Day: June 16, 2010

On Monday, NWN confirmed that Tom (T Linden) Hale  had gone from Linden Lab. There was some confusion over this, as (at least for some of us) his in-world Profile (alongside that of Cyn (Linden) Skyberg, also laid-off last week) remained accessible when the likes of Pink Linden’s Profile poofed almost as the news of the lay-offs hit the wires.

Hale’s departure has prompted speculation that Viewer 2.0 is about to go the same way.

All I can say is, guess again, kids.

The basis for the speculation is that Hamlet, in his piece, cites “sources” who suggested a link between Hale’s departure and the “poor performance” of Viewer 2.

Now, whole I’m no great fan of Viewer 2 – I think it was released far to early in its development cycle and with far too many flaws that could have easily been addressed if the developers had been allowed to engage with residents properly and constructively as the Viewer went into the initial “closed Beta”. But, that said, I don’t go along with the idea that the Viewer is going to be scrapped – or even that it is a failure.

The fact of the matter is, it is still far too early to judge the Viewer dispassionately. This is for a number of reasons – some of which I’ve touched on before, but are worth repeating:

• The viewer was released too early and with to many basic flaws / bugs (the god-awful sidebar behaviour; the myriad of search issues, etc.); as such, it was never going to find favour or popularity among a user base that has time and again proven itself somewhat “anti” change in SL whatever the colour of said change
• The development / release cycle of Viewer 2 is improving; more to the point the likes of Kirstenlee Cinquetti are demonstrating to LL just what needs to be done to the Viewer 2 user interface to enable it to gain a broader foothold. And Linden Lab is actually listening. The 2.1 release addresses many of the UI shortfalls contained within the initial 2.0 releases and are, in themselves, making Viewer 2 far more user-friendly. What’s more they come on top of changes quickly rolled out in response to the initial “backlash” against other elements of UI functionality, demonstrating the LL are trying to get the balance right. So long as this continues, Viewer 2 will gain wider use
• The Viewer, together with the New User Experience was intended to be the vanguard of a drive to generate a marked increase in new sign-ups. However, neither can exist in a vacuum – for either to have a major impact on the rate of flow of new users joining SL, they need to be coupled to more aggressive promotion of SL by Linden Lab. This hasn’t really happened. Ergo, both the Viewer and the NUE exist (again, as I’ve said before) in some kind of Costner-esque la-la land of “if you build it, they will come”.

As such, it is hard to see Viewer 2, even the degree of time, effort and money invested in it to date is simply going to vanish as a result of Hale’s departure. Rather the reverse would seem to be the case – as recent blog posts have indicated – the release cycle for Viewer 2 is going to increase, again indicating it is here to stay. I’d also lay odds on it being the foundation for the new “browser-based access” to SL that was announced alongside of the restructuring.

If Hale’s departure was connected in any way with the “poor performance” in Viewer 2’s uptake, I can only assume that it was because he was the one selected to fall on his sword (or tripped in the direction of his sword). Again, we’ve seen very little aggressive marketing from Linden Lab when it comes to getting users through the doors – either utilising Viewer 2 or the New User Experience. Some suggest the total growth in sign-ups since the release of both has been around the 50K, which is not a huge amount given SL’s user retention figures – and much of that influx seems to have been off the back of James Cameron’s Avatar rather than any sustained marketing strategy on the part of Linden Lab.

That there has been no sustained strategy (or any real marketing uptake – when was the last time Catherine (Smith) Linden was in the limelight?) tends to suggest that if Viewer 2’s take-up is already being looked at so critically that a sacrifice was warranted…then one cannot help but roll the word “scapegoat” around in an idle fashion.

Indeed, I’ve often found it interesting that LL have never considered the position of Director of Marketing as being a executive management post.

But to come back to the point: no – whatever the reason for Hale’s departure (including the merging of departments that effectively made his role somewhat redundant), it is not indicative that Viewer 2 is going anywhere other than forward in the immediate future.