as it seemed LL were getting their act together at the end of last year, one would have hoped that diligence would be maintained, and physical checks put in to monitor against the “return” of goods after an initial removal.

Max points to the recent layoffs as being potentially a reason for LL being unable to suitably police matters – but to be honest, this is Max being his usual generous self. Now, it could be that there has simply been a slip-up within LL, and items have been missed. However, their reply to Max’s further plea isn’t entirely helpful. All he can do is e-mail the Removals Team until they see fit to reply.

As a result, Max is shutting down his LagNmoor sim today.

Max lists the offending sims and those responsible in his blog. I urge anyone reading this piece to show support for Max and his creations and boycott these sims and any products sold by the individuals concerned.

I’d also urge anyone interested to take the time to visit LagNmoor before it is gone  – and wander through Rustica as well. Both sims are a visual feast.

See and hear Max on You Tube in a video tour of Rustica.

And the mill continues to churn…

Hamlet is covering breaking news – um-  rumours that Mark Kingdon is departing Linden Lab and Philip Rosedale is about to swing back into the limelight as the “new” CEO.

According to Hamlet, the rumours have come from “multiple sources”, although he declines to indicate whether said sources are within or linked-to Linden Lab itself. Hamlet links the rumours to his earlier speculation about the reasons behind Tom Hale’s departure and, by extension, the “failure” of Viewer 2, and Rosedale’s own somewhat contrite SL7B address.

The mill has been further fuelled by news on the official blogrum that Mark Kingdon was a no-show at the SL7B celebrations yesterday, where he was due to give and address. The reasons for his no-show were stated to be related to an emergency.

It’s hard to tell which way to turn on this. While I doubt that the emergency that kept Kingdon had anything to do with any forthcoming departure on the grounds that Rosedale himself and several other leading LL luminaries were on-hand at the stage where Kingdon was due to speak: had the no show been connected to a sudden departure or a decision to remove Kingdon, I would have thought that the “emergency” would have been sufficient to call them away as well or that someone would have been prepared to step into the breach and thus prevent speculation and upset.

However, Hamlet does have the background that allows him to sometimes tap into the beat of things within the bastions of Battery Street (albeit an ability that is in the decline following the recent layoffs), so outright dismissal of the “rumours” cannot at this time be given.

One thing is clear. If this is no more than speculation, then Linden Lab need to nip it in the bud. While some may cling to the adage “there’s no such thing as bad publicity” this kind of rumour could be damaging if not dealt with properly.

Watch this space, as the saying goes.

What’s so bad about living on the web, eh?

I thought the idea behind the creation of time was to stop everything happening at once? If so, it’s not working for me!

This is probably old news to most of you, as Hamlet has had it over at NWN for a couple of days, but for once I failed to take a peek over there when the restructuring announcement hit the headlines. My thanks to the ever-hunky Ciaran Laval for turning my nose in the right direction…

In his piece, Hamlet not only agrees with the view that LL, in their announcement, in fact mean having a web-based means of accessing SL in addition to the current browser, rather than replacing it; he also cites an example of the same – put together in 2007 by a now-definct (it would seem) UK company called Pelican Crossing.

The browser tool, initially backed by IBM, apparently offered “most of” the functionality found within the Viewer (what was missing is unclear), and therefore would suggest that browser-based access to SL could be both lightweight and workable. Which as has been previously said, shouldn’t be sneezed at.

Pelican Crossing c. 2007 (with thanks to Hamlet Au and New World Notes)

Again, other that having the world-view somewhat reduced, and facing the browser tool and navigation bars, I’m not entirely seeing why people are hating the concept of browser-based access, if it is presented like this: with the necessary functionality to do things.  To me, accessing through a browser (especially if you’ve never downloaded a Viewer) wouldn’t be an issue. And if the “viewer” element could be “popped out” of the browser, even better.

Certainly, there is mileage in offering such an access option, as I’ve already mentioned.

Pelican Crossing may well have gone (or have been sucked into the Big Blue), but if they could do it in 2007….

The very short “goodbyes” as the rumour-mills churn

The names of those “let go” following yesterday’s restructuring announcement are beginning to appear. Pastebin has one of the most comprehensive lists. Whether it in complete or not is another matter. Elsewhere there is much speculation that Cyn Linden and Babbage Linden have both gone – but this remains unconfirmed, while Prok Neva points to Blue Linden is among the casualties and also mentions Cyn.

Running an in-world search, it appears that the speculation surrounding Babbage and Cyn is misplaced. I’d actually have been very surprised if Cyn was on the list of the departed, given her very recent promotion. Similarly, given the mighty work that has been done around LSL and Mono, I would also have been surprised had Babbage gone – and would certainly looked at his departure as a negative portent.

Blue, sadly, has gone; and despite what some may say about him, I personally shall miss him. Despite a rocky start to our relationship, he and I went on to have many private conversations on a range of subjects that convinced me that, while the corporate need may have forced his hand at times (and indeed stifled a desire to provide greater support to users), he had a very genuine love for the platform and the people with whom he interacted.

I have to say that, while I wouldn’t wish redundancy on anyone (I’ve been through it twice myself and I know how devastating it can be), I find myself unable to feel much in the way of remorse at the loss of Pink Linden. Her attitude from day one was autocratic, and despite knowing little about SL or the SLX/XStreet SL environment, she was very quick to unbendingly follow the corporate line where a modicum of understanding might have been more welcome – and more appropriate.

If I’m honest, part of my opinion of her was shaped by the whole XSL Content Roadmap situation – particularly her determination to stifle any and all discussion on the subject at her Office Hours meetings, while at the same time using her real life blog to decry the fact that the owners of her apartment block had opted to cut down some fourteen trees around it without consulting the residents. Pot, meet kettle and please note its colour.

I also did wonder at her potential longevity at LL after a) Jack effectively took over matters of commerce; b) the Content Roadmap was shelved.

Beyond the names, the speculation and rumour mill continues apace with tidings of woe and doom for SL, and a general consensus that the platform is heading for a Farmville type future, or that it is about to become Flash-driven. Many are claiming that Viewer 2.0 and the new user experience have been complete failures and have thus precipitated the situation.

Me? I think it is still too early to judge. Let’s face it, the New User Experience hasn’t been around that long, and there are more than enough issues with Viewer 2 to possibly prevent LL pushing it into the spotlight in terms of widespread external advertising. Indeed, it is hard to see any signs of a concerted advertising campaign across the full breadth of the media that one would assume would be needed to raise SL’s real world profile.

As I’ve previously posted, Mark Kingdon and his colleagues are not stupid.  They may not get Second Life, but that doesn’t make them stupid. They are marketers, and they know the value of advertising. At the moment, Viewer 2 and the New Viewer Experience stand in a vacuum  – few, if any, outside of Second Life have ever heard of them. So is it really any wonder than since their “launch” new numbers haven’t dramatically increased?

Unless, of course, Viewer 2 has been put together in a Costneresque view of the world wherein if you build it, they will come. If this is the case, then I’ll gladly revise my view on the levels of stupidity potentially prevalent in a certain boardroom.

No, current figures on user throughput are simply too fresh to squarely point the finger at Viewer 2, etc., and lay blame. Q2 figures might start to revise this, but even then it might be a tad premature.

So… what has happened? As I said in yesterday’s post, leaving aside the hysteria around the “Web-ising” (or possibly not) of SL and the “Facebook joining”, layoffs and retrenchment of this scale (Singapore shut, Withdrawal from Germany (SL’s 2nd largest national market), closing down the Brighton, UK office) do all tend to point to a company scrambling to save money. And I think that Gwyn Llewelyn may have hit the nail on the head a little more squarely then the theories of Viewer 2 failures, identifying one factor of the equation everyone has been overlooking:

The SL Business Enterprise “solution” isn’t working.

SL Enterprise, and what is now SL Workspaces were launched a long time ahead of either Viewer 2 or the New User Experience (last October / November). Their roots go back a lot further than that, however, and have been the cause of much angst for many of us. Throughout 2009, Linden Lab was constantly being badgered by the likes of Justin Bovington of LL’s (former?) business partner Rivers Run Red to develop huge swathes of “business only” Mainland. For a time, even the likes of Amanda Linden displayed what amounted to a hostile attitude towards residents.

Everyone seemed to be far too enamoured with the 2006/2007 situation where big business suddenly “discovered” Second Life, with the likes of Nike, IBM, Toyota, NBC, etc., all rushing in to set-up shop here…before just as quickly vanishing again.

Many theories have been cooked up to explain “what went wrong” – both within and outside of LL – with many within LL thinking they’d potentially missed a golden opportunity, albeit one hovering just outside their reach that could be recaptured if they only get things right.

Among all the theories for the 06/07 “boom/bust” business cycle, I don’t think anyone considered the most basic and simple explanation: Second Life just isn’t really very good for real world businesses.

I’ve long been a critic of the “business is all” ethos that did pervade LL for a time. The idea that what amounts to a recreational pursuit could somehow become the nexus of corporate communications and technology development always struck me as simply ludicrous.

Yet it became a major mainstay of LL’s strategic development. But beyond a few “case studies” and the dozen-or-so companies using SLW just what – as Gwyn asks – has it actually achieved?

SLE remains in beta. While there has been some take-up of it (the US Navy, for example, appears to have pulled most of it in-world studies back behind their own firewalls where they use SLE), all news relating to it has dried up. There has been no move to move it out of beta; there have been no really big corporate fish hooked by the “promise” of SLE.

Even Justin Bovington has gone quiet.

So one cannot help but wonder if this might not be the reason behind the current situation. Was someone rash enough to pin LL’s future cashflow and turnover largely on the SLE / SLW tool and environment? Where the rose-tinted business glasses worn to the degree that projections were based around the $55K-a-pop sales of SLE and the ability for LL to pull in even more revenue via business “consulting”, rather than through resident tiers, and the chicken is now home to roost?

So what of the future? Does this all point towards LL going “solely” web?

It really is hard to judge – but I do remain of the opinion that those who are condemning SL’s future are speaking prematurely. While new user numbers have not skyrocketed – they haven’t actually fallen. As a recreational platform, SL remains viable and afloat. It is also going through a series of upgrades that point – if anything – not towards a flat browser experience, but rather towards a more immersive experience: we have Havoc 7 about to be finally rolled out; later in the year full mesh capabilities are arriving. While the latter brings with it a host of other issues, it bodes well overall for SL’s ability to remain competitive and engaging.

The virtual web?

This popped its head up today – and is now being reported on in the blogrum. And it sent some familiar alarm bells clanging.

The 30% staffing reductions aren’t surprising – worrying yes, but not surprising – given the recent high degree of staff “bleed” right across all levels of the organisation, as anyone who track these things will be only too aware.

The two core elements of the announcement that have everyone a-lather are cited together: First, the company aims to create a browser-based virtual world experience, eliminating the need to download software. Secondly, Linden Lab will look to extend the Second Life experience into popular social networks.

Both statements are indeed worrying on a first read. But are they indicative of anything that traumatic? I’m actually going to remain somewhat positive on both at this point – although with the caveat that this just could finally be the tip of the iceberg breaking the surface.

First off, the company aims to create a browser-based virtual word experience, eliminating the need to download software. Note the emphasis. This is not saying that Linden Lab are eliminating downloadable viewers (such as TPVs or the new Viewer 2). Rather, it is stating they are looking to develop the means to access Second Life through means that do not require people to download dedicated software in order to access the world if they themselves do not wish to.

This is  an important distinction; one I would respectfully suggest those already rending their garments would well to consider. Far from forcing everyone to move to some kind of browser-based means of accessing Second Life, this statement suggests that LL will be developing such a mode of access to work alongside the existing Viewer iterations.

Why do this? Simply because there are doubtless many people who are put off from using Second Life simply because it does require them to download, install and maintain a local client – and like it or not, there is a huge potential audience for Second Life out there who a) are not games players; and / or b) are dubious about downloading software who might very well leap at the opportunity to at least try this wonderful “new” medium if it can be accessed directly from their favourite web browser.

Of course, this does open the debate as to exactly what their in-world experience would be, whether they’d be able to create rich content through the browser (or browser applet?), etc., – but if it can be done, and achieve a further influx of users who can at least explore and potential invest in SL monetarily – that could be a very good thing.

And if the world can be made to function as it does now, but through a browser interface, is that such a bad thing? As long as we can readily access the tools we need to interact, to build, to play, to do business, etc., without having to mentally pretzel our thinking processes or risk carpel tunnel syndrome attempting to defeat an interface better suited to someone with four tentacles and three eyes – then surely moving the interface to the web might at some point benefit us all. (I readily and freely admit that this particular *if* is a whopper, so don’t beat me up about it, as I for one am actually not holding my breath on it.)

Further, browser-based access likely equally applies to mobile devices. Again, LL haven’t exactly hidden the desire to make SL accessible from such devices in some dank cupboard under the proverbial staircase to the basement. While SLIM may have gone (and the dressing-up of its departure the butt of deserved jokes) – the fact is there were and are better tools available from TPVs to access SL via mobile devices and indeed, there is something of a demand for such tools. Ergo, it makes perfect sense for LL to start looking to develop tools for themselves – or at least in cooperation with others (Judy Wade’s Hands-On, anyone?).

Of course, there could be some madcap desire to simply do away with the Viewer completely; but when one steps back an looks at things objectively, such a move wouldn’t make sense. Not yet. LL have made a massive investment in Viewer 2. I’m not saying they got it right – but it is an investment, and I cannot see them simply throwing it over the parapet. And if rich content is not on the cards (as in all the speculation that they wish to reduce SL to a simplistic web-based “world”) – why all the effort to finally get full mesh support up and running, etc?

So, while it is true this goal needs to be looked at cautiously, I really don’t think it is indicative that LL are planning something overly “nasty”.

Which brings me to Linden Lab will look to extend the Second Life experience into popular social networks. Again, why all the wailing? This is hardly new. Linking SL to social network environments has been on the card since last year. Am I in favour? No, not entirely; not at all if it means that SL is going to be steadily sanitised and watered down to the point where it is a pale. bland shadow of its former self.

But again, I don’t think that is what is meant here. Mark Kingdon is already on record as stating (several times each) that a) social network environments again offer a potentially massive audience for SL and the means to both increase user levels and user involvement in SL. He’s also made it clear that links with social networking sites will not automatically lead to the “outing” of human identities behind avatars; nor will it require the loss of anonymity for those who do not wish it. So again, while I may not like it, so long as it doesn’t infringe on the freedoms we all take for granted within SL – I really don’t see the point of getting worked up about it. And I’ve yet to see anything from the likes of Kingdon himself that suggests any of the nightmare scenarios of avatar outing, etc., are anything more than speculation.

This move will continue to be the subject of much debate for a while to come. And while I may well be proven wrong down the road, right now I don’t feel it is the Portent of Doom some are claiming. What, to me at least, is of greater interest is whether the two stated goals of the release (browser-based option for accessing SL and links with social networks) justify the degree of change  / cutbacks that are being implied within the announcement.

As I said earlier, staff cutbacks have been going on for the last two or three months with both notables and not-so-notables vanishing, seemingly without replacement. Whether the mentioned figure of 30% includes those already gone or not is unclear (and this announcement was coupled with the departure of several more “leading Lindens” – including none other than the former head of commerce, Pink Linden). BUT…”strategic restructures” and “staffing cutbacks”, however they are dressed up, tend to be indicative of one things no matter what business one is in: the need to save money. Fast.

If fiscal issues should lie (in part) behind staff cutbacks, the closure of the Singapore office, the apparent re-trenchment away from Europe at the moment; then one has to ask is it because LL are, like everyone else, feeling the economic pinch. Or is it because of something possibly deeper within the organisation that may be in part connected to why the senior management don’t always appear to understand their own customers.

So I do indeed wonder if there is more going on here than meets the eye – although not in the way others might be questioning things.

ADDNDUM

After writing this, the official word finally popped up in the LL blog for me….